Bebe Rexha Brand Affinity ranks highest WW at 6.29% . Very Strong. Score DMDB 76.11% | Fanbase 75.50%

Bebe Rexha — pop artist from US.

Born in 1989, Bebe Rexha began her music career at a young age, winning accolades for her songwriting skills. She collaborated with various artists before…

Bebe Rexha

Superstar

Country: US | Gender: female | Artist ID: 11e81bbc-46f8-7e94-b612-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popmainstream popelectronicelectropop

Influential: 76.11% Fanbase: 75.50% Trending: 76.42%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WW • 6.29% • Very Strong

As of 2025-09-09

30,094,237

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 76.11% | Fanbase 75.50% | Trending 76.42% | CAREER STAGE: SUPERSTAR

Biography

Born in 1989, Bebe Rexha began her music career at a young age, winning accolades for her songwriting skills. She collaborated with various artists before venturing into a solo career, signing with Warner Bros. in 2013. Rexha gained recognition for her work on Eminem and Rihanna's hit "The Monster," leading to the release of her solo material.

Rexha's debut album, "Expectations," was released in 2018, featuring successful singles like "I'm a Mess." Following this, she continued to release music, including the Grammy-nominated track "Meant to Be" with Florida Georgia Line. Her subsequent albums, "Better Mistakes" in 2021 and "Bebe" in 2023, showcased her evolution into dance-pop, with hits like "I'm Good (Blue)" featuring David Guetta.

Report Date: 2025-09-09

Bebe Rexha reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, INDIA, BRAZIL. The demographic tilt is female-leaning (53%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 503,850 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to WW, boohoo, iHeartRadio Music Awards suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bebe Rexha score 0.40% — Low bucket.

Brand: WWBrand: boohooBrand: iHeartRadio Music Awards

Followers:30,094,237

Engagements:118,923

Rate:0.4%

Posts:2,286

Avg Likes:116,259

Avg Comments:1,399

Avg Views:571,414

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,094,237 · Engagements 118,923 · Rate 0.4% Posts 2,286 · Views 571,414 · Avg Likes 116,259 · Avg Comments 1,399 · Avg Views 571,414	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 27% 13-17: 9% 35-44: 5%	Largest: 18-24 (57%); next: 25-34 (27%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (18%) INDIA (13%) BRAZIL (8%) INDONESIA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (18%), INDIA (13%), BRAZIL (8%)
Platform Engagement	Instagram: 81,048 avg likes/post · Tiktok: 503,850 avg views/post · Youtube: 67,564 avg views/post	Best reach: Tiktok 503,850 avg views; best engagement: Instagram 81,048 avg likes

Top Brand Affinities

WW

Score: 6.29

boohoo

Score: 5.48

iHeartRadio Music Awards

Score: 5.21

Pull&Bear

Score: 4.57

Selfiegram

Score: 4.51

ASOS

Score: 4.27

NARS Cosmetics

Score: 3.83

Estee Lauder

Score: 3.48

NBC

Score: 3.43

Tomorrowland

Score: 3.34

Benefit Cosmetics

Score: 3.04

ESPN

Score: 2.87

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Top Brand Affinities

Brand	Category	Score
WW		6.29
boohoo		5.48
iHeartRadio Music Awards		5.21
Pull&Bear		4.57
Selfiegram		4.51
ASOS		4.27
NARS Cosmetics		3.83
Estee Lauder		3.48
NBC		3.43
Tomorrowland		3.34
Benefit Cosmetics		3.04
ESPN		2.87
Urban Outfitters		2.80
Babybump		2.77
Kylie Cosmetics		2.67
Marc Jacobs		2.64
TOM FORD		2.64
MTV		2.59
Under Armour		2.45
Los Angeles Lakers		2.44
Dolce & Gabbana		2.41
Cartier		2.39
Guess		2.37
Forever 21		2.37
Dr. Martens		2.35
Lollapalooza		2.28
Rolls-Royce		2.23
Fenty beauty		2.20
FashionNova		2.20
Make Up For Ever		2.14
Sephora		2.13
Christian Louboutin		2.12
Victoria's Secret		2.12
Armani		2.07
Polo Ralph Lauren		1.92
Tarte Cosmetics		1.89
Bershka		1.88
L'Oréal Paris		1.88
Lush		1.82
Fendi		1.82
Too Faced Cosmetics		1.81
Hermès		1.81
Target		1.78
shein		1.74
Showtime		1.73
Paramount Pictures		1.73
Primark		1.69
Vogue		1.67
Urban Decay Cosmetics		1.66
Transformers		1.63