Bassboy

Bassboy

Country: GB | Gender: male

Influence: 49.38% Fanbase: 21.85% Trending: 63.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 18.03% • Very Strong

As of 2025-09-09

106,533

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-07 18:51:37 UTC

Genres

electronicelectronicbass housedanceold school basslinehouseeuropeanbasslinebirmingham grime

Biography

In 2018, Birmingham's Bassboy stands out as a leading figure in the thriving UK bassline scene, known for both his vibrant personality and respected veteran status. Despite minimal media coverage, the bassline genre, a raw offshoot of speed garage originating in northern England, has dominated the UK festival circuit this year. With artists achieving high streaming numbers, ticket sales, and club attendance, the scene has embraced non-traditional distribution methods, relying on social media virality to propel tracks to success, marking a significant shift in UK dance music culture.

At the forefront of this movement is Bassboy, a seasoned DJ and producer who has shaped the scene since its inception. Known for his versatile production style encompassing melodic garage and high-energy club hits, he has garnered millions of plays on platforms like Spotify and Soundcloud and attracted global support, including from industry heavyweights like AC Slater and Drake. With a dedicated fanbase and a history of collaboration with notable artists such as Skepta, Bassboy's expertise and international appeal position him as a key player in the evolving landscape of bassline music.

Bassboy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Bassboy performs best with fans in the 18-24 range, concentrated in UNITED STATES, UNITED KINGDOM, CANADA. Audience composition is heavily male (79%), which simplifies targeting and creative tone. The most reliable reach comes from Instagram at 135 avg likes per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Akai, Amazon Music, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Bassboy is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Bassboy score 0.13%Low bucket.
Brand: MixcloudBrand: AkaiBrand: Amazon Music
Followers:106,533
Engagements:135
Rate:0.1%
Posts:100
Views:0
Avg Likes:135
Avg Comments:17
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 106,533 · Engagements 135 · Rate 0.1%
Posts 100 · Views 0 · Avg Likes 135 · Avg Comments 17 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 44%
25-34: 42%
35-44: 7%
13-17: 6%
Largest: 18-24 (44%); next: 25-34 (42%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (54%)
UNITED KINGDOM (18%)
CANADA (4%)
AUSTRALIA (2%)
NIGERIA (2%)
Top regions: UNITED STATES (54%), UNITED KINGDOM (18%), CANADA (4%)
Platform Engagement Instagram: 135 avg likes/post best engagement: Instagram 135 avg likes

Top Brand Affinities

Mixcloud
Score: 18.03
Akai
Score: 14.43
Amazon Music
Score: 13.18
Selfridges
Score: 12.23
Pioneer
Score: 10.63
Stone Island
Score: 9.77
Pro Tools
Score: 8.42
Ableton
Score: 8.00
SoundCloud
Score: 7.49
River Island
Score: 7.42
Jagermeister
Score: 6.95
Vauxhall
Score: 6.63
Brand Category Score
Mixcloud 18.03
Akai 14.43
Amazon Music 13.18
Selfridges 12.23
Pioneer 10.63
Stone Island 9.77
Pro Tools 8.42
Ableton 8.00
SoundCloud 7.49
River Island 7.42
Jagermeister 6.95
Vauxhall 6.63
boohoo 6.50
Carlsberg 5.79
Tesco 5.14
Stüssy 4.52
Moncler 3.88
Beats Electronics 3.78
Acura 3.57
Hennessy 3.19
GMC 3.05
Primark 3.00
Supreme 2.91
ESPN 2.90
Cadbury 2.89
Dodge 2.89
Gymshark 2.88
Carhartt 2.76
Sneakerhead 2.70
Spotify Music 2.66
Subaru 2.62
NBA 2.36
ASOS 2.35
Monster Beverage 2.35
Tinder 2.31
Chrysler 2.27
NFL 2.26
Topshop 2.24
Grand Theft Auto 2.20
WWE 2.15
Ford 2.15
Kodak 2.14
Nokia 2.12
Vans 2.12
UFC 2.08
Mazda 2.08
Budweiser 2.07
Rolls-Royce 2.07
Armani 2.05
Tomorrowland 2.02

Official Profiles

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Artist: Bassboy

Date Range: 2025-10-07 → 2025-10-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

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Aired At Song Station Location Duration (s)
2025-08-23 02:30:09 Luv Letters Radio2Funky Leicester, GB 170

Popularity (2025-10-06)

Platform%
No data.

Trending Artist