Beele

Beele — latin artist from CO.

Brandon De Jesús López Orozco, known as Beéle, is a singer and songwriter specializing in Caribbean and urban sounds. Born in Barranquilla, Colombia, the…

Influence: 70.58% Fanbase: 52.97% Trending: 79.38% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 18.51% • Very Strong

As of 2025-09-30

6,406,789

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-11-06 21:20:53 UTC

Genres

latinreggaeton colombianourbano latinoreggaeton

Biography

Brandon De Jesús López Orozco, known as Beéle, is a singer and songwriter specializing in Caribbean and urban sounds. Born in Barranquilla, Colombia, the 20-year-old artist began his career at the age of 13.

In 2019, he released his debut hit "Loco," which has amassed over 200 million streams. His song "Inolvidable" with Ovy on the Drums has garnered more than 370 million views. Beéle has collaborated with prominent global artists such as Farruko, Jason Derulo, TINI, Manuel Turizo, Feid, Nicky Jam, and Carlos Vives. His latest collaboration is "Me Arriesgo Contigo" with Kany García.

Top Brand Affinities

Report Date: 2025-09-30

Beele builds repeat engagement among 18-24 & 25-34 audiences throughout COLOMBIA, VENEZUELA, DOMINICAN REPUBLIC. With a heavily male (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (2,400,000 avg views per post), while Tiktok provides social proof in comments and saves. Affinities with Univision, Bodytech, Movistar point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beele score 3.75% — Very Strong bucket.

Brand: UnivisionBrand: BodytechBrand: Movistar

Followers:6,406,789

Engagements:240,087

Rate:3.7%

Posts:484

Avg Likes:227,937

Avg Comments:2,374

Avg Views:2,440,667

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,406,789 · Engagements 240,087 · Rate 3.7% Posts 484 · Views 2,440,667 · Avg Likes 227,937 · Avg Comments 2,374 · Avg Views 2,440,667	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 27% 13-17: 8% 35-44: 3%	Largest: 18-24 (62%); next: 25-34 (27%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	COLOMBIA (26%) VENEZUELA (11%) DOMINICAN REPUBLIC (10%) UNITED STATES (9%) ARGENTINA (7%)	Top regions: COLOMBIA (26%), VENEZUELA (11%), DOMINICAN REPUBLIC (10%)
Platform Engagement	Instagram: 740 avg likes/post · Tiktok: 2,400,000 avg views/post · Youtube: 40,667 avg views/post	Best reach: Tiktok 2,400,000 avg views; best engagement: Tiktok 225,250 avg likes

Top Brand Affinities

Univision

Score: 18.51

Bodytech

Score: 17.63

Movistar

Score: 8.15

American Airlines

Score: 7.62

VidaSana

Score: 6.09

Pic Collage

Score: 4.55

Estee Lauder

Score: 3.87

Cafecito

Score: 3.70

shein

Score: 3.49

SheInside

Score: 3.42

Garnier

Score: 2.63

Los Angeles Lakers

Score: 2.01

Brand	Category	Score
Univision		18.51
Bodytech		17.63
Movistar		8.15
American Airlines		7.62
VidaSana		6.09
Pic Collage		4.55
Estee Lauder		3.87
Cafecito		3.70
shein		3.49
SheInside		3.42
Garnier		2.63
Los Angeles Lakers		2.01
NYX Cosmetics		1.94
FOREX		1.93
Bershka		1.74
Guess		1.69
Pokemon Go		1.66
Gymshark		1.59
Calvin Klein		1.53
Forever 21		1.49
FashionNova		1.49
Universal		1.49
SoundCloud		1.44
Pepsi		1.40
Polo Ralph Lauren		1.35
Beats Electronics		1.34
Spotify Music		1.24
musical.ly		1.17
Huda Beauty		1.17
Anastasia Beverly Hills		1.14
Pandora		1.12
Maybelline		1.03
Walt Disney		1.02
Louis Vuitton		0.99
Coca-Cola		0.99
Chanel		0.94
Nutella		0.93
Red Bull		0.87
Zara		0.83
Christian Dior		0.82
Vans		0.76
Gucci		0.74
McDonald's		0.68
Canon		0.64
Mercedes-Benz		0.60
Lamborghini		0.55
Nike		0.53
Amazon		0.51
Netflix		0.49
Nikon		0.48