BamBam, a member of GOT7 since their debut in January 2014, quickly gained popularity with hit tracks like 'Stop stop It', 'Just Right', 'If You Do', 'Hard Carry', and 'Never Ever', solidifying their status as a global idol group. With his involvement in writing lyrics and songs, BamBam released his first solo albums, [riBBon] and [B], in 2021, showcasing his growth as an artist and establishing his unique musical identity.

His success extended beyond music, as BamBam's striking appearance led to collaborations with renowned brands like VOGUE, DAZED, and Yves Saint Laurent Beauty. Winning awards such as 'Best Artist' and 'Asian Celebrity' at the 6th Asia Artist Awards in 2021, BamBam continued to build his brand. With the release of his first full album, [Sour & Sweet], and embarking on his solo world tour, starting in Seoul in fall 2023, BamBam further demonstrates his boundless potential as a multifaceted artist.