
Banda MS de Sergio Lizárraga
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
13,202,530
Social Media Followers
00:00:00
Hours Airplay
Biography
Preceding the album is the track "¿Cuáles Fronteras?," a collaboration with rapper Ice Cube that blends genres to promote cultural unity. Formed in 2003 in Mazatlán, Sinaloa, Banda MS de Sergio Lizárraga has become known for their unique and lively musical style, earning the title of "the most successful band" over their 15-year career. With a youthful and talented lineup of 18 musicians, the band continues to evolve and grow as they mark two decades of musical success.
Banda MS de Sergio Lizárraga engages 18-24 & 25-34 audiences with repeatable results in MEXICO, UNITED STATES, HONDURAS. The fan base skews heavily male (56%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (360,400 avg views per post), while Tiktok keeps conversation loops active. Affinity patterns cluster around Avaya, Univision, Benihana, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 13,202,530 · Engagements 33,406 · Rate 0.3% Posts 5,787 · Views 378,911 · Avg Likes 28,304 · Avg Comments 265 · Avg Views 378,911 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
18-24: 53% 25-34: 31% 35-44: 7% 13-17: 6% |
Largest: 18-24 (53%); next: 25-34 (31%) |
Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
Top Countries |
MEXICO (55%) UNITED STATES (17%) HONDURAS (3%) COLOMBIA (3%) EL SALVADOR (3%) |
Top regions: MEXICO (55%), UNITED STATES (17%), HONDURAS (3%) |
Platform Engagement | Instagram: 8,760 avg likes/post · Tiktok: 360,400 avg views/post · Youtube: 18,511 avg views/post | Best reach: Tiktok 360,400 avg views; best engagement: Tiktok 19,100 avg likes |
Top Brand Affinities
Avaya
Univision
Benihana
Suavecito
Cafecito
Acura
LEGOLAND
Verizon
Colgate
NORDSTROM
Clinique
Herbalife
Brand | Category | Score |
---|---|---|
Avaya | 54.64 | |
Univision | 52.64 | |
Benihana | 10.52 | |
Suavecito | 7.29 | |
Cafecito | 5.47 | |
Acura | 5.00 | |
LEGOLAND | 4.67 | |
Verizon | 4.62 | |
Colgate | 4.34 | |
NORDSTROM | 4.05 | |
Clinique | 3.86 | |
Herbalife | 3.77 | |
Iberostar Hotels & Resorts | 3.64 | |
American Eagle | 3.41 | |
shein | 2.98 | |
Kylie Cosmetics | 2.94 | |
Paramount Pictures | 2.77 | |
Uber | 2.71 | |
Dodge | 2.71 | |
Bellagio | 2.67 | |
Pull&Bear | 2.65 | |
Anastasia Beverly Hills | 2.59 | |
SheInside | 2.53 | |
Marc Jacobs | 2.51 | |
Jeep | 2.42 | |
Microsoft | 2.29 | |
Too Faced Cosmetics | 2.16 | |
FashionNova | 2.12 | |
Walmart | 2.07 | |
Target | 2.07 | |
Cadillac | 2.06 | |
Los Angeles Lakers | 2.06 | |
Spotify Music | 2.01 | |
Forever 21 | 1.98 | |
Victoria's Secret | 1.98 | |
NFL | 1.96 | |
Versace | 1.84 | |
Hollister Co | 1.80 | |
Chevrolet | 1.77 | |
Huda Beauty | 1.77 | |
Make Up For Ever | 1.77 | |
Jaguar | 1.75 | |
Budweiser | 1.65 | |
Pixar | 1.60 | |
Coachella | 1.58 | |
NYX Cosmetics | 1.54 | |
Costco | 1.47 | |
MAC Cosmetics | 1.36 | |
Maybelline | 1.34 | |
Heineken | 1.29 |
Official Profiles
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LoginArtist: Banda MS de Sergio Lizárraga
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-09)
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Popularity (2025-09-08)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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