Baker Boy

Baker Boy — pop artist from AU.

Australian acts Baker Boy, Briggs, and Haiku Hands collaborate on the high-energy single 'FREAK OUT', marking a dynamic union of talent and creativity. Baker…

Influence: 51.47% Fanbase: 22.84% Trending: 65.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-08-15

69,546

Social Media Followers

As of 2025-08-15

00:00:00

Hours Airplay

2025-12-27 07:50:43 UTC

Genres

popaustralian pophip-hop & raphip-hop/rapaustralian hip hopraphip hopaustralianaustralian indigenous

Biography

Australian acts Baker Boy, Briggs, and Haiku Hands collaborate on the high-energy single 'FREAK OUT', marking a dynamic union of talent and creativity. Baker Boy, the acclaimed Yolŋu artist, continues to make waves in the music industry with his infectious optimism and deep cultural roots, following the success of his debut album 'Gela' and recent hits like 'KING' and collaborations with Imagine Dragons.

Hailing from Milingimbi and Maningrida, Baker Boy has garnered widespread recognition, including multiple NIMA awards and an Order of Australia medal. His music, characterized by a blend of traditional influences and modern sounds, has solidified his position as a pop-culture icon in Australia, with hits like 'Cool As Hell' and 'Meditjin' showcasing his versatility and artistic growth. With each release, Baker Boy's impact on the music scene only continues to grow, promising an exciting future for the talented artist in 2025 and beyond.

Top Brand Affinities

Report Date: 2025-08-15

Baker Boy resonates most with 18-24 & 25-34 audiences and shows durable presence in AUSTRALIA, UNITED STATES, UNITED KINGDOM. With a heavily male (61%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (139,383 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Baker Boy score 3.06% — Very Strong bucket.

Followers:69,546

Engagements:2,131

Rate:3.1%

Posts:86

Avg Likes:1,985

Avg Comments:110

Avg Views:144,339

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 69,546 · Engagements 2,131 · Rate 3.1% Posts 86 · Views 144,339 · Avg Likes 1,985 · Avg Comments 110 · Avg Views 144,339	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 33% 35-44: 16% 13-17: 6%	Largest: 18-24 (39%); next: 25-34 (33%)
Gender Split	Female: 39% Male: 61% Non-binary/Other: 0%	Skews male (61%)
Top Countries	AUSTRALIA (83%) UNITED STATES (7%) UNITED KINGDOM (2%) INDIA (2%) AUSTRIA (1%)	Top regions: AUSTRALIA (83%), UNITED STATES (7%), UNITED KINGDOM (2%)
Platform Engagement	Tiktok: 4,956 avg views/post · Youtube: 139,383 avg views/post	Best reach: Youtube 139,383 avg views; best engagement: Youtube 1,734 avg likes

Top Brand Affinities

Affinity data isn’t available for this report date yet. Try refreshing the artist or check back soon.

Brand	Category	Score
Affinity data is not available yet for this artist. Use the “View Social Media Report” button above to see current social stats.

Official Profiles

Artist: Baker Boy

Date Range: 2025-12-27 → 2025-12-27

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Baker Boy today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

Radio airplay data is being collected. Please check back soon.

Total Streams (2025-09-18)

Total: 323,946

PLATFORM

TOTAL

[+]

Spotify

276,545

85.37%

[+]

Last.fm

46,026

14.21%

[+]

Pandora

1,375

0.42%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-02-23 03:00 UTC	Perth Festival 2026	East Perth	Perth, Australia	—
2026-03-07 03:00 UTC	WOMADelaide 2026	Botanic Park	Adelaide, Australia	—
2026-04-10 02:00 UTC	Baker Boy	King Street Hotel	Newcastle, Australia	tickets.oztix.com.au
2026-04-11 02:00 UTC	Baker Boy	Liberty Hall	Moore Park, Australia	moshtix-au.sjv.io moshtix-au.sjv.io
2026-04-11 02:30 UTC	Baker Boy	Liberty Hall Carpark	Sydney, Australia	songkick.com
2026-04-12 02:30 UTC	Baker Boy	The Triffid	Newstead, Australia	songkick.com moshtix-au.sjv.io moshtix-au.sjv.io
2026-04-13 02:00 UTC	Baker Boy	The Coolangatta Hotel	Gold Coast City, Australia	coolyhotel.oztix.com.au tickets.oztix.com.au