Barry Gibb
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
170,158
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2026-01-01 02:58:15 UTC
Genres
Biography
Born in 1946 on the Isle of Man, Barry Gibb and his brothers Maurice and Robin formed the Bee Gees after relocating to Australia in the late '50s. Their early success led to international stardom, marked by hits like "New York Mining Disaster 1941" and "How Do You Mend a Broken Heart?" Despite setbacks and personal tragedies, including the loss of his brothers Maurice and Robin, Gibb continued to create music, releasing solo albums like Now Voyager and engaging in collaborative projects such as the acclaimed Greenfields: The Gibb Brothers' Songbook, Vol. 1 in 2021.
Barry Gibb maintains consistent pull among 45-64 & 35-44 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The audience leans male-leaning (53%), so brand cues around style and status perform well. The clearest reach is on Youtube with 10,941 avg views per post; Instagram functions as the community touchpoint. Affinity with Amazon Music, NBC, Columbia Pictures makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 170,158 · Engagements 13,730 · Rate 8.1% Posts 159 · Views 10,941 · Avg Likes 13,694 · Avg Comments 466 · Avg Views 10,941 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 40% 35-44: 22% 25-34: 21% 18-24: 15% |
Largest: 45-64 (40%); next: 35-44 (22%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (35%) BRAZIL (15%) UNITED KINGDOM (6%) MEXICO (6%) NETHERLANDS (4%) |
Top regions: UNITED STATES (35%), BRAZIL (15%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 13,511 avg likes/post · Youtube: 10,941 avg views/post | Best reach: Youtube 10,941 avg views; best engagement: Instagram 13,511 avg likes |
Top Brand Affinities
Amazon Music
NBC
Columbia Pictures
iHeartRadio Music Awards
MTV
CNN
Kmart
Warner Bros
Paramount Pictures
ABC
Spotify Music
BBC
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 9.06 | |
| NBC | 5.98 | |
| Columbia Pictures | 5.64 | |
| iHeartRadio Music Awards | 5.38 | |
| MTV | 5.35 | |
| CNN | 4.57 | |
| Kmart | 4.39 | |
| Warner Bros | 3.46 | |
| Paramount Pictures | 3.24 | |
| ABC | 3.18 | |
| Spotify Music | 2.99 | |
| BBC | 2.86 | |
| TOM FORD | 2.68 | |
| Nickelodeon | 2.67 | |
| Pixar | 2.53 | |
| AMC | 2.49 | |
| Cadillac | 2.44 | |
| Lollapalooza | 2.39 | |
| Dolce & Gabbana | 2.36 | |
| WWE | 2.32 | |
| NFL | 2.28 | |
| Star Wars | 2.27 | |
| Boeing | 2.26 | |
| Universal | 2.21 | |
| Snoopy And The Peanuts Gang | 2.15 | |
| Versace | 2.09 | |
| Aperol | 2.09 | |
| Guinness | 1.92 | |
| Cafecito | 1.90 | |
| Bentley | 1.85 | |
| Polo Ralph Lauren | 1.85 | |
| LEGOLAND | 1.85 | |
| Transformers | 1.84 | |
| Sunnies Studios | 1.81 | |
| Fiat | 1.81 | |
| Lego | 1.81 | |
| Budweiser | 1.81 | |
| McLaren | 1.77 | |
| Marvel Entertainment | 1.73 | |
| CBS | 1.72 | |
| Calvin Klein | 1.70 | |
| Heineken | 1.66 | |
| Airbnb | 1.65 | |
| Pepsi | 1.63 | |
| Costco | 1.60 | |
| HBO | 1.59 | |
| Jaguar | 1.58 | |
| McDonald's | 1.56 | |
| NBA | 1.56 | |
| Pandora | 1.56 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-11 04:00 UTC | Barry Gibb | Historic BAL Theatre | San Leandro, United States |















