Barry Manilow Brand Affinity ranks highest Live Nation at 22.04% . Very Strong. Score DMDB 63.63% | Fanbase 53.93%

Barry Manilow — pop artist from US.

Barry Manilow, born Barry Alan Pincus on June 17, 1943, in Brooklyn, rose to fame in the 1970s with a series of hits that blended sentimental lyrics with…

Barry Manilow

Recognizable

Country: US | Gender: male | Artist ID: 11e81bce-a781-2934-a37f-a0369fe50396

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Genres

poppopadult standardsbubblegum popr&b, funk & soulquiet stormdiscorocksoft rockmellow goldyacht rock

Influential: 63.63% Fanbase: 53.93% Trending: 68.48%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 22.04% • Very Strong

As of 2025-09-09

686,341

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 63.63% | Fanbase 53.93% | Trending 68.48% | CAREER STAGE: MAINSTREAM

Biography

Barry Manilow, born Barry Alan Pincus on June 17, 1943, in Brooklyn, rose to fame in the 1970s with a series of hits that blended sentimental lyrics with polished production. Beginning his career as a musical director for Bette Midler, Manilow's success spanned decades, with notable albums like Even Now and This Is My Town: Songs of New York. In 2023, his musical Harmony premiered on Broadway, inspired by the story of the Comedian Harmonists.

Growing up in Brooklyn, Manilow honed his musical talents early on and eventually signed with Arista Records, achieving chart-topping success with hits like "Mandy" and "Copacabana." Over the years, he explored different musical genres, from swing to Broadway show tunes, and continued to release albums that showcased his versatility as a performer. Manilow's enduring popularity was further highlighted by his Grammy-nominated album Night Songs and subsequent releases like My Dream Duets and Night Songs II.

Report Date: 2025-09-09

Barry Manilow performs best with fans in the 45-64 range, concentrated in UNITED STATES, PHILIPPINES, BRAZIL. Audience composition is heavily male (58%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 40,650 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Dancing with the Stars, HBO Max, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Barry Manilow is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Barry Manilow score 0.42% — Low bucket.

Brand: Live NationBrand: Dancing with the StarsBrand: HBO Max

Followers:686,341

Engagements:2,890

Rate:0.4%

Posts:1,448

Avg Likes:2,680

Avg Comments:197

Avg Views:47,066

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 686,341 · Engagements 2,890 · Rate 0.4% Posts 1,448 · Views 47,066 · Avg Likes 2,680 · Avg Comments 197 · Avg Views 47,066	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 30% 25-34: 25% 35-44: 22% 18-24: 21%	Largest: 45-64 (30%); next: 25-34 (25%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (28%) PHILIPPINES (12%) BRAZIL (11%) NIGERIA (7%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (28%), PHILIPPINES (12%), BRAZIL (11%)
Platform Engagement	Instagram: 1,655 avg likes/post · Tiktok: 40,650 avg views/post · Youtube: 6,416 avg views/post	Best reach: Tiktok 40,650 avg views; best engagement: Instagram 1,655 avg likes

Top Brand Affinities

Live Nation

Score: 22.04

Dancing with the Stars

Score: 15.69

HBO Max

Score: 14.60

Schwartz's

Score: 8.67

FOX

Score: 8.08

Amazon Music

Score: 7.91

NBC

Score: 7.49

Delta

Score: 7.12

CNN

Score: 6.91

Paramount Pictures

Score: 5.97

Columbia Pictures

Score: 5.86

Walgreens

Score: 5.81

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Top Brand Affinities

Brand	Category	Score
Live Nation		22.04
Dancing with the Stars		15.69
HBO Max		14.60
Schwartz's		8.67
FOX		8.08
Amazon Music		7.91
NBC		7.49
Delta		7.12
CNN		6.91
Paramount Pictures		5.97
Columbia Pictures		5.86
Walgreens		5.81
iHeartRadio Music Awards		5.38
Publix		5.22
The Home Depot		5.04
Macy's		4.98
MTV		4.83
Kroger		4.65
Verizon		4.54
ALDI		4.40
Dunkin' Donuts		4.23
Margaritaville		4.14
NORDSTROM		3.90
Costco		3.77
Busch		3.60
Taco Bell		3.54
Pixar		3.50
Holden		3.49
Pfizer		3.47
PetSmart		3.46
Heinz		3.45
Bellagio		3.42
ABC		3.41
NHL		3.41
Nickelodeon		3.39
Summit Entertainment		3.37
ESPN		3.37
Snoopy And The Peanuts Gang		3.17
Martini		3.13
Walmart		3.12
Harrods		3.11
Target		3.03
BBC		2.92
CBS		2.82
Universal		2.75
AMC		2.66
The Olympic Games		2.63
Aperol		2.61
Warner Bros		2.58
Tiffany		2.56