Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
20,724
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 21:32:10 UTC
Genres
Scores
Biography
bby reaches 18-24 & 25-34 audiences concentrated in UNITED KINGDOM, UNITED STATES, IRELAND. The demographic tilt is heavily male (74%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 830 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Panavision, Ann Summers, Motel Rocks suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 20,724 · Engagements 227 · Rate 1.1% Posts 1,126 · Views 1,406 · Avg Likes 223 · Avg Comments 9 · Avg Views 1,406 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 35% 35-44: 16% 45-64: 8% |
Largest: 18-24 (39%); next: 25-34 (35%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED KINGDOM (65%) UNITED STATES (15%) IRELAND (2%) GERMANY (2%) FRANCE (2%) |
Top regions: UNITED KINGDOM (65%), UNITED STATES (15%), IRELAND (2%) |
| Platform Engagement | Instagram: 153 avg likes/post · Tiktok: 830 avg views/post · Youtube: 576 avg views/post | Best reach: Tiktok 830 avg views; best engagement: Instagram 153 avg likes |
Top Brand Affinities
Panavision
Ann Summers
Motel Rocks
Debenhams
Mixcloud
Jeffrey Campbell
Live Nation
Oribe
Amazon Music
ITV
MOOG
Stone Island
| Brand | Category | Score |
|---|---|---|
| Panavision | 73.30 | |
| Ann Summers | 59.19 | |
| Motel Rocks | 41.26 | |
| Debenhams | 31.01 | |
| Mixcloud | 27.89 | |
| Jeffrey Campbell | 27.17 | |
| Live Nation | 24.36 | |
| Oribe | 23.32 | |
| Amazon Music | 21.90 | |
| ITV | 18.78 | |
| MOOG | 16.94 | |
| Stone Island | 14.56 | |
| Selfridges | 13.68 | |
| MISSGUIDED | 13.41 | |
| Morrisons | 12.94 | |
| Dr. Martens | 12.92 | |
| All Saints | 11.96 | |
| Tate Modern | 11.25 | |
| Spotify Music | 10.92 | |
| Sainsbury's | 10.32 | |
| Evian | 10.28 | |
| Barbour | 10.05 | |
| Guinness | 9.87 | |
| ASOS | 9.73 | |
| New Era | 9.08 | |
| Acne Studios | 8.63 | |
| Coachella | 8.55 | |
| SoundCloud | 8.54 | |
| Stella Artois | 8.31 | |
| Atmos | 8.10 | |
| Vauxhall | 8.01 | |
| boohoo | 8.00 | |
| Ableton | 7.73 | |
| Lipton | 7.54 | |
| River Island | 7.30 | |
| Bose | 6.84 | |
| Kickstarter | 6.50 | |
| Carlsberg | 6.47 | |
| Pioneer | 6.42 | |
| Clarks | 6.34 | |
| Wilton | 6.31 | |
| Vivienne Westwood | 6.21 | |
| Emporio Armani | 6.11 | |
| Free People | 5.68 | |
| Nokia | 5.66 | |
| Olympus | 5.30 | |
| Topshop | 5.25 | |
| Harrods | 5.15 | |
| Montblanc | 5.08 | |
| Coach | 4.87 |
Official Profiles
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LoginArtist: bby
The map shows every radio station that aired bby today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:00:14 | Afters | Alt Nation | Washington, D.C., US | 125 |
| 2025-08-23 00:30:23 | Voices In My Head, Pt. 2 (feat. Betty) | WEHM | Watertown, US | 167 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |