Barry Jhay
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
951,149
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 20:01:53 UTC
Genres
Scores
Biography
Drawing inspiration from his musical heritage, Barry Jhay's soulful approach to music aims to connect with listeners on a profound level, distinguishing his work in the industry for its quality and profound storytelling. While his lineage may have instilled a passion for music and lyrical prowess, Barry sets himself apart with his unique artistic vision and dedication to creating meaningful word paintings that resonate with audiences on a personal level.
Barry Jhay keeps 25-34 & 18-24 audiences engaged throughout NIGERIA, FRANCE, UNITED STATES. The composition is heavily male (78%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 142,500 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Airtel, A.P.C., Hennessy supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 951,149 · Engagements 24,965 · Rate 2.6% Posts 123 · Views 221,179 · Avg Likes 24,141 · Avg Comments 471 · Avg Views 221,179 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 48% 18-24: 42% 35-44: 5% 13-17: 3% |
Largest: 25-34 (48%); next: 18-24 (42%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
NIGERIA (38%) FRANCE (13%) UNITED STATES (13%) UNITED KINGDOM (6%) ITALY (4%) |
Top regions: NIGERIA (38%), FRANCE (13%), UNITED STATES (13%) |
| Platform Engagement | Instagram: 15,072 avg likes/post · Tiktok: 142,500 avg views/post · Youtube: 78,679 avg views/post | Best reach: Tiktok 142,500 avg views; best engagement: Instagram 15,072 avg likes |
Top Brand Affinities
Airtel
A.P.C.
Hennessy
CNN
FOREX
FashionNova
Hublot
boohoo
MTV
Balenciaga
Monster Beverage
Christian Louboutin
| Brand | Category | Score |
|---|---|---|
| Airtel | Telecom & Internet Services | 26.77 |
| A.P.C. | Apparel & Fashion | 11.25 |
| Hennessy | Alcoholic Beverages | 9.79 |
| CNN | Entertainment & Media | 8.01 |
| FOREX | Finance, Banking & Insurance | 6.53 |
| FashionNova | Apparel & Fashion | 5.62 |
| Hublot | Jewelry & Watches | 5.33 |
| boohoo | Apparel & Fashion | 5.07 |
| MTV | Entertainment | 5.07 |
| Balenciaga | Apparel & Fashion | 4.93 |
| Monster Beverage | Beverages | 4.52 |
| Christian Louboutin | Apparel & Fashion | 4.26 |
| Fendi | Luxury & Designer | 4.25 |
| SoundCloud | Entertainment | 3.52 |
| musical.ly | Entertainment & Media | 3.43 |
| BBC | Apparel & Fashion | 3.33 |
| Versace | Apparel & Fashion | 3.30 |
| Comedy Central | Entertainment & Media | 3.14 |
| Beats Electronics | Audio & Music Gear | 3.09 |
| Gucci | Luxury & Designer | 2.87 |
| Pepsi | Beverages | 2.76 |
| GIVENCHY | Apparel & Fashion | 2.30 |
| Fenty beauty | Beauty & Personal Care | 2.10 |
| Kodak | Cameras & Photography | 2.05 |
| Rolex | Jewelry & Watches | 1.95 |
| Lexus | Automotive | 1.93 |
| Spotify Music | Entertainment & Media | 1.91 |
| Bentley | Automotive | 1.87 |
| Burberry | Apparel & Fashion | 1.82 |
| Louis Vuitton | Luxury & Designer | 1.72 |
| H&M | Apparel & Fashion | 1.69 |
| Paypal | Finance, Banking & Insurance | 1.60 |
| Coca-Cola | Beverages | 1.47 |
| Vogue | Apparel & Fashion | 1.39 |
| Christian Dior | Luxury & Designer | 1.23 |
| Cartier | Jewelry & Watches | 1.20 |
| Mercedes-Benz | Automotive | 1.19 |
| SheInside | Apparel & Fashion | 1.19 |
| Los Angeles Lakers | Sports & Outdoors | 1.16 |
| NBA | Sports & Outdoors | 1.14 |
| Supreme | Apparel & Fashion | 1.12 |
| Nike | Consumer Electronics | 1.10 |
| Adobe | Software, Apps & SaaS | 1.05 |
| Tesla Motors | Automotive | 1.01 |
| Guinness | Alcoholic Beverages | 0.98 |
| Prada | Apparel & Fashion | 0.97 |
| Reebok | Apparel & Fashion | 0.97 |
| Apple | Consumer Electronics | 0.85 |
| NFL | Sports & Outdoors | 0.85 |
| Lamborghini | Automotive | 0.84 |
Official Profiles
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LoginArtist: Barry Jhay
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:44:57 | Eskelebebe | UFM (Ultima Radio) | Lagos, NG | 130 |
| 2025-08-23 00:29:24 | See Me See God (SMSG) | Wazobia FM | Lagos, NG | 243 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |