Bassie
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
440,787
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 18:54:53 UTC
Genres
Scores
Biography
Bassie is a clear fit for 18-24 & 25-34 audiences with strength across SOUTH AFRICA, KENYA, ZIMBABWE. The audience is heavily male (79%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (37,352 avg views per post); Instagram builds the community layer. Affinity data highlights Standard Bank, Le coq sportif, Woolworths, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 440,787 · Engagements 15,009 · Rate 3.4% Posts 188 · Views 37,352 · Avg Likes 14,986 · Avg Comments 37 · Avg Views 37,352 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 43% 35-44: 6% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (43%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
SOUTH AFRICA (73%) KENYA (6%) ZIMBABWE (4%) UNITED STATES (3%) BRAZIL (2%) |
Top regions: SOUTH AFRICA (73%), KENYA (6%), ZIMBABWE (4%) |
| Platform Engagement | Instagram: 14,368 avg likes/post · Youtube: 37,352 avg views/post | Best reach: Youtube 37,352 avg views; best engagement: Instagram 14,368 avg likes |
Top Brand Affinities
Standard Bank
Le coq sportif
Woolworths
Palm Angels
Ted Baker
Ellesse
Pioneer
Sennheiser
Champion
Hennessy
Kappa
Jagermeister
| Brand | Category | Score |
|---|---|---|
| Standard Bank | 207.52 | |
| Le coq sportif | 35.86 | |
| Woolworths | 23.38 | |
| Palm Angels | 22.65 | |
| Ted Baker | 17.03 | |
| Ellesse | 14.60 | |
| Pioneer | 13.24 | |
| Sennheiser | 11.75 | |
| Champion | 11.72 | |
| Hennessy | 10.68 | |
| Kappa | 10.63 | |
| Jagermeister | 8.78 | |
| Moët & Chandon | 7.61 | |
| FOREX | 6.68 | |
| Lacoste | 6.37 | |
| Bacardi | 6.12 | |
| Herbalife | 5.91 | |
| The North Face | 5.45 | |
| SoundCloud | 5.39 | |
| MTV | 4.96 | |
| Garnier | 4.78 | |
| shein | 4.52 | |
| Monster Beverage | 4.34 | |
| Nivea | 3.93 | |
| Puma | 3.78 | |
| SheInside | 3.66 | |
| Colgate | 3.51 | |
| H&M | 3.43 | |
| New Balance | 3.29 | |
| Heineken | 3.27 | |
| Timberland | 3.10 | |
| Nike | 3.02 | |
| Dr. Martens | 2.70 | |
| Huawei | 2.63 | |
| Vans | 2.53 | |
| Polo Ralph Lauren | 2.48 | |
| Spotify Music | 2.44 | |
| FashionNova | 2.32 | |
| Red Bull | 2.30 | |
| Sneakerhead | 2.11 | |
| musical.ly | 2.04 | |
| Versace | 1.95 | |
| Budweiser | 1.94 | |
| Beats Electronics | 1.94 | |
| Reebok | 1.88 | |
| Sprite | 1.83 | |
| Balenciaga | 1.78 | |
| Volkswagen | 1.75 | |
| Rolex | 1.74 | |
| Zara | 1.72 |
Official Profiles
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LoginArtist: Bassie
The map shows every radio station that aired Bassie today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:11:54 | Izenzo | Gagasi FM | Durban, ZA | 258 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |