BE:FIRST
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
1,615,800
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 21:24:10 UTC
Genres
Scores
Biography
Their pre-debut single, "Shining One," was the final assignment in the audition program and has been reimagined by the winning members as the "BE:FIRST version," featuring new arrangements and choreography. Produced by ☆Taku Takahashi of m-flo, with lyrical contributions from SKY-HI, the song conveys a message tailored for BE:FIRST, embodying a youthful energy as they embark on their promising journey. Reflecting the core values of the audition program and the label, which prioritize quality, creativity, and artistry, the release encapsulates the "music first" ethos of this emerging boy group.
BE:FIRST draws 18-24 & 25-34 audiences and holds attention in JAPAN, UNITED STATES, INDONESIA. The skew is heavily female (67%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 241,000 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,615,800 · Engagements 48,938 · Rate 3.0% Posts 1,848 · Views 362,661 · Avg Likes 44,861 · Avg Comments 536 · Avg Views 362,661 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 26% 13-17: 10% 35-44: 7% |
Largest: 18-24 (55%); next: 25-34 (26%) |
| Gender Split |
Female: 67% Male: 33% Non-binary/Other: 0% |
Skews female (67%) |
| Top Countries |
JAPAN (68%) UNITED STATES (6%) INDONESIA (4%) BRAZIL (2%) PHILIPPINES (2%) |
Top regions: JAPAN (68%), UNITED STATES (6%), INDONESIA (4%) |
| Platform Engagement | Tiktok: 241,000 avg views/post · Youtube: 121,661 avg views/post | Best reach: Tiktok 241,000 avg views; best engagement: Tiktok 29,200 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: BE:FIRST
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
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Popularity (2025-10-02)
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| No data. | |