
Bassboy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
106,533
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-07 18:51:37 UTC
Genres
Biography
At the forefront of this movement is Bassboy, a seasoned DJ and producer who has shaped the scene since its inception. Known for his versatile production style encompassing melodic garage and high-energy club hits, he has garnered millions of plays on platforms like Spotify and Soundcloud and attracted global support, including from industry heavyweights like AC Slater and Drake. With a dedicated fanbase and a history of collaboration with notable artists such as Skepta, Bassboy's expertise and international appeal position him as a key player in the evolving landscape of bassline music.
Bassboy performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, CANADA. Audience composition is heavily male (79%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 135 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Akai, Amazon Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Bassboy is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 106,533 · Engagements 135 · Rate 0.1% Posts 100 · Views 0 · Avg Likes 135 · Avg Comments 17 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 44% 25-34: 42% 35-44: 7% 13-17: 6% |
Largest: 18-24 (44%); next: 25-34 (42%) |
Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
Top Countries |
UNITED STATES (54%) UNITED KINGDOM (18%) CANADA (4%) AUSTRALIA (2%) NIGERIA (2%) |
Top regions: UNITED STATES (54%), UNITED KINGDOM (18%), CANADA (4%) |
Platform Engagement | Instagram: 135 avg likes/post | best engagement: Instagram 135 avg likes |
Top Brand Affinities
Mixcloud
Akai
Amazon Music
Selfridges
Pioneer
Stone Island
Pro Tools
Ableton
SoundCloud
River Island
Jagermeister
Vauxhall
Brand | Category | Score |
---|---|---|
Mixcloud | 18.03 | |
Akai | 14.43 | |
Amazon Music | 13.18 | |
Selfridges | 12.23 | |
Pioneer | 10.63 | |
Stone Island | 9.77 | |
Pro Tools | 8.42 | |
Ableton | 8.00 | |
SoundCloud | 7.49 | |
River Island | 7.42 | |
Jagermeister | 6.95 | |
Vauxhall | 6.63 | |
boohoo | 6.50 | |
Carlsberg | 5.79 | |
Tesco | 5.14 | |
Stüssy | 4.52 | |
Moncler | 3.88 | |
Beats Electronics | 3.78 | |
Acura | 3.57 | |
Hennessy | 3.19 | |
GMC | 3.05 | |
Primark | 3.00 | |
Supreme | 2.91 | |
ESPN | 2.90 | |
Cadbury | 2.89 | |
Dodge | 2.89 | |
Gymshark | 2.88 | |
Carhartt | 2.76 | |
Sneakerhead | 2.70 | |
Spotify Music | 2.66 | |
Subaru | 2.62 | |
NBA | 2.36 | |
ASOS | 2.35 | |
Monster Beverage | 2.35 | |
Tinder | 2.31 | |
Chrysler | 2.27 | |
NFL | 2.26 | |
Topshop | 2.24 | |
Grand Theft Auto | 2.20 | |
WWE | 2.15 | |
Ford | 2.15 | |
Kodak | 2.14 | |
Nokia | 2.12 | |
Vans | 2.12 | |
UFC | 2.08 | |
Mazda | 2.08 | |
Budweiser | 2.07 | |
Rolls-Royce | 2.07 | |
Armani | 2.05 | |
Tomorrowland | 2.02 |
Official Profiles
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LoginArtist: Bassboy
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-23 02:30:09 | Luv Letters | Radio2Funky | Leicester, GB | 170 |
Popularity (2025-10-06)
Platform | % |
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No data. |