Barasuara
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
263,156
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:02:17 UTC
Genres
Scores
Biography
Amidst the pandemic, Barasuara continued to thrive, releasing the single “Bangkit Dan Berlari” in 2021 and winning an AMI Award. Their third album, "Jalaran Sadrah", arrived in 2024 to critical acclaim, featuring a broader musical palette and darker lyrical themes. Lead single “Fatalis” also earned the band another AMI Award in 2023, solidifying Barasuara's enduring impact on the Indonesian music scene after over a decade of success.
Barasuara engages 18-24 & 25-34 audiences with repeatable results in INDONESIA, MALAYSIA, UNITED STATES. The fan base skews heavily male (67%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (78,328 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Oppo, InstaMeet, Garuda Indonesia, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 263,156 · Engagements 5,923 · Rate 2.3% Posts 642 · Views 78,328 · Avg Likes 5,791 · Avg Comments 189 · Avg Views 78,328 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 32% 13-17: 10% 35-44: 2% |
Largest: 18-24 (56%); next: 25-34 (32%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
INDONESIA (95%) MALAYSIA (2%) UNITED STATES (1%) JAPAN (0%) UNITED KINGDOM (0%) |
Top regions: INDONESIA (95%), MALAYSIA (2%), UNITED STATES (1%) |
| Platform Engagement | Instagram: 4,793 avg likes/post · Youtube: 78,328 avg views/post | Best reach: Youtube 78,328 avg views; best engagement: Instagram 4,793 avg likes |
Top Brand Affinities
Oppo
InstaMeet
Garuda Indonesia
Fujifilm
Gundam
Hot Wheels
Unsplash
Yakult
Daihatsu
Dota 2
Bajaj
Xiaomi
| Brand | Category | Score |
|---|---|---|
| Oppo | Mobile Phones & Accessories | 26.90 |
| InstaMeet | Technology | 24.89 |
| Garuda Indonesia | Travel & Hospitality | 24.76 |
| Fujifilm | Cameras & Photography | 8.23 |
| Gundam | Toys & Games | 7.06 |
| Hot Wheels | Toys & Games | 6.63 |
| Unsplash | Entertainment | 6.53 |
| Yakult | Beverages | 6.23 |
| Daihatsu | Automotive | 5.75 |
| Dota 2 | Gaming & Esports (Software/Titles) | 5.37 |
| Bajaj | Automotive | 5.33 |
| Xiaomi | Consumer Electronics | 4.53 |
| UNIQLO | Apparel & Fashion | 4.49 |
| Bandai Namco | Entertainment | 4.42 |
| Snapseed | Software, Apps & SaaS | 4.40 |
| ASUS | Computers & Gaming Hardware | 4.36 |
| Converse | Footwear | 4.07 |
| A Game of Tones | Entertainment | 3.77 |
| Coffeegram | Food & Snacks | 3.50 |
| Kodak | Cameras & Photography | 3.29 |
| Vans | Footwear | 3.24 |
| G-shock | Kitchen & Dining | 3.10 |
| Adobe | Software, Apps & SaaS | 3.04 |
| Leica | Cameras & Photography | 2.99 |
| Yamaha | Consumer Electronics | 2.86 |
| Stüssy | Apparel & Fashion | 2.65 |
| Preloved | Apparel & Fashion | 2.43 |
| Dr. Martens | Apparel & Fashion | 2.40 |
| Petronas | Automotive | 2.33 |
| Nokia | Mobile Phones & Accessories | 2.31 |
| Spotify Music | Entertainment & Media | 2.31 |
| Sony | Consumer Electronics | 2.20 |
| New Balance | Footwear | 2.15 |
| SoundCloud | Entertainment & Media | 2.01 |
| Honda | Automotive | 2.00 |
| Nikon | Cameras & Photography | 1.98 |
| National Geographic | Entertainment & Media | 1.87 |
| Volvo | Automotive | 1.84 |
| Suzuki | Automotive | 1.77 |
| Canon | Cameras & Photography | 1.74 |
| Universal | Entertainment | 1.70 |
| GoPro | Cameras & Photography | 1.57 |
| musical.ly | Entertainment | 1.31 |
| H&M | Apparel & Fashion | 1.29 |
| Samsung Group | Consumer Electronics | 1.23 |
| Technology | 1.22 | |
| Mitsubishi Motors | Automotive | 1.21 |
| Levi's | Apparel & Fashion | 1.18 |
| Supreme | Apparel & Fashion | 1.12 |
| Lego | Toys & Games | 1.12 |
Official Profiles
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LoginArtist: Barasuara
The map shows every radio station that aired Barasuara today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-28)
Total: 5,146,172
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
5,124,392 | 99.58% |
| [+] |
Last.fm |
21,780 | 0.42% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:55:56 | Terbuang Dalam Waktu | RRI Pro 2 105.1 FM | Jakarta, ID | 273 |
| 2025-08-23 02:37:30 | Terbuang Dalam Waktu | Phoenix Radio 91 FM | Bali, ID | 251 |
| 2025-08-23 02:04:53 | Terbuang Dalam Waktu | Oz Radio 103.1 FM | Bandung, ID | 274 |
| 2025-08-23 02:02:58 | Terbuang Dalam Waktu | Most FM 99 | Medan, ID | 275 |
| 2025-08-23 01:59:46 | Terbuang Dalam Waktu | Oz Radio 103.1 FM | Bandung, ID | 113 |
| 2025-08-23 01:37:16 | Terbuang Dalam Waktu | Phoenix Radio 91 FM | Bali, ID | 246 |
| 2025-08-23 01:00:49 | Terbuang Dalam Waktu | 105 KISS FM | Medan, ID | 273 |
| 2025-08-23 00:57:44 | Terbuang Dalam Waktu | Oz Radio 103.1 FM | Bandung, ID | 274 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |