Beastie Boys Brand Affinity ranks highest Mixcloud at 26.09% . Very Strong. Score DMDB 71.68% | Fanbase 65.76%

Beastie Boys — rock artist from US.

Beastie Boys emerged in the mid-'80s with their debut album Licensed to Ill, blending hard rock and rap. The trio, consisting of Adam Yauch, Adam Horovitz, and…

Beastie Boys

Superstar

Country: US | Artist ID: 11e81bc9-496c-cef2-a9f3-a0369fe50396

Find Artist

Genres

rockrockrap rockfunk rockalternativealternative rockhip-hop & raphip hoprapeast coast hip hophip-hop/rapgolden age hip hopold school hip hop

Influential: 71.68% Fanbase: 65.76% Trending: 74.64%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 26.09% • Very Strong

As of 2025-09-09

548,943

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.68% | Fanbase 65.76% | Trending 74.64% | CAREER STAGE: SUPERSTAR

Biography

Beastie Boys emerged in the mid-'80s with their debut album Licensed to Ill, blending hard rock and rap. The trio, consisting of Adam Yauch, Adam Horovitz, and Mike Diamond, transitioned to a more sample-heavy sound with Paul's Boutique in 1989. Despite commercial setbacks, the album garnered critical acclaim and influenced '90s pop culture. Throughout the '90s, Beastie Boys continued to evolve, releasing successful albums like Check Your Head and Ill Communication, while also engaging in activism, notably organizing the Tibetan Freedom Concerts.

Formed in 1981 in New York City, Beastie Boys initially dabbled in punk before shifting to rap music. Their breakout hit "Fight for Your Right (To Party)" from Licensed to Ill propelled them to mainstream success in the late '80s. The group faced controversy and legal battles but rebounded with albums like Check Your Head and Ill Communication in the early '90s. Despite a slowdown in the 2000s, the Beastie Boys remained influential, releasing albums like Hot Sauce Committee, Pt. 2. The passing of Adam Yauch in 2012 marked the end of an era for the iconic group.

Report Date: 2025-09-09

Beastie Boys resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, BRAZIL, CANADA. The demographic is heavily male (77%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 113,722 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Mixcloud, MOOG, Akai maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Beastie Boys score 2.48% — Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:548,943

Engagements:13,611

Rate:2.5%

Posts:348

Avg Likes:13,251

Avg Comments:342

Avg Views:131,972

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 548,943 · Engagements 13,611 · Rate 2.5% Posts 348 · Views 131,972 · Avg Likes 13,251 · Avg Comments 342 · Avg Views 131,972	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 33% 35-44: 18% 45-64: 6%	Largest: 25-34 (40%); next: 18-24 (33%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (29%) BRAZIL (11%) CANADA (5%) UNITED KINGDOM (5%) MEXICO (4%)	Top regions: UNITED STATES (29%), BRAZIL (11%), CANADA (5%)
Platform Engagement	Instagram: 8,823 avg likes/post · Tiktok: 18,250 avg views/post · Youtube: 113,722 avg views/post	Best reach: Youtube 113,722 avg views; best engagement: Instagram 8,823 avg likes

Top Brand Affinities

Mixcloud

Score: 26.09

MOOG

Score: 21.46

Akai

Score: 18.45

Burton Snowboards

Score: 14.58

Lucasfilm

Score: 11.86

Columbia Pictures

Score: 9.98

DC Shoes

Score: 9.19

Ableton

Score: 8.59

Pioneer

Score: 8.54

New Era

Score: 7.89

DeLorean Motor Company

Score: 7.66

Tate Modern

Score: 7.47

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Mixcloud		26.09
MOOG		21.46
Akai		18.45
Burton Snowboards		14.58
Lucasfilm		11.86
Columbia Pictures		9.98
DC Shoes		9.19
Ableton		8.59
Pioneer		8.54
New Era		7.89
DeLorean Motor Company		7.66
Tate Modern		7.47
Movistar		6.65
Warner Bros		6.11
MTV		6.01
Coors		5.82
Sega		5.65
Vivienne Westwood		5.38
Lollapalooza		5.33
Kickstarter		5.26
Volcom		5.26
Nixon		5.03
Beats Electronics		4.98
NHL		4.80
Carhartt		4.77
Pilsner Urquell		4.76
Stüssy		4.65
Paramount Pictures		4.65
Leica		4.57
Kodak		4.57
ESPN		4.49
Star Wars		4.45
Coachella		4.41
Comedy Central		4.35
Cadillac		4.26
Nice Kicks		4.17
Spotify Music		4.08
Los Angeles Lakers		4.00
Budweiser		3.96
Vans		3.83
Guinness		3.83
Sneakerhead		3.75
Lego		3.69
Snoopy And The Peanuts Gang		3.59
Dr. Martens		3.43
Nickelodeon		3.41
NFL		3.26
Showtime		3.25
SoundCloud		3.19
NBA		3.16