Balmorhea

Balmorhea — pop artist from US.

Balmorhea, the duo of Rob Lowe and Michael A. Muller, challenges genre boundaries with their diverse musical catalog, attracting a global audience captivated…

Influence: 57.35% Fanbase: 37.95% Trending: 67.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 50.42% • Very Strong

As of 2025-09-09

81,409

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-10-08 03:58:33 UTC

Genres

popbow poprockpost-rockalternativealternativeclassical, ensemble & operaneoclassical darkwaveclassical crossoverelectroniccompositional ambientothersmelancholia

Biography

Balmorhea, the duo of Rob Lowe and Michael A. Muller, challenges genre boundaries with their diverse musical catalog, attracting a global audience captivated by their evocative soundscapes that blend tranquility and unease. Their music serves as a poignant accompaniment to life's various moments, drawing inspiration from expansive landscapes and serene rural settings. Returning to their Texan origins, Lowe and Muller have revisited their musical roots in secluded Texas locales, collaborating as a duo and embarking on a new chapter with the prestigious Deutsche Grammophon label.

Top Brand Affinities

Report Date: 2025-09-09

Balmorhea converts attention from 18-24 & 25-34 audiences across TüRKIYE, UNITED STATES, BRAZIL. Audience shape is heavily male (67%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 709 avg views per post, with supportive conversation on Instagram. Shared audience with MOOG, Ampeg, Ableton underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Balmorhea score 0.39% — Low bucket.

Brand: MOOGBrand: AmpegBrand: Ableton

Followers:81,409

Engagements:314

Rate:0.4%

Posts:767

Avg Likes:314

Avg Comments:6

Avg Views:709

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 81,409 · Engagements 314 · Rate 0.4% Posts 767 · Views 709 · Avg Likes 314 · Avg Comments 6 · Avg Views 709	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 35-44: 9% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	TüRKIYE (32%) UNITED STATES (16%) BRAZIL (5%) INDIA (5%) AZERBAIJAN (4%)	Top regions: TüRKIYE (32%), UNITED STATES (16%), BRAZIL (5%)
Platform Engagement	Instagram: 272 avg likes/post · Youtube: 709 avg views/post	Best reach: Youtube 709 avg views; best engagement: Instagram 272 avg likes

Top Brand Affinities

MOOG

Score: 50.42

Ampeg

Score: 28.36

Ableton

Score: 19.91

Mixcloud

Score: 17.95

Akg

Score: 14.55

Hasselblad

Score: 14.47

Akai

Score: 13.77

Sennheiser

Score: 11.10

Pro Tools

Score: 9.72

Kickstarter

Score: 9.59

Atmos

Score: 8.83

Tate Modern

Score: 8.15

Brand	Category	Score
MOOG		50.42
Ampeg		28.36
Ableton		19.91
Mixcloud		17.95
Akg		14.55
Hasselblad		14.47
Akai		13.77
Sennheiser		11.10
Pro Tools		9.72
Kickstarter		9.59
Atmos		8.83
Tate Modern		8.15
Amazon Music		8.10
Kodak		7.79
Paramount Pictures		7.26
Spotify Music		7.19
Leica		7.08
Fujifilm		5.51
Pacific Northwest Wonderland		5.04
SoundCloud		4.51
Oculus		4.30
Coors		4.21
Airbnb		3.82
Polaroid		3.74
Summit Entertainment		3.61
Pantone Inc		3.29
Besiktas		3.10
A Game of Tones		2.94
Warner Bros		2.94
Showtime		2.91
Beats Electronics		2.73
Urban Outfitters		2.58
Adobe		2.49
Pixar		2.48
Emporium		2.44
Coachella		2.28
National Geographic		2.27
Carhartt		2.25
BBC		2.23
Target		2.20
Dr. Martens		2.17
Philips		2.15
Cadillac		2.05
Sony		1.88
Tinder		1.88
WWE		1.85
HBO		1.82
The Olympic Games		1.79
The North Face		1.67
Yamaha		1.62