Beans on Toast
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-13
56,057
Social Media Followers
As of 2025-09-13
00:00:00
Hours Airplay
Updated 2025-10-03 20:45:43 UTC
Genres
Scores
Biography
A true hippy, punk, poet, and die-hard romantic, Beans on Toast's music tackles big issues with a blend of humor and honesty. Releasing a new album every December 1st, his birthday, he collaborates with various producers and musicians, including artists like Mumford & Sons and Frank Turner. His live shows are an unpredictable experience, where he connects with audiences through his self-deprecating charm, creating an intimate and equal atmosphere.
Beans on Toast resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED KINGDOM, UNITED STATES, CANADA. With a heavily male (67%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (5,062 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Waitrose, Eurostar, Mixcloud makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 56,057 · Engagements 402 · Rate 0.7% Posts 1,914 · Views 5,062 · Avg Likes 380 · Avg Comments 26 · Avg Views 5,062 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 41% 25-34: 32% 35-44: 14% 45-64: 9% |
Largest: 18-24 (41%); next: 25-34 (32%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED KINGDOM (68%) UNITED STATES (11%) CANADA (3%) AUSTRALIA (3%) GERMANY (2%) |
Top regions: UNITED KINGDOM (68%), UNITED STATES (11%), CANADA (3%) |
| Platform Engagement | Instagram: 161 avg likes/post · Youtube: 5,062 avg views/post | Best reach: Youtube 5,062 avg views; best engagement: Youtube 219 avg likes |
Top Brand Affinities
Waitrose
Eurostar
Mixcloud
Sainsbury's
Morrisons
Vauxhall
Fred Perry
Guinness
ASDA
Easyjet
Tate Modern
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Waitrose | 16.12 | |
| Eurostar | 15.43 | |
| Mixcloud | 15.17 | |
| Sainsbury's | 15.11 | |
| Morrisons | 13.78 | |
| Vauxhall | 12.58 | |
| Fred Perry | 11.81 | |
| Guinness | 10.67 | |
| ASDA | 10.58 | |
| Easyjet | 10.13 | |
| Tate Modern | 9.99 | |
| Dr. Martens | 9.38 | |
| Tesco | 8.12 | |
| Jameson | 6.92 | |
| Marks & Spencer | 6.92 | |
| BBC | 6.90 | |
| Carlsberg | 6.67 | |
| Selfridges | 6.66 | |
| Showtime | 6.61 | |
| Lush | 6.56 | |
| ALDI | 5.57 | |
| New Line Cinema | 5.53 | |
| Kickstarter | 5.31 | |
| Ryanair | 5.16 | |
| Pilsner Urquell | 5.16 | |
| Columbia Pictures | 5.10 | |
| Spotify Music | 4.98 | |
| Baileys | 4.80 | |
| Cadbury | 4.69 | |
| Ableton | 4.58 | |
| Emporium | 4.23 | |
| Haribo | 4.08 | |
| Primark | 4.08 | |
| Topshop | 4.05 | |
| Sega | 3.98 | |
| Heinz | 3.76 | |
| Geocaching | 3.64 | |
| Jack Daniels | 3.57 | |
| Sunnies Studios | 3.49 | |
| Polaroid | 3.47 | |
| Fallout | 3.32 | |
| Warner Bros | 3.09 | |
| Martini | 3.08 | |
| Airbnb | 3.03 | |
| Aperol | 3.02 | |
| Tinder | 2.94 | |
| Lego | 2.90 | |
| ASOS | 2.88 | |
| Star Wars | 2.80 | |
| Vans | 2.63 |
Official Profiles
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LoginArtist: Beans on Toast
The map shows every radio station that aired Beans on Toast today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:19:46 | Protest Song | Bay FM 99.9 | Byron Bay, AU | 139 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |