bbno$ Brand Affinity ranks highest Five Nights at Freddy's at 21.96% . Very Strong. Score DMDB 72.58% | Fanbase 61.10%

bbno$ — hip-hop & rap artist from CA.

Baby No Money, born Alex Gumuchian on May 6, 1995, is a Canadian rapper and producer known for his unique blend of hip-hop and electronic music. He gained…

bbno$

Superstar

Country: CA | Gender: male | Artist ID: 11e83feb-4017-eb34-93ff-aa1c026db3d8

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Genres

hip-hop & rappop rapcanadian hip hophip-hop/rapvapor trapmeme rapdark trapcontemporary hip hophip hop

Influential: 72.58% Fanbase: 61.10% Trending: 78.31%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 21.96% • Very Strong

As of 2025-09-09

15,355,135

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 72.58% | Fanbase 61.10% | Trending 78.31% | CAREER STAGE: SUPERSTAR

Biography

Baby No Money, born Alex Gumuchian on May 6, 1995, is a Canadian rapper and producer known for his unique blend of hip-hop and electronic music. He gained popularity through his viral hit "La La La" in 2019, which has garnered millions of streams worldwide. Baby No Money has since released several singles and EPs, showcasing his versatile style and innovative production techniques.

With a growing fan base and a strong presence on social media platforms, Baby No Money continues to make waves in the music industry. His music often features catchy hooks, energetic beats, and clever wordplay, appealing to a diverse audience of music lovers. As he continues to evolve as an artist, Baby No Money remains focused on creating fresh and engaging music that resonates with his listeners.

Report Date: 2025-09-09

bbno$ builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (74%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (722,479 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Five Nights at Freddy's, Persona 5, Nier: Automata point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist bbno$ score 1.94% — Moderate bucket.

Brand: Five Nights at Freddy'sBrand: Persona 5Brand: Nier: Automata

Followers:15,355,135

Engagements:297,884

Rate:1.9%

Posts:2,551

Avg Likes:287,772

Avg Comments:3,169

Avg Views:1,378,979

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,355,135 · Engagements 297,884 · Rate 1.9% Posts 2,551 · Views 1,378,979 · Avg Likes 287,772 · Avg Comments 3,169 · Avg Views 1,378,979	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 25% 13-17: 9% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (25%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED STATES (22%) BRAZIL (8%) UNITED KINGDOM (5%) RUSSIA (4%) ROMANIA (4%)	Top regions: UNITED STATES (22%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 166,591 avg likes/post · Tiktok: 656,500 avg views/post · Youtube: 722,479 avg views/post	Best reach: Youtube 722,479 avg views; best engagement: Instagram 166,591 avg likes

Top Brand Affinities

Five Nights at Freddy's

Score: 21.96

Persona 5

Score: 16.83

Nier: Automata

Score: 15.99

SpeedPaint

Score: 11.84

Monster High

Score: 10.15

Borderlands

Score: 8.68

DeviantArt

Score: 7.19

Hot Topic

Score: 6.81

Sega

Score: 6.50

Resident Evil

Score: 5.96

RedBubble

Score: 5.94

Final Fantasy

Score: 5.65

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Top Brand Affinities

Brand	Category	Score
Five Nights at Freddy's		21.96
Persona 5		16.83
Nier: Automata		15.99
SpeedPaint		11.84
Monster High		10.15
Borderlands		8.68
DeviantArt		7.19
Hot Topic		6.81
Sega		6.50
Resident Evil		5.96
RedBubble		5.94
Final Fantasy		5.65
Ubisoft		5.59
Capcom		5.55
The Witcher		5.42
RAZER		5.03
SoundCloud		5.02
Fallout		4.34
Comedy Central		4.04
Prismacolor		3.71
Taco Bell		3.46
Monster Beverage		3.41
Chrysler		3.40
Counter-Strike		3.20
Cartoon Network		3.15
Gatorade		3.05
Call of Duty		3.01
Sprite		2.98
Lollapalooza		2.78
Supreme		2.78
Gundam		2.76
Pizza Hut		2.71
Activision Blizzard		2.51
Nintendo		2.45
NYX Cosmetics		2.43
League of Legends		2.34
Walmart		2.28
Xbox		2.26
Vans		2.26
Nickelodeon		2.17
Grand Theft Auto		2.14
Tinder		2.08
Lego		2.08
Spotify Music		2.04
Pepsi		2.03
Busch		1.99
AMC		1.96
Pokemon Go		1.95
Paramount Pictures		1.94
Beats Electronics		1.83