Basement Jaxx
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
258,206
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:45:33 UTC
Genres
Scores
Biography
In 2019, the Jaxx showcased their versatility with projects ranging from performing at the Sydney Opera House and curating a compilation album for elrow, to collaborating with Ukrainian Yodeller Sofia Shkidchenko and composing music for a children's TV show. They continue to DJ internationally, with a popular residency at Ibiza's "Glitterbox" party.
Basement Jaxx connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, MEXICO. With a heavily male (73%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 14,550 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, Pioneer, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Basement Jaxx moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 258,206 · Engagements 1,153 · Rate 0.4% Posts 699 · Views 16,220 · Avg Likes 1,111 · Avg Comments 55 · Avg Views 16,220 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 35% 35-44: 14% 45-64: 5% |
Largest: 25-34 (42%); next: 18-24 (35%) |
| Gender Split |
Female: 27% Male: 73% Non-binary/Other: 0% |
Skews male (73%) |
| Top Countries |
UNITED STATES (20%) UNITED KINGDOM (12%) MEXICO (5%) BRAZIL (4%) AUSTRALIA (4%) |
Top regions: UNITED STATES (20%), UNITED KINGDOM (12%), MEXICO (5%) |
| Platform Engagement | Instagram: 860 avg likes/post · Tiktok: 14,550 avg views/post · Youtube: 1,670 avg views/post | Best reach: Tiktok 14,550 avg views; best engagement: Instagram 860 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
MOOG
Akai
Trancefamily
Sennheiser
ITV
Vauxhall
SoundCloud
Amazon Music
Tomorrowland
| Brand | Category | Score |
|---|---|---|
| Mixcloud | Entertainment & Media | 102.72 |
| Pioneer | Technology | 59.99 |
| Ableton | Audio & Music Gear | 37.83 |
| MOOG | Automotive | 35.38 |
| Akai | Consumer Electronics | 27.19 |
| Trancefamily | Apparel & Fashion | 19.91 |
| Sennheiser | Audio & Music Gear | 17.60 |
| ITV | Entertainment | 16.42 |
| Vauxhall | Automotive | 13.11 |
| SoundCloud | Entertainment & Media | 12.17 |
| Amazon Music | Entertainment & Media | 11.87 |
| Tomorrowland | Apparel & Fashion | 11.58 |
| Tate Modern | Entertainment & Media | 9.10 |
| Pro Tools | Tools, DIY & Garden | 8.53 |
| Selfridges | Apparel & Fashion | 8.49 |
| Beats Electronics | Audio & Music Gear | 8.38 |
| Marks & Spencer | Apparel & Fashion | 7.55 |
| Carlsberg | Beverages | 6.91 |
| Spotify Music | Entertainment & Media | 6.18 |
| Coachella | Apparel & Fashion | 5.83 |
| Alexander McQueen | Apparel & Fashion | 5.70 |
| Vivienne Westwood | Apparel & Fashion | 5.61 |
| BBC | Apparel & Fashion | 4.76 |
| MTV | Entertainment | 4.53 |
| Aperol | Alcoholic Beverages | 4.18 |
| Harrods | Luxury & Designer | 3.97 |
| iHeartRadio Music Awards | Entertainment | 3.96 |
| Emporium | Apparel & Fashion | 3.93 |
| Guinness | Alcoholic Beverages | 3.93 |
| Columbia Pictures | Entertainment | 3.72 |
| Tesco | Grocery & Pantry | 3.71 |
| Stüssy | Apparel & Fashion | 3.68 |
| Oculus | Consumer Electronics | 3.66 |
| Urban Outfitters | Apparel & Fashion | 3.54 |
| Warner Bros | Entertainment | 3.50 |
| Bacardi | Alcoholic Beverages | 3.36 |
| Baileys | Beverages | 3.31 |
| Cadbury | Food & Snacks | 3.25 |
| Dr. Martens | Apparel & Fashion | 3.18 |
| Summit Entertainment | Entertainment | 3.16 |
| Lush | Beauty & Personal Care | 3.13 |
| NBC | Entertainment & Media | 3.10 |
| Red Bull | Beverages | 3.07 |
| Lollapalooza | Entertainment | 3.03 |
| Vogue | Apparel & Fashion | 2.89 |
| ASOS | Apparel & Fashion | 2.87 |
| Showtime | Entertainment | 2.82 |
| Heineken | Alcoholic Beverages | 2.75 |
| TOM FORD | Luxury & Designer | 2.70 |
| Martini | Alcoholic Beverages | 2.69 |
Official Profiles
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LoginArtist: Basement Jaxx
The map shows every radio station that aired Basement Jaxx today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-22)
Total: 5,650,957
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,999,784 | 53.08% |
| [+] |
Last.fm |
1,758,382 | 31.12% |
| [+] |
Yandex |
873,697 | 15.46% |
| [+] |
Pandora |
15,134 | 0.27% |
| [+] |
Audiomack |
3,960 | 0.07% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 03:05:52 | Oh My Gosh | Gaydio | Manchester, GB | 231 |
| 2025-08-23 02:43:54 | Take Me Back to Your House | Star FM | Riga, LV | 217 |
| 2025-08-23 02:42:52 | Cish Cash (feat. Siouxsie Sioux) | Controradio Firenze | Firenze, IT | 248 |
| 2025-08-23 02:30:27 | Good Luck | K107 FM | Kirkcaldy, GB | 246 |
| 2025-08-23 02:02:58 | Red Alert (Jaxx radio mix) | The Wave 96.4 FM | London, GB | 134 |
| 2025-08-23 02:02:38 | Red Alert (Jaxx radio mix) | Forth 1 | Balerno, GB | 134 |
| 2025-08-23 02:02:31 | Red Alert (Jaxx radio mix) | Clyde 1 | Glasgow, GB | 133 |
| 2025-08-23 02:02:29 | Red Alert (Jaxx radio mix) | Tay FM | Dundee, GB | 136 |
| 2025-08-23 02:02:27 | Red Alert (Jaxx radio mix) | Hits Radio Staffordshire and Cheshire | Stoke-on-Trent, GB | 132 |
| 2025-08-23 02:02:21 | Red Alert (Jaxx radio mix) | Northsound 1 | Aberdeen, GB | 139 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |