Baker Boy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
69,546
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 17:08:33 UTC
Genres
Scores
Biography
Hailing from Milingimbi and Maningrida, Baker Boy has garnered widespread recognition, including multiple NIMA awards and an Order of Australia medal. His music, characterized by a blend of traditional influences and modern sounds, has solidified his position as a pop-culture icon in Australia, with hits like 'Cool As Hell' and 'Meditjin' showcasing his versatility and artistic growth. With each release, Baker Boy's impact on the music scene only continues to grow, promising an exciting future for the talented artist in 2025 and beyond.
Baker Boy resonates most with 18-24 & 25-34 audiences and shows durable presence in AUSTRALIA, UNITED STATES, UNITED KINGDOM. With a heavily male (61%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (139,383 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 69,546 · Engagements 2,131 · Rate 3.1% Posts 86 · Views 144,339 · Avg Likes 1,985 · Avg Comments 110 · Avg Views 144,339 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 33% 35-44: 16% 13-17: 6% |
Largest: 18-24 (39%); next: 25-34 (33%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
AUSTRALIA (83%) UNITED STATES (7%) UNITED KINGDOM (2%) INDIA (2%) AUSTRIA (1%) |
Top regions: AUSTRALIA (83%), UNITED STATES (7%), UNITED KINGDOM (2%) |
| Platform Engagement | Tiktok: 4,956 avg views/post · Youtube: 139,383 avg views/post | Best reach: Youtube 139,383 avg views; best engagement: Youtube 1,734 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: Baker Boy
The map shows every radio station that aired Baker Boy today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-18)
Total: 323,946
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
276,545 | 85.37% |
| [+] |
Last.fm |
46,026 | 14.21% |
| [+] |
Pandora |
1,375 | 0.42% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |