Banky W
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
5,459,749
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:37:58 UTC
Genres
Biography
Banky W is already in the conversation with 25-34 & 18-24 audiences in NIGERIA, UNITED STATES, KENYA. The audience is female-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (8,031 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Airtel, A.P.C., River Island points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 5,459,749 · Engagements 15,413 · Rate 0.3% Posts 343 · Views 8,031 · Avg Likes 15,379 · Avg Comments 281 · Avg Views 8,031 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 47% 18-24: 41% 35-44: 7% 13-17: 3% |
Largest: 25-34 (47%); next: 18-24 (41%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
NIGERIA (23%) UNITED STATES (21%) KENYA (9%) UNITED KINGDOM (7%) FRANCE (4%) |
Top regions: NIGERIA (23%), UNITED STATES (21%), KENYA (9%) |
| Platform Engagement | Instagram: 15,004 avg likes/post · Youtube: 8,031 avg views/post | Best reach: Youtube 8,031 avg views; best engagement: Instagram 15,004 avg likes |
Top Brand Affinities
Airtel
A.P.C.
River Island
boohoo
Alibaba
CNN
MISSGUIDED
ASOS
FashionNova
Paramount Pictures
MTV
Hennessy
| Brand | Category | Score |
|---|---|---|
| Airtel | 18.96 | |
| A.P.C. | 10.55 | |
| River Island | 8.69 | |
| boohoo | 8.46 | |
| Alibaba | 6.70 | |
| CNN | 6.26 | |
| MISSGUIDED | 5.85 | |
| ASOS | 5.49 | |
| FashionNova | 3.57 | |
| Paramount Pictures | 3.34 | |
| MTV | 3.21 | |
| Hennessy | 3.12 | |
| Fendi | 2.82 | |
| Forever 21 | 2.81 | |
| FOREX | 2.76 | |
| Primark | 2.62 | |
| Bugatti | 2.33 | |
| Fenty beauty | 2.15 | |
| Christian Louboutin | 2.13 | |
| Lexus | 2.11 | |
| BBC | 2.03 | |
| Oriflame | 2.01 | |
| Michael Kors | 1.85 | |
| Maybelline | 1.78 | |
| Gucci | 1.75 | |
| Versace | 1.66 | |
| Rolex | 1.58 | |
| Balenciaga | 1.57 | |
| Huda Beauty | 1.49 | |
| Microsoft | 1.42 | |
| H&M | 1.40 | |
| FIFA | 1.35 | |
| Calvin Klein | 1.30 | |
| SoundCloud | 1.27 | |
| Beats Electronics | 1.21 | |
| shein | 1.21 | |
| Christian Dior | 1.20 | |
| Pepsi | 1.15 | |
| Guinness | 1.07 | |
| Louis Vuitton | 1.05 | |
| Bentley | 1.04 | |
| SheInside | 1.03 | |
| Burberry | 0.98 | |
| NYX Cosmetics | 0.96 | |
| Vogue | 0.96 | |
| Yves Saint Laurent | 0.92 | |
| MAC Cosmetics | 0.89 | |
| NBA | 0.85 | |
| Zara | 0.84 | |
| Toyota | 0.82 |
Official Profiles
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LoginArtist: Banky W
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
