Beardyman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
294,731
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:02:11 UTC
Genres
Scores
Biography
As a professional music writer, I specialize in crafting engaging and informative content about various aspects of the music industry. With a keen eye for detail and a deep passion for music, I strive to deliver high-quality articles that resonate with audiences and spark meaningful conversations. Whether I'm reviewing the latest album releases, analyzing music trends, or interviewing artists, my goal is to share my love for music and inspire others to explore new sounds and artists.
Beardyman is already in the conversation with 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, RUSSIA. The audience is heavily male (87%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (7,476 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ableton, Mixcloud, Akai points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 294,731 · Engagements 1,162 · Rate 0.4% Posts 613 · Views 7,476 · Avg Likes 1,087 · Avg Comments 121 · Avg Views 7,476 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 14% 45-64: 5% |
Largest: 25-34 (42%); next: 18-24 (36%) |
| Gender Split |
Female: 13% Male: 87% Non-binary/Other: 0% |
Skews male (87%) |
| Top Countries |
UNITED KINGDOM (22%) UNITED STATES (15%) RUSSIA (9%) GERMANY (7%) AUSTRALIA (4%) |
Top regions: UNITED KINGDOM (22%), UNITED STATES (15%), RUSSIA (9%) |
| Platform Engagement | Instagram: 549 avg likes/post · Youtube: 7,476 avg views/post | Best reach: Youtube 7,476 avg views; best engagement: Instagram 549 avg likes |
Top Brand Affinities
Ableton
Mixcloud
Akai
MOOG
Launchpad
Pioneer
Trancefamily
Akg
Sennheiser
Pro Tools
Beats Electronics
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Ableton | Audio & Music Gear | 46.82 |
| Mixcloud | Entertainment & Media | 45.62 |
| Akai | Consumer Electronics | 41.48 |
| MOOG | Automotive | 35.84 |
| Launchpad | Technology | 28.58 |
| Pioneer | Audio & Music Gear | 23.54 |
| Trancefamily | Apparel & Fashion | 21.57 |
| Akg | Audio & Music Gear | 19.92 |
| Sennheiser | Audio & Music Gear | 14.99 |
| Pro Tools | Tools, DIY & Garden | 11.69 |
| Beats Electronics | Audio & Music Gear | 11.19 |
| SoundCloud | Entertainment | 8.42 |
| Vauxhall | Automotive | 8.13 |
| Tate Modern | Entertainment | 7.83 |
| Amazon Music | Entertainment & Media | 7.53 |
| Arduino | Technology | 7.20 |
| Tesco | Grocery & Pantry | 4.89 |
| BBC | Apparel & Fashion | 4.87 |
| Spotify Music | Entertainment & Media | 4.71 |
| Guinness | Alcoholic Beverages | 4.28 |
| Sega | Entertainment | 4.22 |
| Matrix | Beauty & Personal Care | 3.99 |
| Fallout | Gaming & Esports (Software/Titles) | 3.98 |
| Comedy Central | Entertainment | 3.91 |
| Columbia Pictures | Entertainment | 3.81 |
| Mortal Kombat | Gaming & Esports (Software/Titles) | 3.67 |
| Kickstarter | E-commerce & Marketplaces | 3.67 |
| Aston Martin | Automotive | 3.49 |
| Oculus | Technology | 3.46 |
| Lego | Toys & Games | 3.37 |
| Tinder | Technology | 3.18 |
| NBC | Entertainment & Media | 3.02 |
| Jack Daniels | Beverages | 2.98 |
| UFC | Sports & Outdoors | 2.87 |
| Warner Bros | Entertainment | 2.87 |
| Showtime | Entertainment | 2.82 |
| Tomorrowland | Apparel & Fashion | 2.82 |
| Lush | Beauty & Personal Care | 2.78 |
| Star Wars | Entertainment | 2.68 |
| Nintendo | Gaming & Esports (Software/Titles) | 2.56 |
| GoPro | Cameras & Photography | 2.48 |
| Jaguar | Automotive | 2.47 |
| Monster Beverage | Beverages | 2.44 |
| Red Bull | Beverages | 2.40 |
| Sunnies Studios | Apparel & Fashion | 2.39 |
| Carhartt | Apparel & Fashion | 2.38 |
| Intel | Computers & Gaming Hardware | 2.36 |
| MTV | Entertainment | 2.26 |
| Land Rover | Automotive | 2.23 |
| Transformers | Toys & Games | 2.17 |
Official Profiles
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LoginArtist: Beardyman
The map shows every radio station that aired Beardyman today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-12)
Total: 80,850
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
61,173 | 75.66% |
| [+] |
Spotify |
19,677 | 24.34% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:48:24 | Eat Sleep Rave Repeat - Dimitri Vegas & Like Mike vs. Ummet Ozcan Tomorrowland Remix | Polski FM | Park Forest, IL, US | 30 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |