Basta

Basta — pop artist from RU.

Founded in 2013 by Russian rapper Basta, Gazgolder is a Moscow-based record label and entertainment company. The label has signed several prominent artists in…

Influence: 57.21% Fanbase: 44.66% Trending: 63.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-29

1,600,000

Social Media Followers

As of 2025-09-29

00:00:00

Hours Airplay

2025-12-27 17:37:14 UTC

Genres

poprussian pophip-hop & raprussian hip hoprussian gangster rap

Biography

Founded in 2013 by Russian rapper Basta, Gazgolder is a Moscow-based record label and entertainment company. The label has signed several prominent artists in the Russian hip-hop and rap scene, including Oxxxymiron and ST. Gazgolder has also organized successful music events and festivals, contributing to the growth of the urban music culture in Russia.

With a focus on supporting emerging talent and fostering creativity, Gazgolder has become a notable player in the Russian music industry. The label continues to expand its roster and influence, maintaining its reputation for quality music production and artist development.

Top Brand Affinities

Report Date: 2025-09-29

Basta keeps 18-24 & 25-34 audiences engaged throughout RUSSIA, UKRAINE, UNITED STATES. The composition is male-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 272,700 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with leading lifestyle names supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Basta score 1.15% — Moderate bucket.

Followers:1,600,000

Engagements:18,405

Rate:1.2%

Posts:573

Avg Likes:17,000

Avg Comments:57

Avg Views:272,700

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,600,000 · Engagements 18,405 · Rate 1.2% Posts 573 · Views 272,700 · Avg Likes 17,000 · Avg Comments 57 · Avg Views 272,700	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 10% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	RUSSIA (77%) UKRAINE (6%) UNITED STATES (4%) KAZAKHSTAN (3%) BELARUS (3%)	Top regions: RUSSIA (77%), UKRAINE (6%), UNITED STATES (4%)
Platform Engagement	Tiktok: 272,700 avg views/post	Best reach: Tiktok 272,700 avg views; best engagement: Tiktok 17,000 avg likes