BADVILLAIN
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,518,543
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
Updated 2025-10-03 17:14:39 UTC
Genres
Scores
Biography
Following their debut success, BADVILLAIN released a special single album titled "HURRICANE," with member Chloe Young contributing to the lyrics, showcasing their versatile talents and diverse musical range. With a fusion of the individual strengths of its members, the group continues to carve out a unique and captivating musical identity. Their upcoming digital single album [ZOOM] promises even more powerful music and performances for fans both locally and globally.
BADVILLAIN indexes high with fans in the 18-24 range in UNITED STATES, INDONESIA, TAIWAN. The skew is heavily female (68%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 33,150 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward GENTLE MONSTER, Style Nanda, Vivienne Westwood, making streetwear, music platforms, and lifestyle products a natural test bed. Choose BADVILLAIN when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,518,543 · Engagements 10,728 · Rate 0.7% Posts 2,096 · Views 39,309 · Avg Likes 10,246 · Avg Comments 143 · Avg Views 39,309 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 21% 13-17: 11% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (21%) |
| Gender Split |
Female: 68% Male: 32% Non-binary/Other: 0% |
Skews female (68%) |
| Top Countries |
UNITED STATES (16%) INDONESIA (13%) TAIWAN (8%) BRAZIL (8%) THAILAND (6%) |
Top regions: UNITED STATES (16%), INDONESIA (13%), TAIWAN (8%) |
| Platform Engagement | Instagram: 4,305 avg likes/post · Tiktok: 33,150 avg views/post · Youtube: 6,159 avg views/post | Best reach: Tiktok 33,150 avg views; best engagement: Tiktok 4,633 avg likes |
Top Brand Affinities
GENTLE MONSTER
Style Nanda
Vivienne Westwood
Innisfree
Stüssy
UNIQLO
Polaroid
Fujifilm
Tiffany
Christian Dior
Rover
Coachella
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 16.43 | |
| Style Nanda | 11.14 | |
| Vivienne Westwood | 6.54 | |
| Innisfree | 5.75 | |
| Stüssy | 3.72 | |
| UNIQLO | 3.59 | |
| Polaroid | 2.82 | |
| Fujifilm | 2.78 | |
| Tiffany | 2.62 | |
| Christian Dior | 2.59 | |
| Rover | 2.50 | |
| Coachella | 2.47 | |
| Costco | 2.44 | |
| The North Face | 2.43 | |
| Forever 21 | 2.32 | |
| League of Legends | 2.27 | |
| LEGOLAND | 2.23 | |
| Dr. Martens | 2.20 | |
| Pokemon Go | 2.08 | |
| Kodak | 2.04 | |
| Fenty beauty | 2.04 | |
| Supreme | 2.03 | |
| Bershka | 1.74 | |
| Converse | 1.67 | |
| H&M | 1.56 | |
| Louis Vuitton | 1.52 | |
| Chanel | 1.50 | |
| Tiffany & Co | 1.49 | |
| SheInside | 1.48 | |
| Pokemon | 1.46 | |
| Urban Decay Cosmetics | 1.45 | |
| shein | 1.45 | |
| Starbucks | 1.43 | |
| Walt Disney | 1.38 | |
| New Balance | 1.36 | |
| L'Oréal Paris | 1.33 | |
| Burberry | 1.29 | |
| Vogue | 1.27 | |
| Yves Saint Laurent | 1.23 | |
| Balenciaga | 1.22 | |
| Nintendo | 1.22 | |
| OREO | 1.18 | |
| Pepsi | 1.17 | |
| Reebok | 1.17 | |
| IKEA | 1.14 | |
| Vans | 1.07 | |
| Prada | 1.07 | |
| SoundCloud | 1.04 | |
| McDonald's | 1.02 | |
| Zara | 1.01 |
Official Profiles
Login to view Contact
LoginArtist: BADVILLAIN
The map shows every radio station that aired BADVILLAIN today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-10-03)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| No radio spins found. | ||||
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |