BAEKHYUN Brand Affinity ranks highest Accor Hotels at 18.30% . Very Strong. Score DMDB 65.57% | Fanbase 67.25%

BAEKHYUN — pop artist from KR.

BAEKHYUN is a prominent figure in the K-pop industry, known as the lead vocalist of EXO and the leader of SuperM. He has found success as a solo artist,…

BAEKHYUN

Recognizable

Country: KR | Gender: male | Artist ID: 6fa1cd5e-b8f7-11e8-967a-525400009efb

Find Artist

Genres

popk-poppopasian pop

Influential: 65.57% Fanbase: 67.25% Trending: 64.74%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 18.30% • Very Strong

As of 2025-09-09

25,496,810

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.57% | Fanbase 67.25% | Trending 64.74% | CAREER STAGE: MAINSTREAM

Biography

BAEKHYUN is a prominent figure in the K-pop industry, known as the lead vocalist of EXO and the leader of SuperM. He has found success as a solo artist, earning recognition for his vocal talent and achieving notable sales milestones with his EP releases, including 'City Lights' in 2019 and 'Delight' in 2020.

Regarded as one of the top vocalists in K-pop, BAEKHYUN's 3rd EP 'Bambi' made a significant impact in the industry, topping charts and breaking records for solo artists in Korea. With impressive album sales and accolades, he has solidified his position as a leading vocalist in Asia, garnering attention for his musical achievements over the past decade.

Report Date: 2025-09-09

BAEKHYUN reaches 18-24 & 25-34 audiences concentrated in INDONESIA, PHILIPPINES, UNITED STATES. The demographic tilt is heavily female (81%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 72,386 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Accor Hotels, Style Nanda, TONY MOLY suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BAEKHYUN score 1.89% — Moderate bucket.

Brand: Accor HotelsBrand: Style NandaBrand: TONY MOLY

Followers:25,496,810

Engagements:481,876

Rate:1.9%

Posts:296

Avg Likes:479,518

Avg Comments:5,899

Avg Views:135,336

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,496,810 · Engagements 481,876 · Rate 1.9% Posts 296 · Views 135,336 · Avg Likes 479,518 · Avg Comments 5,899 · Avg Views 135,336	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 17% 13-17: 15% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (17%)
Gender Split	Female: 81% Male: 19% Non-binary/Other: 0%	Skews female (81%)
Top Countries	INDONESIA (24%) PHILIPPINES (9%) UNITED STATES (7%) CHINA (7%) SOUTH KOREA (7%)	Top regions: INDONESIA (24%), PHILIPPINES (9%), UNITED STATES (7%)
Platform Engagement	Instagram: 457,198 avg likes/post · Tiktok: 62,950 avg views/post · Youtube: 72,386 avg views/post	Best reach: Youtube 72,386 avg views; best engagement: Instagram 457,198 avg likes

Top Brand Affinities

Accor Hotels

Score: 18.30

Style Nanda

Score: 9.81

TONY MOLY

Score: 8.82

Kiko

Score: 6.96

Maison Margiela

Score: 6.53

Jollibee

Score: 5.91

Innisfree

Score: 5.79

Shake Shack

Score: 5.51

iHeartRadio Music Awards

Score: 4.99

Garnier

Score: 4.16

Miu Miu

Score: 4.05

Final Fantasy

Score: 3.99

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		18.30
Style Nanda		9.81
TONY MOLY		8.82
Kiko		6.96
Maison Margiela		6.53
Jollibee		5.91
Innisfree		5.79
Shake Shack		5.51
iHeartRadio Music Awards		4.99
Garnier		4.16
Miu Miu		4.05
Final Fantasy		3.99
Primark		3.23
Tiffany		3.16
Gundam		3.07
Marc Jacobs		2.89
Christian Louboutin		2.33
Bellagio		2.31
Dr. Martens		2.24
Christian Dior		2.22
Tiffany & Co		2.17
ASOS		2.06
Tesco		2.04
Petronas		2.01
BBC		1.93
KFC		1.90
Bershka		1.58
NYX Cosmetics		1.58
Hermès		1.55
shein		1.48
GIVENCHY		1.44
Target		1.41
Pokemon Go		1.41
Polaroid		1.38
Forever 21		1.34
Huda Beauty		1.32
KitKat		1.30
Huawei		1.29
Versace		1.27
UNIQLO		1.26
musical.ly		1.26
Coachella		1.25
Balenciaga		1.24
Starbucks		1.22
Microsoft		1.21
Vogue		1.19
Airbnb		1.17
SheInside		1.16
CBS		1.11
Pixar		1.11