Baths
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
26,411
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-08 16:47:10 UTC
Genres
Biography
A classically trained musician from Los Angeles, Wiesenfeld's early exposure to piano led him to experiment with electronic music genres as a teenager. Inspired by artists like Björk, he developed a unique production style blending everyday sounds with electronic elements and live instruments. Under the Baths moniker, Wiesenfeld gained recognition with the debut album Cerulean in 2010 and continued to push boundaries with projects like Geotic and collaborative efforts with artists like Daedelus. His journey through illness, musical exploration, and personal growth culminated in the introspective and sonically rich album GUT in 2025, showcasing Baths' fearless exploration of identity and emotion.
Baths is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (79%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (19,415 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to MOOG, Ableton, Akai points directly to Merchandise collaborations with fashion brands, Exclusive vinyl releases, Online music production workshops. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 26,411 · Engagements 1,356 · Rate 5.1% Posts 2,430 · Views 19,415 · Avg Likes 1,237 · Avg Comments 126 · Avg Views 19,415 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 42% 35-44: 9% 13-17: 4% |
Largest: 25-34 (43%); next: 18-24 (42%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (53%) UNITED KINGDOM (8%) CANADA (5%) JAPAN (4%) BELGIUM (4%) |
Top regions: UNITED STATES (53%), UNITED KINGDOM (8%), CANADA (5%) |
| Platform Engagement | Instagram: 267 avg likes/post · Youtube: 19,415 avg views/post | Best reach: Youtube 19,415 avg views; best engagement: Youtube 970 avg likes |
Top Brand Affinities
MOOG
Ableton
Akai
Grindr
Mixcloud
Bloodborne
SoundCloud
Persona 5
Pro Tools
Coachella
Kickstarter
Beats Electronics
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive vinyl releases
- Online music production workshops
- Collaborative playlists on streaming services
- Limited edition art prints
- Live-streamed intimate concerts
- Music production software discounts
- Fan club memberships with exclusive content
Marketing Angles
- Highlight emotional storytelling in music
- Engage fans with behind-the-scenes content
- Leverage nostalgia with throwback themes
- Promote inclusivity and personal identity exploration
- Utilize interactive social media campaigns
- Collaborate with brands in the gaming and tech space
Content Themes
- Exploration of personal struggles and growth
- Behind-the-scenes of music creation
- Fan stories and testimonials
- Live Q&A sessions about music and life
- Visual art inspired by music themes
- Playlists curated by Baths featuring favorite tracks
Partnership Brands
- Ableton
- Moog
- SoundCloud
- Grindr
- Mixcloud
- Coachella
- Kickstarter
- Bloodborne
- Final Fantasy
- Urban Outfitters
- Dr. Martens
- Adobe
- Nintendo
- Taco Bell
- Lush
- Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 60.39 |
| Ableton | Audio & Music Gear | 44.81 |
| Akai | Consumer Electronics | 29.09 |
| Grindr | Entertainment & Media | 22.51 |
| Mixcloud | Entertainment & Media | 19.40 |
| Bloodborne | Gaming & Esports (Software/Titles) | 16.56 |
| SoundCloud | Entertainment | 10.42 |
| Persona 5 | Entertainment | 10.42 |
| Pro Tools | Tools, DIY & Garden | 10.12 |
| Coachella | Apparel & Fashion | 7.81 |
| Kickstarter | E-commerce & Marketplaces | 7.41 |
| Beats Electronics | Audio & Music Gear | 6.82 |
| Spotify Music | Entertainment & Media | 6.77 |
| Pioneer | Audio & Music Gear | 6.58 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 6.35 |
| Maison Margiela | Apparel & Fashion | 6.07 |
| Oculus | Technology | 5.61 |
| Paramount Pictures | Entertainment & Media | 5.04 |
| Sega | Entertainment | 4.95 |
| Showtime | Entertainment | 4.71 |
| Nintendo | Gaming & Esports (Software/Titles) | 4.62 |
| Gundam | Toys & Games | 4.40 |
| Polaroid | Cameras & Photography | 4.33 |
| Taco Bell | Restaurants & Food Service | 4.10 |
| Fujifilm | Cameras & Photography | 4.05 |
| Kodak | Cameras & Photography | 4.04 |
| Cartoon Network | Entertainment | 4.01 |
| Tinder | Technology | 4.00 |
| Nickelodeon | Entertainment | 3.77 |
| Holden | Automotive | 3.75 |
| Fallout | Gaming & Esports (Software/Titles) | 3.74 |
| Prismacolor | Books, Stationery & Office | 3.62 |
| Urban Outfitters | Apparel & Fashion | 3.60 |
| Lollapalooza | Entertainment | 3.45 |
| Airbnb | Travel & Hospitality | 3.37 |
| Warner Bros | Entertainment | 3.14 |
| Carhartt | Apparel & Fashion | 2.99 |
| Lush | Beauty & Personal Care | 2.82 |
| Emporium | Apparel & Fashion | 2.75 |
| Dr. Martens | Apparel & Fashion | 2.75 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 2.68 |
| Pokemon | Toys & Games | 2.67 |
| Columbia Pictures | Entertainment | 2.61 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 2.60 |
| Pixar | Entertainment | 2.50 |
| Adobe | Software, Apps & SaaS | 2.22 |
| Nokia | Mobile Phones & Accessories | 2.21 |
| MTV | Entertainment | 2.21 |
| Pantone Inc | Books, Stationery & Office | 2.13 |
| Guinness | Alcoholic Beverages | 2.03 |
Official Profiles
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LoginArtist: Baths
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 06:04:03 | Governed | Prun' | Nantes, FR | 297 |
| 2025-08-21 04:46:27 | Phaedra | Graffiti Urban Radio | La Roche-sur-Yon, FR | 269 |
| 2025-08-21 03:13:09 | Eden | CBC Radio 2 Halifax | Saint John, NB, CA | 275 |
| 2025-08-21 02:40:15 | € € € €^^%%!!!!!heaven!!!!!! | WBEZ-FM | LaSalle-Peru, IL, US | 24 |
| 2025-08-21 00:55:58 | American Mythos | Radio 1 | Prague, CZ | 243 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
