Because

Because — r&b, funk & soul artist from PH.

One of the rising stars in the Pinoy hip-hop scene, Because recently dropped his latest album, "Heartbreak SZN 3," the third installment in his acclaimed…

Influential: 53.61% Fanbase: 35.62% Trending: 62.61% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Penshoppe • 74.60% • Very Strong

As of 2025-09-08

643,148

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-07 16:51:48 UTC

Genres

r&b, funk & soulr&b/soulpinoy r&bhip-hop & raphip-hop/rappinoy hip hoptagalog rappinoy traphip hoptrapasianopm

Biography

One of the rising stars in the Pinoy hip-hop scene, Because recently dropped his latest album, "Heartbreak SZN 3," the third installment in his acclaimed series that showcases his growth since his debut in 2018. Known for hits like "Marlboro Black," "Sandali," and "BMW," Because, now in his early twenties, delves into themes of heartbreak and regret across his discography.

"HEARTBREAK SZN 3" is a deeply personal album that reflects Because's experiences from his travels, relationships, and daily life, offering fans a glimpse into his world. Produced by NEXXFRIDAY and featuring collaborations with artists like Ace Cirera and SUPA FLY, the 15-track project aims to inspire listeners to chase their dreams and achieve the seemingly impossible. For further information on Because, reach out to Ciela at +63939-925-4275 or [email protected]. For music licensing inquiries, contact 687-5853/681-6181 loc. 756 or [email protected].

Top Brand Affinities

Report Date: 2025-09-08

Because reliably reaches 18-24 & 25-34 audiences in PHILIPPINES, UNITED STATES, ITALY. The base is heavily male (67%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (6,941 avg views per post); Instagram layers on depth and replies. The audience sits near Penshoppe, TeamCozy, Jollibee, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Because score 0.15% — Low bucket.

Brand: PenshoppeBrand: TeamCozyBrand: Jollibee

Followers:643,148

Engagements:935

Rate:0.1%

Posts:414

Avg Likes:914

Avg Comments:26

Avg Views:8,560

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 643,148 · Engagements 935 · Rate 0.1% Posts 414 · Views 8,560 · Avg Likes 914 · Avg Comments 26 · Avg Views 8,560	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 11% 35-44: 2%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	PHILIPPINES (95%) UNITED STATES (1%) ITALY (1%) CANADA (0%) JAPAN (0%)	Top regions: PHILIPPINES (95%), UNITED STATES (1%), ITALY (1%)
Platform Engagement	Instagram: 681 avg likes/post · Tiktok: 1,619 avg views/post · Youtube: 6,941 avg views/post	Best reach: Youtube 6,941 avg views; best engagement: Instagram 681 avg likes

Top Brand Affinities

Penshoppe

Score: 74.60

TeamCozy

Score: 63.88

Jollibee

Score: 31.65

GENTLE MONSTER

Score: 26.15

Outfitgrid

Score: 17.96

New Era

Score: 17.07

Atmos

Score: 14.08

Stüssy

Score: 14.02

Yakult

Score: 13.40

McCafé

Score: 10.63

Pioneer

Score: 9.57

Alden

Score: 9.47

Brand	Category	Score
Penshoppe		74.60
TeamCozy		63.88
Jollibee		31.65
GENTLE MONSTER		26.15
Outfitgrid		17.96
New Era		17.07
Atmos		14.08
Stüssy		14.02
Yakult		13.40
McCafé		10.63
Pioneer		9.57
Alden		9.47
Dota 2		9.17
Maison Margiela		8.52
Champion		8.29
Sole Collector		8.25
Carhartt		7.90
Nice Kicks		7.89
Kickstagram		7.52
Sunnies Studios		7.22
Sneaker News		7.01
Foot Locker		6.91
Kraft Foods		6.57
UNIQLO		6.17
Vans		5.88
Sneakerhead		5.38
RAZER		5.10
Timberland		4.87
Gatorade		4.81
Supreme		4.54
Lacoste		4.11
Bacardi		3.91
Gundam		3.72
Smirnoff		3.72
G-shock		3.70
Hennessy		3.61
H&M		3.43
New Balance		3.36
Fujifilm		3.24
Hot Wheels		3.16
Los Angeles Lakers		3.06
Sprite		2.99
Forever 21		2.87
A Game of Tones		2.79
Guess		2.78
Converse		2.72
ASICS		2.69
Urban Outfitters		2.56
Nike		2.49
Dr. Martens		2.38