bbymutha
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
102,291
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:32:04 UTC
Genres
Scores
Biography
bbymutha connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, CANADA, UNITED KINGDOM. With a heavily female (63%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 29,366 avg views per post; Youtube adds dependable engagement depth. Overlap with UNIF, Sugarpill Cosmetics, Mixcloud highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: bbymutha moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 102,291 · Engagements 2,892 · Rate 2.8% Posts 181 · Views 29,366 · Avg Likes 2,740 · Avg Comments 165 · Avg Views 29,366 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 37% 13-17: 6% 35-44: 5% |
Largest: 18-24 (51%); next: 25-34 (37%) |
| Gender Split |
Female: 63% Male: 37% Non-binary/Other: 0% |
Skews female (63%) |
| Top Countries |
UNITED STATES (65%) CANADA (5%) UNITED KINGDOM (5%) BRAZIL (3%) FRANCE (3%) |
Top regions: UNITED STATES (65%), CANADA (5%), UNITED KINGDOM (5%) |
| Platform Engagement | Instagram: 891 avg likes/post · Youtube: 29,366 avg views/post | Best reach: Youtube 29,366 avg views; best engagement: Youtube 1,849 avg likes |
Top Brand Affinities
UNIF
Sugarpill Cosmetics
Mixcloud
Depop
Ableton
SoundCloud
Jean Paul Gaultier
Glossier
Fenty beauty
Vivienne Westwood
Maison Margiela
Lime Crime
| Brand | Category | Score |
|---|---|---|
| UNIF | 37.62 | |
| Sugarpill Cosmetics | 24.64 | |
| Mixcloud | 22.63 | |
| Depop | 18.69 | |
| Ableton | 11.62 | |
| SoundCloud | 10.86 | |
| Jean Paul Gaultier | 10.43 | |
| Glossier | 10.19 | |
| Fenty beauty | 9.53 | |
| Vivienne Westwood | 7.65 | |
| Maison Margiela | 7.21 | |
| Lime Crime | 6.43 | |
| Hot Topic | 5.73 | |
| ASOS | 5.46 | |
| Hennessy | 5.11 | |
| Dr. Martens | 4.94 | |
| Spotify Music | 4.92 | |
| UGG | 4.80 | |
| boohoo | 4.77 | |
| BH Cosmetics | 4.70 | |
| FashionNova | 4.62 | |
| Urban Outfitters | 4.61 | |
| Kroger | 4.58 | |
| Kodak | 4.45 | |
| iHeartRadio Music Awards | 4.24 | |
| Steve Madden | 4.16 | |
| Coach | 4.10 | |
| Tinder | 4.09 | |
| Beats Electronics | 4.05 | |
| Coachella | 4.03 | |
| Skoda | 3.89 | |
| Vogue | 3.88 | |
| Paypal | 3.82 | |
| Paramount Pictures | 3.76 | |
| Forever 21 | 3.75 | |
| MTV | 3.73 | |
| Marc Jacobs | 3.69 | |
| Showtime | 3.68 | |
| Moschino | 3.66 | |
| NORDSTROM | 3.63 | |
| Cartoon Network | 3.29 | |
| NYX Cosmetics | 3.22 | |
| Versace | 3.17 | |
| Nokia | 3.13 | |
| Carhartt | 3.12 | |
| NARS Cosmetics | 3.01 | |
| Emporium | 2.95 | |
| Prismacolor | 2.91 | |
| Polaroid | 2.76 | |
| Sephora | 2.65 |
Official Profiles
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LoginArtist: bbymutha
The map shows every radio station that aired bbymutha today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:39:50 | Roaches Don't Die | Radio Stadtfilter 96.3 FM | Winterthur, CH | 209 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |