Beatenberg
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
36,669
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 18:48:19 UTC
Genres
Biography
Following the success of their debut, Beatenberg gained international recognition, touring with Mumford & Sons and appearing on prominent shows like Later with Jools Holland and The Tonight Show with Jimmy Fallon. The band signed with Island Records UK and released their second album, 12 Views of Beatenberg. After a hiatus, Beatenberg regrouped and released the EP 'On the way to Beatenberg,' embarking on a successful tour across the US, UK, Europe, and South Africa, including supporting George Ezra in the UK.
Beatenberg is a clear fit for 18-24 & 25-34 audiences with strength across SOUTH AFRICA, UNITED STATES, UNITED KINGDOM. The audience is heavily male (59%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (255 avg views per post); Instagram builds the community layer. Affinity data highlights Standard Bank, Woolworths, MOOG, suggesting immediate traction in Collaborate with local fashion brands for merchandise, Launch a limited edition vinyl of their EP, Create a branded playlist on Spotify. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 36,669 · Engagements 604 · Rate 1.6% Posts 193 · Views 255 · Avg Likes 604 · Avg Comments 24 · Avg Views 255 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 40% 35-44: 6% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (40%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
SOUTH AFRICA (52%) UNITED STATES (9%) UNITED KINGDOM (6%) KENYA (4%) CANADA (3%) |
Top regions: SOUTH AFRICA (52%), UNITED STATES (9%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 589 avg likes/post · Youtube: 255 avg views/post | Best reach: Youtube 255 avg views; best engagement: Instagram 589 avg likes |
Top Brand Affinities
Standard Bank
Woolworths
MOOG
Mixcloud
Sennheiser
Ableton
Pro Tools
Jagermeister
Atmos
Lindt
Pioneer
Sunnies Studios
Recommendations
Products & Services
- Collaborate with local fashion brands for merchandise
- Launch a limited edition vinyl of their EP
- Create a branded playlist on Spotify
- Offer exclusive behind-the-scenes content on Patreon
- Host virtual concerts with interactive fan experiences
- Develop a podcast discussing music and art influences
- Partner with local cafes for listening events
- Create a mobile app for fan engagement and updates
Marketing Angles
- Highlight their unique blend of pop and poetry
- Emphasize their South African roots and global influences
- Leverage their touring history with well-known artists
- Focus on storytelling through their music and visuals
- Engage fans through social media challenges
- Promote sustainability in their merchandise and practices
Content Themes
- Art and music collaboration
- Behind-the-scenes of their creative process
- Exploration of South African culture
- Fan stories and testimonials
- Music as a form of self-expression
- The impact of poetry on songwriting
Partnership Brands
- Standard Bank
- Woolworths
- Sennheiser
- Ableton
- Pro Tools
- SoundCloud
- Spotify Music
- Red Bull
- Dr. Martens
- H&M
- Coachella
- Urban Outfitters
- Lollapalooza
- Heineken
- Jack Daniels
- Converse
- MTV
- National Geographic
- Tinder
- Puma
- Lindt
| Brand | Category | Score |
|---|---|---|
| Standard Bank | Finance, Banking & Insurance | 185.84 |
| Woolworths | Grocery & Pantry | 48.40 |
| MOOG | Automotive | 16.32 |
| Mixcloud | Entertainment & Media | 12.55 |
| Sennheiser | Audio & Music Gear | 11.42 |
| Ableton | Audio & Music Gear | 10.08 |
| Pro Tools | Tools, DIY & Garden | 9.60 |
| Jagermeister | Alcoholic Beverages | 8.37 |
| Atmos | Apparel & Fashion | 7.50 |
| Lindt | Snacks & Confectionery | 6.44 |
| Pioneer | Audio & Music Gear | 6.38 |
| Sunnies Studios | Apparel & Fashion | 4.91 |
| SoundCloud | Entertainment | 4.45 |
| Nespresso | Beverages | 4.44 |
| Geocaching | Sports & Outdoors | 4.32 |
| Spotify Music | Entertainment & Media | 3.89 |
| Dr. Martens | Apparel & Fashion | 3.50 |
| Hennessy | Alcoholic Beverages | 3.37 |
| Olympus | Cameras & Photography | 3.27 |
| ASOS | Apparel & Fashion | 3.20 |
| Beats Electronics | Audio & Music Gear | 3.19 |
| Emporium | Apparel & Fashion | 3.05 |
| Showtime | Entertainment | 3.00 |
| Land Rover | Automotive | 2.84 |
| MTV | Entertainment | 2.81 |
| Red Bull | Beverages | 2.79 |
| Lush | Beauty & Personal Care | 2.68 |
| Urban Outfitters | Apparel & Fashion | 2.63 |
| Lollapalooza | Entertainment | 2.62 |
| Aperol | Alcoholic Beverages | 2.57 |
| Guinness | Alcoholic Beverages | 2.51 |
| Huawei | Mobile Phones & Accessories | 2.44 |
| Kodak | Cameras & Photography | 2.43 |
| Fujifilm | Cameras & Photography | 2.41 |
| Polaroid | Cameras & Photography | 2.35 |
| Airbnb | Travel & Hospitality | 2.34 |
| Vans | Footwear | 2.19 |
| GoPro | Cameras & Photography | 2.14 |
| Ray-Ban | Accessories (Bags, Eyewear, Etc.) | 2.11 |
| Coachella | Apparel & Fashion | 2.08 |
| H&M | Apparel & Fashion | 2.07 |
| Tomorrowland | Apparel & Fashion | 2.02 |
| Heineken | Alcoholic Beverages | 2.00 |
| Converse | Apparel & Fashion | 1.98 |
| Paramount Pictures | Entertainment & Media | 1.97 |
| Tinder | Technology | 1.85 |
| Jack Daniels | Beverages | 1.76 |
| Puma | Apparel & Fashion | 1.71 |
| National Geographic | Entertainment & Media | 1.71 |
| shein | Apparel & Fashion | 1.70 |
Official Profiles
Login to view Contact
LoginArtist: Beatenberg
The map shows every radio station that aired Beatenberg today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:23:02 | Pluto (Remember You) | GoodHope FM | Cape Town, ZA | 256 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
