BBY GOYARD

BBY GOYARD

Country: US | Gender: male

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Influential: 50.78% Fanbase: 25.78% Trending: 63.28%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 44.98% • Very Strong

As of 2025-09-08

48,941

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-03 20:51:55 UTC

Genres

hip-hop & raphip-hop/rapunderground hip hopvapor trapraphip hoptrapelectronicpluggglitchcore

Scores

Score: DMDB 50.80% | Fanbase 25.80% | Trending 63.30% | CAREER STAGE: MID_LEVEL

Biography

Los Angeles-born BBY GOYARD is a rising American-cultural icon known for his unique style and hyperpop innovation. After gaining popularity in the SoundCloud underground in 2015, he signed with PayDay Records/Elektra Records and achieved success with his hit single “Run Shannon Run.” His discography includes projects like "The Secret Lies With Charlotte," "The Secret Lies With Charlotte 2," and "Symbiote," earning him millions of streams and collaborations with artists like Destroy Lonely, Caspr, Lil Tracy, and David Shawty. BBY GOYARD has also made a mark in the fashion world, associating with brands like Robin Jeans and designers such as Anthony Riddle.

In October 2022, BBY GOYARD released his "4THWALL" LP and Short Film with Olympus Projects, followed by the viral success of "VETTE SUM (SHANNONGRAM)," which charted #6 on the U.S. TikTok Chart and surpassed 3 million Spotify streams. Recognized by media platforms like Pitchfork, Lyrical Lemonade, and Elevator Magazine, BBY GOYARD continues to captivate audiences with his music and fashion endeavors, solidifying his position as a trailblazer in the hyperpop scene.
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BBY GOYARD Marketing Affinity & Brand Fit Data

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Report Date: 2025-09-08

BBY GOYARD commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, POLAND. With a heavily male (69%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (2,205 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with True Religion, SoundCloud, Spinrilla points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist BBY GOYARD score 7.11% — Very Strong bucket.
Brand: True ReligionBrand: SoundCloudBrand: Spinrilla
Followers:48,941
Engagements:3,478
Rate:7.1%
Posts:302
Views:3,132
Avg Likes:3,463
Avg Comments:81
Avg Views:3,132

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 48,941 · Engagements 3,478 · Rate 7.1%
Posts 302 · Views 3,132 · Avg Likes 3,463 · Avg Comments 81 · Avg Views 3,132 		Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 55%
25-34: 31%
13-17: 9%
35-44: 3%
 Largest: 18-24 (55%); next: 25-34 (31%)
Gender Split Female: 31%
Male: 69%
Non-binary/Other: 0% 		Skews male (69%)
Top Countries UNITED STATES (63%)
UNITED KINGDOM (7%)
POLAND (7%)
CANADA (3%)
FRANCE (3%)
 Top regions: UNITED STATES (63%), UNITED KINGDOM (7%), POLAND (7%)
Platform Engagement Instagram: 3,345 avg likes/post · Tiktok: 2,205 avg views/post · Youtube: 927 avg views/post Best reach: Tiktok 2,205 avg views; best engagement: Instagram 3,345 avg likes

Top Brand Affinities

True Religion
Score: 44.98
SoundCloud
Score: 32.11
Spinrilla
Score: 29.15
Arc'teryx
Score: 20.37
Vivienne Westwood
Score: 18.75
Maison Margiela
Score: 18.72
Palm Angels
Score: 16.51
Zumiez
Score: 16.10
Ableton
Score: 13.65
Jean Paul Gaultier
Score: 13.64
Pro Tools
Score: 12.14
Akai
Score: 11.54
Top Brand Affinities
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Brand Category Score
True Religion 44.98
SoundCloud 32.11
Spinrilla 29.15
Arc'teryx 20.37
Vivienne Westwood 18.75
Maison Margiela 18.72
Palm Angels 16.51
Zumiez 16.10
Ableton 13.65
Jean Paul Gaultier 13.64
Pro Tools 12.14
Akai 11.54
Supreme 11.45
Acne Studios 11.42
Beats Electronics 10.93
Marni 9.65
Moncler 9.04
Champion 8.99
Stüssy 7.37
Spotify Music 7.27
Carhartt 7.06
Kappa 7.00
Stone Island 6.63
Kodak 6.58
Balenciaga 6.14
Hot Topic 5.88
Coach 4.63
The North Face 4.50
Alexander McQueen 4.50
Polo Ralph Lauren 4.44
Hennessy 4.25
Gucci 3.83
Sprite 3.82
BALMAIN 3.81
Nickelodeon 3.75
Prada 3.67
Yves Saint Laurent 3.67
Gatorade 3.52
Louis Vuitton 3.41
Burberry 3.40
Versace 3.37
Cartoon Network 3.26
GAP 3.04
Acura 3.00
Dr. Martens 2.92
Paypal 2.88
ESPN 2.73
Vans 2.70
Monster Beverage 2.70
Fendi 2.68

Official Profiles

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Artist: BBY GOYARD

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-10-03)

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Popularity (2025-10-02)

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