Be Your Own Pet
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
19,449
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:32:03 UTC
Genres
Scores
Biography
Be Your Own Pet commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. With a heavily male (61%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (4,858 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with MOOG, Live Nation, Amazon Music points squarely at Merchandise featuring album art, Vinyl records of new releases, Exclusive behind-the-scenes content. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 19,449 · Engagements 667 · Rate 3.4% Posts 239 · Views 6,131 · Avg Likes 648 · Avg Comments 24 · Avg Views 6,131 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 36% 25-34: 35% 35-44: 17% 45-64: 7% |
Largest: 18-24 (36%); next: 25-34 (35%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (49%) UNITED KINGDOM (17%) BRAZIL (4%) ARGENTINA (4%) CANADA (4%) |
Top regions: UNITED STATES (49%), UNITED KINGDOM (17%), BRAZIL (4%) |
| Platform Engagement | Instagram: 469 avg likes/post · Tiktok: 1,273 avg views/post · Youtube: 4,858 avg views/post | Best reach: Youtube 4,858 avg views; best engagement: Instagram 469 avg likes |
Top Brand Affinities
MOOG
Live Nation
Amazon Music
Columbia Pictures
Hot Topic
Tate Modern
Kroger
Kickstarter
Dr. Martens
Paramount Pictures
Lollapalooza
Spotify Music
Recommendations
Products & Services
- Merchandise featuring album art
- Vinyl records of new releases
- Exclusive behind-the-scenes content
- Live concert tickets and VIP packages
- Music-themed apparel
- Collaborative playlists on streaming platforms
- Fan club memberships with exclusive perks
- Limited edition signed memorabilia
Marketing Angles
- Leverage nostalgia for early 2000s punk and indie scenes
- Highlight the band's energetic live performances
- Engage fans through interactive social media challenges
- Utilize influencer partnerships for wider reach
- Create themed events around new releases
- Capitalize on festival appearances for promotion
Content Themes
- Behind-the-scenes looks at the recording process
- Fan stories and testimonials
- Music video premieres and teasers
- Live performance highlights
- Interviews with band members
- Exploration of musical influences and inspirations
Partnership Brands
- Live Nation
- Amazon Music
- Hot Topic
- Dr. Martens
- Urban Outfitters
- Coachella
- Spotify Music
- MTV
- Kickstarter
- Lollapalooza
- Comedy Central
- Guinness
- Sega
- Warner Bros
- Tinder
- Target
- Philips
- SoundCloud
- NHL
- Airbnb
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 28.76 |
| Live Nation | Entertainment | 25.17 |
| Amazon Music | Entertainment & Media | 8.73 |
| Columbia Pictures | Entertainment | 8.46 |
| Hot Topic | Apparel & Fashion | 8.44 |
| Tate Modern | Entertainment & Media | 8.03 |
| Kroger | Grocery & Pantry | 7.73 |
| Kickstarter | E-commerce & Marketplaces | 7.68 |
| Dr. Martens | Apparel & Fashion | 7.37 |
| Paramount Pictures | Entertainment | 7.32 |
| Lollapalooza | Entertainment | 7.01 |
| Spotify Music | Entertainment & Media | 6.89 |
| Coachella | Apparel & Fashion | 6.56 |
| Kodak | Cameras & Photography | 6.43 |
| Vivienne Westwood | Apparel & Fashion | 6.19 |
| Polaroid | Cameras & Photography | 6.06 |
| Walgreens | Health & Wellness | 5.75 |
| Preloved | Apparel & Fashion | 5.24 |
| Coors | Alcoholic Beverages | 5.10 |
| Sega | Entertainment | 4.99 |
| Comedy Central | Entertainment & Media | 4.75 |
| Emporium | Apparel & Fashion | 4.70 |
| MTV | Entertainment | 4.68 |
| Summit Entertainment | Entertainment | 4.55 |
| Nickelodeon | Entertainment | 4.52 |
| Verizon | Telecom & Internet Services | 4.49 |
| Tinder | Technology | 4.47 |
| ALDI | Grocery & Pantry | 4.31 |
| Showtime | Entertainment | 4.26 |
| WWE | Entertainment | 4.24 |
| Fallout | Gaming & Esports (Software/Titles) | 4.16 |
| Warner Bros | Entertainment | 4.16 |
| Lush | Beauty & Personal Care | 4.09 |
| Urban Outfitters | Apparel & Fashion | 4.03 |
| BBC | Apparel & Fashion | 3.83 |
| Guinness | Alcoholic Beverages | 3.79 |
| Nintendo | Gaming & Esports (Software/Titles) | 3.67 |
| Fujifilm | Cameras & Photography | 3.60 |
| Star Wars | Entertainment | 3.37 |
| Topshop | Apparel & Fashion | 3.29 |
| Sunnies Studios | Apparel & Fashion | 3.15 |
| Airbnb | Travel & Hospitality | 3.11 |
| Tesco | Grocery & Pantry | 3.02 |
| Snoopy And The Peanuts Gang | Entertainment | 2.91 |
| ASOS | Apparel & Fashion | 2.87 |
| SoundCloud | Entertainment & Media | 2.82 |
| NHL | Sports & Outdoors | 2.82 |
| Target | Apparel | 2.73 |
| Busch | Beverages | 2.68 |
| Philips | Consumer Electronics | 2.54 |
Official Profiles
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LoginArtist: Be Your Own Pet
The map shows every radio station that aired Be Your Own Pet today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-29)
Total: 128,708
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
115,703 | 89.90% |
| [+] |
Yandex |
11,163 | 8.67% |
| [+] |
Pandora |
1,842 | 1.43% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:00:42 | Becky | Radio Brume | Lyon, FR | 175 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |