Beginner
Genres
popgerman pophip-hop & raphip-hop/raphamburg hip hopoldschool deutschrapgerman jazz raprapcontemporary hip hophip hopreggaegerman reggae
Influential: 52.34%
Fanbase: 34.10%
Trending: 61.45%
Report Date: 2025-08-15
0
Total Streams
79,193
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 52.34% |
Fanbase 34.10% |
Trending 61.45% |
CAREER STAGE: MID_LEVEL
Biography
Hamburg-based rap group Beginner, originally known as Absolute Beginner, was formed in the early '90s by MCs Jan Delay, Denyo, Mardin, and DJ Mad. Transitioning to rapping exclusively in German, they gained attention with their politically charged single "K.E.I.N.E." in 1993 and released their debut EP Gotting that same year. After Mardin's departure, they signed with a major label and released their album Bambule in 1998.
Following individual and side projects, Beginner reunited in 2002 to work on their third album, Blast Action Heroes, which topped the charts upon its release in 2003. The group continued their successful solo endeavors, with Jan Delay achieving multiple number one albums, until their highly anticipated comeback album Advanced Chemistry was released in 2016, reaching number one in Germany and Austria.
Following individual and side projects, Beginner reunited in 2002 to work on their third album, Blast Action Heroes, which topped the charts upon its release in 2003. The group continued their successful solo endeavors, with Jan Delay achieving multiple number one albums, until their highly anticipated comeback album Advanced Chemistry was released in 2016, reaching number one in Germany and Austria.
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Report Date: 2025-08-15
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Beginner score
3.56% — Very Strong bucket.
Brand: Commerzbank
Brand: KaDeWe
Brand: Krombacher
Followers:79,193
Engagements:2,816
Rate:3.6%
Posts:307
Views:0
Avg Likes:2,816
Avg Comments:99
Avg Views:0
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 79,193 · Engagements 2,816 · Rate 3.6% Posts 307 · Views 0 · Avg Likes 2,816 · Avg Comments 99 · Avg Views 0 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 45% 35-44: 27% 18-24: 19% 45-64: 7% |
Largest: 25-34 (45%); next: 35-44 (27%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
GERMANY (81%) AUSTRIA (3%) SWITZERLAND (3%) UNITED STATES (2%) SPAIN (1%) |
Top regions: GERMANY (81%), AUSTRIA (3%), SWITZERLAND (3%) |
| Platform Engagement | Instagram: 2,816 avg likes/post | best engagement: Instagram 2,816 avg likes |
Top Brand Affinities
Commerzbank
Finance, Banking & Insurance
Score: 51.52
KaDeWe
Apparel & Fashion
Score: 43.73
Krombacher
Beverages
Score: 41.26
Augustiner Helles
Beverages
Score: 41.13
Edeka
Grocery & Pantry
Score: 34.12
Warsteiner
Alcoholic Beverages
Score: 33.13
Freeletics
Sports & Outdoors
Score: 27.32
Gamescom
Gaming & Esports (Software/Titles)
Score: 26.00
Beck`s
Alcoholic Beverages
Score: 24.11
Hummel
Apparel & Fashion
Score: 23.55
Braun
Consumer Electronics
Score: 16.75
Akai
Consumer Electronics
Score: 16.68
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| Commerzbank | Finance, Banking & Insurance | 51.52 |
| KaDeWe | Apparel & Fashion | 43.73 |
| Krombacher | Beverages | 41.26 |
| Augustiner Helles | Beverages | 41.13 |
| Edeka | Grocery & Pantry | 34.12 |
| Warsteiner | Alcoholic Beverages | 33.13 |
| Freeletics | Sports & Outdoors | 27.32 |
| Gamescom | Gaming & Esports (Software/Titles) | 26.00 |
| Beck`s | Alcoholic Beverages | 24.11 |
| Hummel | Apparel & Fashion | 23.55 |
| Braun | Consumer Electronics | 16.75 |
| Akai | Consumer Electronics | 16.68 |
| Lufthansa | Travel & Hospitality | 15.15 |
| New Era | Apparel & Fashion | 13.29 |
| DHL | Kitchen & Dining | 12.67 |
| Paulaner | Beverages | 12.24 |
| Zimmermann | Apparel & Fashion | 10.65 |
| Lidl | Grocery & Pantry | 9.90 |
| Sennheiser | Audio & Music Gear | 9.09 |
| Opel | Automotive | 8.91 |
| PLAYMOBIL | Toys & Games | 8.41 |
| DeLorean Motor Company | Automotive | 8.18 |
| Pioneer | Audio & Music Gear | 7.79 |
| Carhartt | Apparel & Fashion | 7.70 |
| Bosch | Tools, DIY & Garden | 7.56 |
| Thermomix | Home & Living | 7.52 |
| Lollapalooza | Entertainment | 6.87 |
| Leica | Cameras & Photography | 6.41 |
| Lincoln | Automotive | 6.39 |
| ASICS | Apparel & Fashion | 6.38 |
| Haribo | Snacks & Confectionery | 6.16 |
| Carlsberg | Beverages | 5.54 |
| KARL LAGERFELD | Apparel & Fashion | 5.02 |
| Beats Electronics | Audio & Music Gear | 4.75 |
| Heinz | Food & Snacks | 4.63 |
| Ableton | Audio & Music Gear | 4.60 |
| Superdry | Apparel & Fashion | 4.50 |
| Columbia Pictures | Entertainment | 4.48 |
| Sneakerhead | Footwear | 4.41 |
| Nice Kicks | Apparel & Fashion | 4.40 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 4.39 |
| Kickstagram | Apparel & Fashion | 4.23 |
| Volkswagen | Automotive | 4.20 |
| ALDI | Grocery & Pantry | 4.17 |
| Hugo Boss | Apparel & Fashion | 4.11 |
| IKEA | Home & Furniture | 4.00 |
| Heineken | Alcoholic Beverages | 3.89 |
| Audi | Automotive | 3.81 |
| Polaroid | Cameras & Photography | 3.71 |
| Aperol | Alcoholic Beverages | 3.71 |
Total Streams (2025-08-24)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-24)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-23)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-22 ? 2025-08-23
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-22 | 2025-08-23 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-22 | 2025-08-23 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-22 | 2025-08-23 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |