Beans on Toast
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
56,057
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
2025-12-07 11:35:43 UTC
Genres
Biography
A true hippy, punk, poet, and die-hard romantic, Beans on Toast's music tackles big issues with a blend of humor and honesty. Releasing a new album every December 1st, his birthday, he collaborates with various producers and musicians, including artists like Mumford & Sons and Frank Turner. His live shows are an unpredictable experience, where he connects with audiences through his self-deprecating charm, creating an intimate and equal atmosphere.
Beans on Toast resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, CANADA. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (5,062 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Waitrose, Eurostar, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 56,057 · Engagements 402 · Rate 0.7% Posts 1,914 · Views 5,062 · Avg Likes 380 · Avg Comments 26 · Avg Views 5,062 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 32% 35-44: 14% 45-64: 9% |
Largest: 18-24 (41%); next: 25-34 (32%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED KINGDOM (68%) UNITED STATES (11%) CANADA (3%) AUSTRALIA (3%) GERMANY (2%) |
Top regions: UNITED KINGDOM (68%), UNITED STATES (11%), CANADA (3%) |
| Platform Engagement | Instagram: 161 avg likes/post · Youtube: 5,062 avg views/post | Best reach: Youtube 5,062 avg views; best engagement: Youtube 219 avg likes |
Top Brand Affinities
Waitrose
Eurostar
Mixcloud
Sainsbury's
Morrisons
Vauxhall
Fred Perry
Guinness
ASDA
Easyjet
Tate Modern
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Waitrose | 16.12 | |
| Eurostar | 15.43 | |
| Mixcloud | 15.17 | |
| Sainsbury's | 15.11 | |
| Morrisons | 13.78 | |
| Vauxhall | 12.58 | |
| Fred Perry | 11.81 | |
| Guinness | 10.67 | |
| ASDA | 10.58 | |
| Easyjet | 10.13 | |
| Tate Modern | 9.99 | |
| Dr. Martens | 9.38 | |
| Tesco | 8.12 | |
| Jameson | 6.92 | |
| Marks & Spencer | 6.92 | |
| BBC | 6.90 | |
| Carlsberg | 6.67 | |
| Selfridges | 6.66 | |
| Showtime | 6.61 | |
| Lush | 6.56 | |
| ALDI | 5.57 | |
| New Line Cinema | 5.53 | |
| Kickstarter | 5.31 | |
| Ryanair | 5.16 | |
| Pilsner Urquell | 5.16 | |
| Columbia Pictures | 5.10 | |
| Spotify Music | 4.98 | |
| Baileys | 4.80 | |
| Cadbury | 4.69 | |
| Ableton | 4.58 | |
| Emporium | 4.23 | |
| Haribo | 4.08 | |
| Primark | 4.08 | |
| Topshop | 4.05 | |
| Sega | 3.98 | |
| Heinz | 3.76 | |
| Geocaching | 3.64 | |
| Jack Daniels | 3.57 | |
| Sunnies Studios | 3.49 | |
| Polaroid | 3.47 | |
| Fallout | 3.32 | |
| Warner Bros | 3.09 | |
| Martini | 3.08 | |
| Airbnb | 3.03 | |
| Aperol | 3.02 | |
| Tinder | 2.94 | |
| Lego | 2.90 | |
| ASOS | 2.88 | |
| Star Wars | 2.80 | |
| Vans | 2.63 |
Official Profiles
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LoginArtist: Beans on Toast
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Beans on Toast, Nuala | Face Bar | Reading, United Kingdom | |
| 2025-12-10 03:30 UTC | Beans on Toast, Nuala | Wedgewood Rooms | Portsmouth, United Kingdom | |
| 2025-12-11 04:00 UTC | Beans on Toast, Nuala | The Barrel House Ballroom | South Hams, United Kingdom | |
| 2025-12-12 03:00 UTC | Beans on Toast, Nuala | The Acorn | Penzance, United Kingdom | |
| 2025-12-13 03:00 UTC | Beans on Toast, Nuala | Boileroom | Guildford, United Kingdom | |
| 2025-12-14 03:00 UTC | Beans on Toast, Nuala | Ramsgate Music Hall | Thanet, United Kingdom | |
| 2026-01-08 21:00 UTC | Beans on Toast | Museum of Old and New Art (MONA) | Hobart, Australia | |
| 2026-01-10 03:00 UTC | Beans on Toast | Brunswick Ballroom | Melbourne, Australia | |
| 2026-01-11 03:00 UTC | Beans on Toast | The Vanguard | Sydney, Australia | |
| 2026-01-12 03:00 UTC | Beans on Toast | Hamilton Station Hotel | Newcastle, Australia | |
| 2026-01-15 03:00 UTC | Beans on Toast | Black Bear Lodge | Fortitude Valley, Australia | |
| 2026-01-16 03:00 UTC | Beans on Toast | The Edinburgh Castle Hotel | Adelaide, Australia | |
| 2026-01-17 03:00 UTC | Beans on Toast | The Bird | Sydney, Australia | |
| 2026-03-05 03:30 UTC | Beans on Toast | Sidney & Matilda | Sheffield, United Kingdom | |
| 2026-03-06 03:00 UTC | Beans on Toast | The Cluny | Newcastle upon Tyne, United Kingdom | |
| 2026-03-07 03:00 UTC | Beans on Toast | Stereo | Glasgow, United Kingdom | |
| 2026-03-08 03:30 UTC | Beans on Toast | Brudenell Social Club | Leeds, United Kingdom | |
| 2026-03-12 02:00 UTC | Beans on Toast | Hare & Hounds | Birmingham, United Kingdom | |
| 2026-03-12 02:00 UTC | Beans on Toast | Hare and Hounds | Birmingham, United Kingdom | |
| 2026-03-13 02:00 UTC | Beans on Toast | The Fleece | Bristol, United Kingdom | |
| 2026-03-14 02:00 UTC | Beans on Toast | Clwb Ifor Bach | Cardiff, United Kingdom | |
| 2026-03-15 02:00 UTC | Beans on Toast | Band On The Wall | Manchester, United Kingdom | |
| 2026-03-18 17:00 UTC | Beans on Toast | Exeter Phoenix | Exeter, United Kingdom | |
| 2026-03-19 03:00 UTC | Beans on Toast | Exeter Phoenix | Exeter, United Kingdom | |
| 2026-03-20 02:00 UTC | Beans on Toast | Southampton University Student Union | Southampton, United Kingdom | |
| 2026-03-20 03:30 UTC | Beans on Toast | The Brook | Southampton, United Kingdom | |
| 2026-03-21 02:00 UTC | Beans on Toast | Concorde | Brighton, United Kingdom | |
| 2026-03-29 02:00 UTC | Concorde 2026 | Concorde 2 2015 | Brighton, United Kingdom | songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com |
