Bausa Brand Affinity ranks highest Alpha Industries at 44.45% . Very Strong. Score DMDB 56.04% | Fanbase 45.03%

Bausa — pop artist from DE.

Since releasing his debut album "Dreifarbenhaus" in 2017, Bausa has made a significant impact on the German hip-hop scene. His track "Was du Liebe nennst"…

Bausa

Established

Country: DE | Gender: male | Artist ID: 11e81bcd-ffc9-9a00-b0f9-a0369fe50396

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Genres

popgerman pophip-hop & raphip-hop/rapgerman hip hopcontemporary hip hophip hop

Influential: 56.04% Fanbase: 45.03% Trending: 61.54%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Alpha Industries • 44.45% • Very Strong

As of 2025-09-09

1,230,014

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.04% | Fanbase 45.03% | Trending 61.54% | CAREER STAGE: MID_LEVEL

Biography

Since releasing his debut album "Dreifarbenhaus" in 2017, Bausa has made a significant impact on the German hip-hop scene. His track "Was du Liebe nennst" became the first German rap song to be certified Diamond in 2018, propelling him onto the international stage. Collaborating with US producer Diplo on the track "Baui Coupé" further solidified his presence in the music industry.

Bausa's album "Fieber" showcases his versatility and talent, establishing him as a prominent figure in the German music scene. Crossing genre boundaries, he demonstrates his skills as a composer, producer, and programmer in addition to his roles as a rapper and singer. Working with producers such as The Cratez, Jugglerz, and reezy, Bausa continues to leave his mark on the music industry with his unique approach to music-making.

Report Date: 2025-09-09

Bausa engages 18-24 & 25-34 audiences with repeatable results in GERMANY, AUSTRIA, SWITZERLAND. The fan base skews heavily male (66%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (825,300 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Alpha Industries, Clever Fit, KaDeWe, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bausa score 3.51% — Very Strong bucket.

Brand: Alpha IndustriesBrand: Clever FitBrand: KaDeWe

Followers:1,230,014

Engagements:43,133

Rate:3.5%

Posts:494

Avg Likes:40,802

Avg Comments:269

Avg Views:830,587

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,230,014 · Engagements 43,133 · Rate 3.5% Posts 494 · Views 830,587 · Avg Likes 40,802 · Avg Comments 269 · Avg Views 830,587	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 13-17: 7% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	GERMANY (78%) AUSTRIA (7%) SWITZERLAND (3%) UNITED STATES (2%) SPAIN (2%)	Top regions: GERMANY (78%), AUSTRIA (7%), SWITZERLAND (3%)
Platform Engagement	Instagram: 5,224 avg likes/post · Tiktok: 825,300 avg views/post · Youtube: 5,287 avg views/post	Best reach: Tiktok 825,300 avg views; best engagement: Tiktok 35,450 avg likes

Top Brand Affinities

Alpha Industries

Score: 44.45

Clever Fit

Score: 39.87

KaDeWe

Score: 32.70

Commerzbank

Score: 32.41

About you

Score: 29.78

Zalando

Score: 24.19

Braun

Score: 20.91

Ellesse

Score: 19.80

Nakd

Score: 18.31

Gamescom

Score: 15.93

Rossmann

Score: 13.23

Augustiner Helles

Score: 12.81

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Top Brand Affinities

Brand	Category	Score
Alpha Industries		44.45
Clever Fit		39.87
KaDeWe		32.70
Commerzbank		32.41
About you		29.78
Zalando		24.19
Braun		20.91
Ellesse		19.80
Nakd		18.31
Gamescom		15.93
Rossmann		13.23
Augustiner Helles		12.81
Beck`s		11.76
New Era		10.61
OOTD Magazine		8.54
Foot Locker		7.35
Lufthansa		7.17
Lidl		6.76
KARL LAGERFELD		6.49
Stone Island		6.17
Champion		6.15
Seat		5.83
Lacoste		5.72
Jagermeister		5.66
Tommy Hilfiger		5.59
Calvin Klein		5.54
Calzedonia		5.52
BH Cosmetics		5.09
Daniel Wellington		5.04
Myprotein		4.98
Hugo Boss		4.91
Hollister Co		4.79
UGG		4.76
Superdry		4.75
Iberostar Hotels & Resorts		4.33
Michael Kors		4.31
Ray-Ban		4.24
Dunkin' Donuts		4.06
Audi		4.02
Jack Daniels		3.95
Stradivarius		3.83
The North Face		3.82
Carhartt		3.77
Mercedes-Benz		3.72
Fila		3.72
Nike		3.63
Opel		3.59
Lollapalooza		3.58
Levi's		3.44
ASOS		3.30