Beck

Beck — rock artist from US.

Beck emerged as a prominent figure in the '90s alternative music scene, blending various genres such as hip-hop, blues, and soul. His breakthrough came with…

Influence: 70.78% Fanbase: 69.26% Trending: 71.55% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.05% • Very Strong

As of 2025-09-30

1,067,877

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 08:51:26 UTC

Genres

rockmodern rockpermanent waverockart rockalternativealternative rockindie rockalternativefolk & traditionalanti-folk

Biography

Beck emerged as a prominent figure in the '90s alternative music scene, blending various genres such as hip-hop, blues, and soul. His breakthrough came with the success of the hit single "Loser" from his 1994 debut album, Mellow Gold. Subsequent releases like Odelay in 1996 solidified his place in the music industry, leading to a Grammy win for Album of the Year with 2015's Morning Phase.

Born into an artistic family, Beck's early years were spent busking and attending poetry slams in Los Angeles before gaining recognition with indie releases and signing with Geffen Records. Throughout his career, Beck has explored different musical styles, from folk to funk, collaborating with various producers and earning critical acclaim and commercial success. His diverse discography includes standout albums like Sea Change, Guero, and Colors, showcasing his versatility and enduring influence in the music world.

Top Brand Affinities

Report Date: 2025-09-30

Beck engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, MEXICO. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (4,105 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Live Nation, Sonic, MOOG, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beck score 0.43% — Low bucket.

Brand: Live NationBrand: SonicBrand: MOOG

Followers:1,067,877

Engagements:4,557

Rate:0.4%

Posts:945

Avg Likes:4,545

Avg Comments:98

Avg Views:4,105

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,067,877 · Engagements 4,557 · Rate 0.4% Posts 945 · Views 4,105 · Avg Likes 4,545 · Avg Comments 98 · Avg Views 4,105	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 18-24: 34% 35-44: 17% 45-64: 9%	Largest: 25-34 (37%); next: 18-24 (34%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (35%) BRAZIL (7%) MEXICO (5%) UNITED KINGDOM (4%) ITALY (4%)	Top regions: UNITED STATES (35%), BRAZIL (7%), MEXICO (5%)
Platform Engagement	Instagram: 4,327 avg likes/post · Youtube: 4,105 avg views/post	Best reach: Youtube 4,105 avg views; best engagement: Instagram 4,327 avg likes

Top Brand Affinities

Live Nation

Score: 22.05

Sonic

Score: 21.35

MOOG

Score: 17.90

Isetan

Score: 17.88

Akg

Score: 14.56

A.P.C.

Score: 12.51

Pro Tools

Score: 9.42

Amazon Music

Score: 8.94

Movistar

Score: 8.23

Ableton

Score: 7.26

Atmos

Score: 6.74

Maison Margiela

Score: 6.45

Brand	Category	Score
Live Nation		22.05
Sonic		21.35
MOOG		17.90
Isetan		17.88
Akg		14.56
A.P.C.		12.51
Pro Tools		9.42
Amazon Music		8.94
Movistar		8.23
Ableton		7.26
Atmos		6.74
Maison Margiela		6.45
Lollapalooza		6.09
Vivienne Westwood		6.07
Leica		5.46
Spotify Music		4.79
Columbia Pictures		4.76
Paramount Pictures		4.47
Warner Bros		4.08
MTV		3.92
Coachella		3.80
Coors		3.69
Summit Entertainment		3.29
SoundCloud		3.20
Star Wars		3.11
Comedy Central		3.02
Guinness		3.00
Carhartt		2.99
The North Face		2.94
UNIQLO		2.89
Budweiser		2.89
BBC		2.71
NHL		2.69
Kodak		2.68
Showtime		2.61
Prismacolor		2.56
Pepsi		2.53
Beats Electronics		2.49
Lego		2.49
Hermès		2.48
Pixar		2.42
Nintendo		2.40
Nickelodeon		2.33
Dr. Martens		2.32
New Balance		2.25
Polaroid		2.21
HBO		2.20
Cadillac		2.16
Snoopy And The Peanuts Gang		2.01
AMC		1.93