Bailee Madison

Bailee Madison — r&b, funk & soul artist from US.

Multi-talented actress and singer/songwriter Bailee Madison is set to make her mark on the music scene in 2024 with her metaphorical track, “Kinda Fun.”…

Influence: 50.50% Fanbase: 22.79% Trending: 64.35% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 6.58% • Very Strong

As of 2025-09-08

5,640,093

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-10-08 03:58:47 UTC

Genres

r&b, funk & soulcontemporary r&bspiritualschristian music

Biography

Multi-talented actress and singer/songwriter Bailee Madison is set to make her mark on the music scene in 2024 with her metaphorical track, “Kinda Fun.” Collaborating with her boyfriend, Blake Richardson of New Hope Club, the song represents a pivotal moment in her musical journey. Alongside her acting career, Bailee has appeared in various TV shows and films, including the reboot of “Pretty Little Liars: Original Sin” and the Netflix musical "A Week Away," showcasing her versatility and passion for music.

Outside of her entertainment endeavors, Bailee is a dedicated advocate for charitable causes, supporting organizations like Alex's Lemonade Stand Foundation and Michelle Obama's Better Make Room campaign. Her commitment to making a positive impact reflects her multifaceted talent and drive to inspire others through her work on and off the stage.

Top Brand Affinities

Report Date: 2025-09-08

Bailee Madison commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (86%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (246,250 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Barbie, OLD NAVY, American Eagle points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bailee Madison score 0.78% — Low bucket.

Brand: BarbieBrand: OLD NAVYBrand: American Eagle

Followers:5,640,093

Engagements:44,159

Rate:0.8%

Posts:3,919

Avg Likes:43,481

Avg Comments:262

Avg Views:257,955

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,640,093 · Engagements 44,159 · Rate 0.8% Posts 3,919 · Views 257,955 · Avg Likes 43,481 · Avg Comments 262 · Avg Views 257,955	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 17% 13-17: 16% 35-44: 3%	Largest: 18-24 (63%); next: 25-34 (17%)
Gender Split	Female: 86% Male: 14% Non-binary/Other: 0%	Skews female (86%)
Top Countries	UNITED STATES (51%) UNITED KINGDOM (6%) CANADA (5%) BRAZIL (5%) AUSTRALIA (3%)	Top regions: UNITED STATES (51%), UNITED KINGDOM (6%), CANADA (5%)
Platform Engagement	Instagram: 33,078 avg likes/post · Tiktok: 246,250 avg views/post · Youtube: 11,705 avg views/post	Best reach: Tiktok 246,250 avg views; best engagement: Instagram 33,078 avg likes

Top Brand Affinities

Barbie

Score: 6.58

OLD NAVY

Score: 4.89

American Eagle

Score: 4.41

Margaritaville

Score: 4.26

ABC

Score: 4.03

Columbia Pictures

Score: 4.00

NBC

Score: 3.68

Abercrombie & Fitch

Score: 3.58

Lollapalooza

Score: 3.42

Kylie Cosmetics

Score: 3.03

Urban Outfitters

Score: 3.01

shein

Score: 2.57

Brand	Category	Score
Barbie		6.58
OLD NAVY		4.89
American Eagle		4.41
Margaritaville		4.26
ABC		4.03
Columbia Pictures		4.00
NBC		3.68
Abercrombie & Fitch		3.58
Lollapalooza		3.42
Kylie Cosmetics		3.03
Urban Outfitters		3.01
shein		2.57
CBS Television Studios		2.56
Forever 21		2.46
AMC		2.29
Nickelodeon		2.29
Benefit Cosmetics		2.27
Michael Kors		2.24
MTV		2.20
CBS		2.19
Victoria's Secret		2.12
ASOS		2.02
SheInside		2.02
Target		1.98
Primark		1.98
Polo Ralph Lauren		1.95
Chipotle Mexican Grill		1.93
Coachella		1.85
Fenty beauty		1.81
FashionNova		1.77
Walt Disney		1.77
Sunnies Studios		1.77
Universal		1.70
Bershka		1.69
Hollister Co		1.69
Paramount Pictures		1.68
Sephora		1.64
Guess		1.63
Walmart		1.63
OREO		1.62
Warner Bros		1.62
Showtime		1.61
Converse		1.60
L'Oréal Paris		1.59
Netflix		1.56
Gymshark		1.53
Chrysler		1.52
Anastasia Beverly Hills		1.52
Starbucks		1.52
Polaroid		1.47