Baird
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
17,727
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-10-07 18:41:54 UTC
Genres
Biography
Baird has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, CANADA, MEXICO. A heavily male (80%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 2,132 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Ableton, Akai, MOOG signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 17,727 · Engagements 616 · Rate 3.5% Posts 104 · Views 3,099 · Avg Likes 591 · Avg Comments 27 · Avg Views 3,099 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 52% 25-34: 35% 35-44: 7% 13-17: 4% |
Largest: 18-24 (52%); next: 25-34 (35%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (24%) CANADA (10%) MEXICO (7%) PHILIPPINES (7%) AUSTRALIA (5%) |
Top regions: UNITED STATES (24%), CANADA (10%), MEXICO (7%) |
| Platform Engagement | Instagram: 456 avg likes/post · Tiktok: 967 avg views/post · Youtube: 2,132 avg views/post | Best reach: Youtube 2,132 avg views; best engagement: Instagram 456 avg likes |
Top Brand Affinities
Ableton
Akai
MOOG
SoundCloud
Amazon Music
Pro Tools
Coachella
Kodak
Lollapalooza
Spotify Music
Beats Electronics
Acne Studios
| Brand | Category | Score |
|---|---|---|
| Ableton | 36.92 | |
| Akai | 29.49 | |
| MOOG | 23.95 | |
| SoundCloud | 14.30 | |
| Amazon Music | 11.98 | |
| Pro Tools | 11.81 | |
| Coachella | 9.60 | |
| Kodak | 9.53 | |
| Lollapalooza | 9.22 | |
| Spotify Music | 8.98 | |
| Beats Electronics | 7.95 | |
| Acne Studios | 7.24 | |
| Vivienne Westwood | 5.95 | |
| Oculus | 4.24 | |
| Fujifilm | 4.15 | |
| Leica | 4.14 | |
| Carhartt | 4.13 | |
| Verizon | 3.96 | |
| Stüssy | 3.63 | |
| MTV | 3.53 | |
| Urban Outfitters | 3.50 | |
| Cartoon Network | 3.33 | |
| Dr. Martens | 3.32 | |
| Polaroid | 3.30 | |
| Prismacolor | 3.28 | |
| Showtime | 2.75 | |
| Nickelodeon | 2.46 | |
| Hennessy | 2.41 | |
| Paramount Pictures | 2.35 | |
| Supreme | 2.34 | |
| New Balance | 2.30 | |
| Converse | 2.23 | |
| A Game of Tones | 2.13 | |
| Adobe | 2.06 | |
| Budweiser | 2.03 | |
| Sprite | 1.97 | |
| UNIQLO | 1.86 | |
| Tinder | 1.78 | |
| Nintendo | 1.77 | |
| Vogue | 1.75 | |
| Airbnb | 1.70 | |
| The Olympic Games | 1.69 | |
| Warner Bros | 1.67 | |
| Pixar | 1.65 | |
| Vans | 1.63 | |
| Pepsi | 1.50 | |
| Cadillac | 1.50 | |
| Bellagio | 1.50 | |
| Walmart | 1.48 | |
| Prada | 1.47 |
Official Profiles
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LoginArtist: Baird
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-10-07)
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| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
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Popularity (2025-10-06)
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