Beginner

Beginner — pop artist from DE.

Hamburg-based rap group Beginner, originally known as Absolute Beginner, was formed in the early '90s by MCs Jan Delay, Denyo, Mardin, and DJ Mad.…

Influence: 52.34% Fanbase: 34.10% Trending: 61.45% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Commerzbank • 51.52% • Very Strong

As of 2025-08-15

79,193

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-07 08:00:39 UTC

Genres

popgerman pophip-hop & raphip-hop/raphamburg hip hopoldschool deutschrapgerman jazz raprapcontemporary hip hophip hopreggaegerman reggae

Biography

Hamburg-based rap group Beginner, originally known as Absolute Beginner, was formed in the early '90s by MCs Jan Delay, Denyo, Mardin, and DJ Mad. Transitioning to rapping exclusively in German, they gained attention with their politically charged single "K.E.I.N.E." in 1993 and released their debut EP Gotting that same year. After Mardin's departure, they signed with a major label and released their album Bambule in 1998.

Following individual and side projects, Beginner reunited in 2002 to work on their third album, Blast Action Heroes, which topped the charts upon its release in 2003. The group continued their successful solo endeavors, with Jan Delay achieving multiple number one albums, until their highly anticipated comeback album Advanced Chemistry was released in 2016, reaching number one in Germany and Austria.

Top Brand Affinities

Report Date: 2025-08-15

Beginner commands interest from 25-34 & 35-44 audiences in GERMANY, AUSTRIA, SWITZERLAND. With a heavily male (59%) base, collaborations tied to style, access, or drops tend to land. Instagram delivers predictable visibility (2,816 avg likes per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Commerzbank, KaDeWe, Krombacher points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beginner score 3.56% — Very Strong bucket.

Brand: CommerzbankBrand: KaDeWeBrand: Krombacher

Followers:79,193

Engagements:2,816

Rate:3.6%

Posts:307

Avg Likes:2,816

Avg Comments:99

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 79,193 · Engagements 2,816 · Rate 3.6% Posts 307 · Views 0 · Avg Likes 2,816 · Avg Comments 99 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 35-44: 27% 18-24: 19% 45-64: 7%	Largest: 25-34 (45%); next: 35-44 (27%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	GERMANY (81%) AUSTRIA (3%) SWITZERLAND (3%) UNITED STATES (2%) SPAIN (1%)	Top regions: GERMANY (81%), AUSTRIA (3%), SWITZERLAND (3%)
Platform Engagement	Instagram: 2,816 avg likes/post	best engagement: Instagram 2,816 avg likes

Top Brand Affinities

Commerzbank

Finance, Banking & Insurance

Score: 51.52

KaDeWe

Apparel & Fashion

Score: 43.73

Krombacher

Beverages

Score: 41.26

Augustiner Helles

Beverages

Score: 41.13

Edeka

Grocery & Pantry

Score: 34.12

Warsteiner

Alcoholic Beverages

Score: 33.13

Freeletics

Sports & Outdoors

Score: 27.32

Gamescom

Gaming & Esports (Software/Titles)

Score: 26.00

Beck`s

Alcoholic Beverages

Score: 24.11

Hummel

Apparel & Fashion

Score: 23.55

Braun

Consumer Electronics

Score: 16.75

Akai

Consumer Electronics

Score: 16.68

Brand	Category	Score
Commerzbank	Finance, Banking & Insurance	51.52
KaDeWe	Apparel & Fashion	43.73
Krombacher	Beverages	41.26
Augustiner Helles	Beverages	41.13
Edeka	Grocery & Pantry	34.12
Warsteiner	Alcoholic Beverages	33.13
Freeletics	Sports & Outdoors	27.32
Gamescom	Gaming & Esports (Software/Titles)	26.00
Beck`s	Alcoholic Beverages	24.11
Hummel	Apparel & Fashion	23.55
Braun	Consumer Electronics	16.75
Akai	Consumer Electronics	16.68
Lufthansa	Travel & Hospitality	15.15
New Era	Apparel & Fashion	13.29
DHL	Kitchen & Dining	12.67
Paulaner	Beverages	12.24
Zimmermann	Apparel & Fashion	10.65
Lidl	Grocery & Pantry	9.90
Sennheiser	Audio & Music Gear	9.09
Opel	Automotive	8.91
PLAYMOBIL	Toys & Games	8.41
DeLorean Motor Company	Automotive	8.18
Pioneer	Audio & Music Gear	7.79
Carhartt	Apparel & Fashion	7.70
Bosch	Tools, DIY & Garden	7.56
Thermomix	Home & Living	7.52
Lollapalooza	Entertainment	6.87
Leica	Cameras & Photography	6.41
Lincoln	Automotive	6.39
ASICS	Apparel & Fashion	6.38
Haribo	Snacks & Confectionery	6.16
Carlsberg	Beverages	5.54
KARL LAGERFELD	Apparel & Fashion	5.02
Beats Electronics	Audio & Music Gear	4.75
Heinz	Food & Snacks	4.63
Ableton	Audio & Music Gear	4.60
Superdry	Apparel & Fashion	4.50
Columbia Pictures	Entertainment	4.48
Sneakerhead	Footwear	4.41
Nice Kicks	Apparel & Fashion	4.40
Ray-Ban	Accessories (Bags, Eyewear, Etc.)	4.39
Kickstagram	Apparel & Fashion	4.23
Volkswagen	Automotive	4.20
ALDI	Grocery & Pantry	4.17
Hugo Boss	Apparel & Fashion	4.11
IKEA	Home & Furniture	4.00
Heineken	Alcoholic Beverages	3.89
Audi	Automotive	3.81
Polaroid	Cameras & Photography	3.71
Aperol	Alcoholic Beverages	3.71