BANKS Brand Affinity ranks highest Nasty Gal at 13.99% . Very Strong. Score DMDB 66.75% | Fanbase 63.88%

BANKS — pop artist from US.

Singer-songwriter Jillian Banks, hailing from Tarzana, California, began her music career as a teenager after receiving a keyboard from a friend. In 2013, she…

BANKS

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc9-c6a9-0c46-bf93-a0369fe50396

Find Artist

Genres

poppopindie poptimismart popmainstream popr&b, funk & soulvapor soulalternative r&balternativealternativehip-hop & raphip-hop/rapelectronicelectropop

Influential: 66.75% Fanbase: 63.88% Trending: 68.18%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Nasty Gal • 13.99% • Very Strong

As of 2025-09-09

1,059,971

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.75% | Fanbase 63.88% | Trending 68.18% | CAREER STAGE: MAINSTREAM

Biography

Singer-songwriter Jillian Banks, hailing from Tarzana, California, began her music career as a teenager after receiving a keyboard from a friend. In 2013, she gained recognition with the release of "Before I Ever Met You," showcasing her moody alternative pop sound influenced by artists like Fiona Apple and Massive Attack. Banks quickly garnered attention with singles like "Warm Water" and "Fall Over," leading to the release of her debut EP, London, while opening for the Weeknd on tour.

Her debut album, Goddess, released in 2014, featured collaborations with producers Justin Parker and Shlohmo, achieving commercial success by debuting at number 12 on the Billboard 200 chart. Banks continued her musical journey with the release of her sophomore album, The Altar, in 2016, which included hits like "Fuck with Myself," "Gemini Feed," and "Mind Games." The album peaked at number 17 on the Billboard 200, solidifying Banks' presence in the music industry.

Report Date: 2025-09-09

BANKS is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily female (63%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (19,400 avg views per post); Instagram builds the community layer. Affinity data highlights Nasty Gal, Jean Paul Gaultier, All Saints, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BANKS score 15.22% — Very Strong bucket.

Brand: Nasty GalBrand: Jean Paul GaultierBrand: All Saints

Followers:1,059,971

Engagements:161,364

Rate:15.2%

Posts:405

Avg Likes:161,221

Avg Comments:348

Avg Views:25,128

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,059,971 · Engagements 161,364 · Rate 15.2% Posts 405 · Views 25,128 · Avg Likes 161,221 · Avg Comments 348 · Avg Views 25,128	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 31% 35-44: 6% 13-17: 5%	Largest: 18-24 (57%); next: 25-34 (31%)
Gender Split	Female: 63% Male: 37% Non-binary/Other: 0%	Skews female (63%)
Top Countries	UNITED STATES (33%) BRAZIL (12%) CANADA (5%) UNITED KINGDOM (5%) GERMANY (3%)	Top regions: UNITED STATES (33%), BRAZIL (12%), CANADA (5%)
Platform Engagement	Instagram: 159,588 avg likes/post · Tiktok: 19,400 avg views/post · Youtube: 5,728 avg views/post	Best reach: Tiktok 19,400 avg views; best engagement: Instagram 159,588 avg likes

Top Brand Affinities

Nasty Gal

Score: 13.99

Jean Paul Gaultier

Score: 13.96

All Saints

Score: 12.43

JACQUEMUS

Score: 11.00

Acne Studios

Score: 10.88

Glossier

Score: 9.41

Maison Margiela

Score: 8.21

Vivienne Westwood

Score: 8.02

Coachella

Score: 8.02

Lollapalooza

Score: 7.06

Urban Outfitters

Score: 6.39

Ableton

Score: 6.24

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Top Brand Affinities

Brand	Category	Score
Nasty Gal		13.99
Jean Paul Gaultier		13.96
All Saints		12.43
JACQUEMUS		11.00
Acne Studios		10.88
Glossier		9.41
Maison Margiela		8.21
Vivienne Westwood		8.02
Coachella		8.02
Lollapalooza		7.06
Urban Outfitters		6.39
Ableton		6.24
ASOS		6.11
Steve Madden		5.91
MISSGUIDED		5.70
Dr. Martens		5.35
Free People		5.21
Alexander McQueen		5.13
Coach		5.06
boohoo		4.87
NORDSTROM		4.76
Fenty beauty		4.68
Showtime		4.68
Anthropologie		4.60
iHeartRadio Music Awards		4.49
Verizon		4.31
Miu Miu		4.29
American Eagle		4.16
MTV		4.08
Topshop		4.05
BALMAIN		3.88
Summit Entertainment		3.84
Abercrombie & Fitch		3.58
Oculus		3.53
Polaroid		3.52
Sunnies Studios		3.51
SoundCloud		3.48
Marc Jacobs		3.34
Vogue		3.27
Forever 21		3.12
Spotify Music		3.08
Moschino		3.07
Leica		3.06
Urban Decay Cosmetics		3.04
Carhartt		3.03
Paramount Pictures		2.99
Nickelodeon		2.97
Lush		2.94
Pull&Bear		2.93
Bershka		2.87