Baths
Genres
electronicelectronicchillwavedanceother electronic music
Influential: 57.97%
Fanbase: 40.75%
Trending: 66.57%
Report Date: 2025-08-16
0
Total Streams
26,411
Social Media Followers
00:00:00
Hours Airplay
Scores
Score: DMDB 57.97% |
Fanbase 40.75% |
Trending 66.57% |
CAREER STAGE: MID_LEVEL
Biography
Los Angeles-based producer Will Wiesenfeld, known as Baths, blends fantasy and reality in his innovative electronic pop music. Starting with the glitchy pop of Cerulean in 2010, his sound evolved to darker, more emotional depths with releases like Obsidian in 2013 and Romaplasm in 2017. Baths continued this trend of emotional depth and experimental soundscapes on the confessional Pop Music/False B-Sides II in 2020, leading up to the raw exploration of sexuality and personal struggles on 2025's GUT.
A classically trained musician from Los Angeles, Wiesenfeld's early exposure to piano led him to experiment with electronic music genres as a teenager. Inspired by artists like Björk, he developed a unique production style blending everyday sounds with electronic elements and live instruments. Under the Baths moniker, Wiesenfeld gained recognition with the debut album Cerulean in 2010 and continued to push boundaries with projects like Geotic and collaborative efforts with artists like Daedelus. His journey through illness, musical exploration, and personal growth culminated in the introspective and sonically rich album GUT in 2025, showcasing Baths' fearless exploration of identity and emotion.
A classically trained musician from Los Angeles, Wiesenfeld's early exposure to piano led him to experiment with electronic music genres as a teenager. Inspired by artists like Björk, he developed a unique production style blending everyday sounds with electronic elements and live instruments. Under the Baths moniker, Wiesenfeld gained recognition with the debut album Cerulean in 2010 and continued to push boundaries with projects like Geotic and collaborative efforts with artists like Daedelus. His journey through illness, musical exploration, and personal growth culminated in the introspective and sonically rich album GUT in 2025, showcasing Baths' fearless exploration of identity and emotion.
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Report Date: 2025-08-16
Artist Affinity estimates how strongly an artist’s audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
ER = (likes + comments + shares) ÷ audience per post
≥ 3.0% = Very Strong
2.0–2.99% = Strong
1.0–1.99% = Moderate
< 1.0% = Low
How to read it: Higher ER means a tighter, more responsive fan connection.
Pair ER with reach (views/followers) to gauge both intensity and scale. Spikes can occur during
viral moments—use 30–90 day averages for steadier context.
Connection Strength
Artist Baths score
5.13% — Very Strong bucket.
Brand: MOOG
Brand: Ableton
Brand: Akai
Product: Merchandise collaborations with fashion brands
Product: Exclusive vinyl releases
Product: Online music production workshops
Followers:26,411
Engagements:1,356
Rate:5.1%
Posts:2,430
Views:19,415
Avg Likes:1,237
Avg Comments:126
Avg Views:19,415
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 26,411 · Engagements 1,356 · Rate 5.1% Posts 2,430 · Views 19,415 · Avg Likes 1,237 · Avg Comments 126 · Avg Views 19,415 |
Combine reach (followers / views) with ER to size both impact and responsiveness; posts show cadence, likes/comments/avg views proxy content quality. |
| Age Breakdown |
25-34: 43% 18-24: 42% 35-44: 9% 13-17: 4% |
Largest: 25-34 (43%); next: 18-24 (42%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (53%) UNITED KINGDOM (8%) CANADA (5%) JAPAN (4%) BELGIUM (4%) |
Top regions: UNITED STATES (53%), UNITED KINGDOM (8%), CANADA (5%) |
| Platform Engagement | Instagram: 267 avg likes/post · Youtube: 19,415 avg views/post | Best reach: Youtube 19,415 avg views; best engagement: Youtube 970 avg likes |
Top Brand Affinities
MOOG
Automotive
Score: 60.39
Ableton
Audio & Music Gear
Score: 44.81
Akai
Consumer Electronics
Score: 29.09
Grindr
Entertainment & Media
Score: 22.51
Mixcloud
Entertainment & Media
Score: 19.40
Bloodborne
Gaming & Esports (Software/Titles)
Score: 16.56
SoundCloud
Entertainment
Score: 10.42
Persona 5
Entertainment
Score: 10.42
Pro Tools
Tools, DIY & Garden
Score: 10.12
Coachella
Apparel & Fashion
Score: 7.81
Kickstarter
E-commerce & Marketplaces
Score: 7.41
Beats Electronics
Audio & Music Gear
Score: 6.82
Recommendations
Products & Services
- Merchandise collaborations with fashion brands
- Exclusive vinyl releases
- Online music production workshops
- Collaborative playlists on streaming services
- Limited edition art prints
- Live-streamed intimate concerts
- Music production software discounts
- Fan club memberships with exclusive content
Marketing Angles
- Highlight emotional storytelling in music
- Engage fans with behind-the-scenes content
- Leverage nostalgia with throwback themes
- Promote inclusivity and personal identity exploration
- Utilize interactive social media campaigns
- Collaborate with brands in the gaming and tech space
Content Themes
- Exploration of personal struggles and growth
- Behind-the-scenes of music creation
- Fan stories and testimonials
- Live Q&A sessions about music and life
- Visual art inspired by music themes
- Playlists curated by Baths featuring favorite tracks
Partnership Brands
- Ableton
- Moog
- SoundCloud
- Grindr
- Mixcloud
- Coachella
- Kickstarter
- Bloodborne
- Final Fantasy
- Urban Outfitters
- Dr. Martens
- Adobe
- Nintendo
- Taco Bell
- Lush
- Paramount Pictures
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
| MOOG | Automotive | 60.39 |
| Ableton | Audio & Music Gear | 44.81 |
| Akai | Consumer Electronics | 29.09 |
| Grindr | Entertainment & Media | 22.51 |
| Mixcloud | Entertainment & Media | 19.40 |
| Bloodborne | Gaming & Esports (Software/Titles) | 16.56 |
| SoundCloud | Entertainment | 10.42 |
| Persona 5 | Entertainment | 10.42 |
| Pro Tools | Tools, DIY & Garden | 10.12 |
| Coachella | Apparel & Fashion | 7.81 |
| Kickstarter | E-commerce & Marketplaces | 7.41 |
| Beats Electronics | Audio & Music Gear | 6.82 |
| Spotify Music | Entertainment & Media | 6.77 |
| Pioneer | Audio & Music Gear | 6.58 |
| Final Fantasy | Gaming & Esports (Software/Titles) | 6.35 |
| Maison Margiela | Apparel & Fashion | 6.07 |
| Oculus | Technology | 5.61 |
| Paramount Pictures | Entertainment & Media | 5.04 |
| Sega | Entertainment | 4.95 |
| Showtime | Entertainment | 4.71 |
| Nintendo | Gaming & Esports (Software/Titles) | 4.62 |
| Gundam | Toys & Games | 4.40 |
| Polaroid | Cameras & Photography | 4.33 |
| Taco Bell | Restaurants & Food Service | 4.10 |
| Fujifilm | Cameras & Photography | 4.05 |
| Kodak | Cameras & Photography | 4.04 |
| Cartoon Network | Entertainment | 4.01 |
| Tinder | Technology | 4.00 |
| Nickelodeon | Entertainment | 3.77 |
| Holden | Automotive | 3.75 |
| Fallout | Gaming & Esports (Software/Titles) | 3.74 |
| Prismacolor | Books, Stationery & Office | 3.62 |
| Urban Outfitters | Apparel & Fashion | 3.60 |
| Lollapalooza | Entertainment | 3.45 |
| Airbnb | Travel & Hospitality | 3.37 |
| Warner Bros | Entertainment | 3.14 |
| Carhartt | Apparel & Fashion | 2.99 |
| Lush | Beauty & Personal Care | 2.82 |
| Emporium | Apparel & Fashion | 2.75 |
| Dr. Martens | Apparel & Fashion | 2.75 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 2.68 |
| Pokemon | Toys & Games | 2.67 |
| Columbia Pictures | Entertainment | 2.61 |
| Pokemon Go | Gaming & Esports (Software/Titles) | 2.60 |
| Pixar | Entertainment | 2.50 |
| Adobe | Software, Apps & SaaS | 2.22 |
| Nokia | Mobile Phones & Accessories | 2.21 |
| MTV | Entertainment | 2.21 |
| Pantone Inc | Books, Stationery & Office | 2.13 |
| Guinness | Alcoholic Beverages | 2.03 |
Total Streams (2025-08-23)
Total: 0 — Est. Royalty: $0.00
| Platform | Total | Royalty ($) | % | |
|---|---|---|---|---|
| [+] |
Anghami |
0 | 0.00 | 0.00% |
| [+] |
Audiomack |
0 | 0.00 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00 | 0.00% |
| [+] |
Last.fm |
0 | 0.00 | 0.00% |
| [+] |
Pandora |
0 | 0.00 | 0.00% |
| [+] |
Spotify |
0 | 0.00 | 0.00% |
| [+] |
Tidal |
0 | 0.00 | 0.00% |
| [+] |
Yandex |
0 | 0.00 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00 | 0.00% |
Radio Spins (2025-08-23)
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No spins for today. | ||||
Popularity (2025-08-22)
| Platform | % |
|---|---|
| No data. | |
Daily Report: 2025-08-21 ? 2025-08-22
Streams: 0 ? 0 (+0.00%)
Royalties: $0.00 ? $0.00 (+0.00)
Audience Growth (followers)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Popularity Change (%)
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Streaming Audience Growth
| Platform | 2025-08-21 | 2025-08-22 | Change |
|---|
Radio Airplay Change (min)
| Song | 2025-08-21 | 2025-08-22 | Change |
|---|
Streams & Royalties
| Metric | 2025-08-21 | 2025-08-22 | Change |
|---|---|---|---|
| Streams | 0 | 0 | +0 |
| Royalties | $0.00 | $0.00 | +0.00 |