Becky G Brand Affinity ranks highest REVOLVE at 10.51% . Very Strong. Score DMDB 69.47% | Fanbase 75.90%

Becky G — pop artist from US.

Becky G is a 24-year-old singer, songwriter, actress, and activist known for her accomplishments in the music and entertainment industry. She has achieved two…

Becky G

Recognizable

Country: US | Gender: female | Artist ID: 11e81bca-75b6-3380-baf2-a0369fe50396

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Genres

popdance poppoplatin poplatin viral popasian pophip-hop & raptrap latinorap latinalatinlatinreggaeton

Influential: 69.47% Fanbase: 75.90% Trending: 66.25%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

REVOLVE • 10.51% • Very Strong

As of 2025-09-09

83,028,288

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 69.47% | Fanbase 75.90% | Trending 66.25% | CAREER STAGE: MAINSTREAM

Biography

Becky G is a 24-year-old singer, songwriter, actress, and activist known for her accomplishments in the music and entertainment industry. She has achieved two number one hits on the Billboard Latin Airplay Charts and has appeared in notable productions such as "Power Rangers" and Fox TV’s “Empire." Becky has collaborated with various artists and toured with notable names in the music industry.

In 2020, Becky received the Agent of Change award at the Premios Juventud for her activism and positive influence. She has also been recognized by the Latin Recording Academy and featured in publications like Rolling Stone and Billboard. Additionally, Becky hosts the "En La Sala" podcast and has recently launched her own beauty brand, Treslúce Beauty, focusing on Latinx heritage and vegan-friendly products.

Report Date: 2025-09-09

Becky G resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, MEXICO, ARGENTINA. With a heavily female (62%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (359,900 avg views per post); Instagram is where fans co-sign. Affinity adjacency to REVOLVE, Steve Madden, Champion makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Becky G score 0.29% — Low bucket.

Brand: REVOLVEBrand: Steve MaddenBrand: Champion

Followers:83,028,288

Engagements:244,462

Rate:0.3%

Posts:1,324

Avg Likes:241,839

Avg Comments:1,012

Avg Views:391,325

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 83,028,288 · Engagements 244,462 · Rate 0.3% Posts 1,324 · Views 391,325 · Avg Likes 241,839 · Avg Comments 1,012 · Avg Views 391,325	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 10% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (15%) MEXICO (8%) ARGENTINA (6%) COLOMBIA (6%) PERU (6%)	Top regions: UNITED STATES (15%), MEXICO (8%), ARGENTINA (6%)
Platform Engagement	Instagram: 196,311 avg likes/post · Tiktok: 359,900 avg views/post · Youtube: 31,425 avg views/post	Best reach: Tiktok 359,900 avg views; best engagement: Instagram 196,311 avg likes

Top Brand Affinities

REVOLVE

Score: 10.51

Steve Madden

Score: 7.86

Champion

Score: 7.47

Coachella

Score: 7.09

Milani Cosmetics

Score: 6.13

Coach

Score: 6.02

Macy's

Score: 5.74

Pioneer

Score: 5.67

Movistar

Score: 5.62

Suavecito

Score: 5.52

Los Angeles Lakers

Score: 5.26

iHeartRadio Music Awards

Score: 4.99

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Top Brand Affinities

Brand	Category	Score
REVOLVE		10.51
Steve Madden		7.86
Champion		7.47
Coachella		7.09
Milani Cosmetics		6.13
Coach		6.02
Macy's		5.74
Pioneer		5.67
Movistar		5.62
Suavecito		5.52
Los Angeles Lakers		5.26
iHeartRadio Music Awards		4.99
Marc Jacobs		4.03
NARS Cosmetics		3.91
Cafecito		3.83
H&M		3.82
ASOS		3.82
Benefit Cosmetics		3.78
Kylie Cosmetics		3.77
OLD NAVY		3.74
Urban Outfitters		3.65
American Eagle		3.65
NORDSTROM		3.58
Estee Lauder		3.33
Summit Entertainment		3.30
TOM FORD		3.19
Abercrombie & Fitch		3.15
Dr. Martens		3.11
Michael Kors		2.89
Stradivarius		2.88
Polo Ralph Lauren		2.83
NBC		2.81
Victoria's Secret		2.80
Too Faced Cosmetics		2.73
Anastasia Beverly Hills		2.73
VidaSana		2.62
Fendi		2.59
NYX Cosmetics		2.56
Sneakerhead		2.52
Bershka		2.49
AMC		2.43
Gymshark		2.39
shein		2.38
Fenty beauty		2.34
Vogue		2.28
Lululemon Athletica		2.26
Lancôme		2.25
FashionNova		2.25
Nickelodeon		2.17
SheInside		2.16