badmómzjay

badmómzjay

Country: DE | Gender: female

Influential: 53.71% Fanbase: 34.53% Trending: 63.30%
As of: 2025-10-03

Top Brand Affinity

Highest overlapping lifestyle brand

About you • 43.32% • Very Strong

As of 2025-09-09

1,775,939

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Updated 2025-10-03 20:53:18 UTC

Genres

hip-hop & raphip-hop/rapfrauenrapgerman hip hopgerman drillcontemporary hip hophip hop

Scores

Score: DMDB 53.70% | Fanbase 34.50% | Trending 63.30% | CAREER STAGE: MID_LEVEL

Biography

badmómzjay, geboren als Jordan Napieray im Jahr 2002, steigt schnell in der Musikszene auf, geprägt von ihrer Offenheit und roten Haaren. Nachdem sie Monet192's „T’es pas toimême EP“ mit ihrem ersten professionellen Song „Papi“ beigetreten ist, wird sie von Universal Music entdeckt und unter Vertrag genommen. Mit Hits wie „24/7“ und der Gold-veredelten Single „Ohne Dich“ zusammen mit Kasimir1441 festigt sie ihren Platz in der Szene.

Im Jahr darauf veröffentlicht badmómzjay regelmäßig neue Songs und setzt auf ihrem Debütalbum auf selbstbewusste Flows und Female Empowerment. Durch ihre ehrlichen Texte über Ängste und Verluste hinterlässt sie einen bleibenden Eindruck in der Deutschrap-Geschichte, die sie am 26. November mit „badmómz.“ weiter prägen wird.
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badmómzjay Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

badmómzjay engages 18-24 & 25-34 audiences with repeatable results in GERMANY, AUSTRIA, SWITZERLAND. The fan base skews male-leaning (54%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (116,300 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around About you, Alpha Industries, Glossybox, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist badmómzjay score 1.57%Moderate bucket.
Brand: About youBrand: Alpha IndustriesBrand: Glossybox
Followers:1,775,939
Engagements:27,922
Rate:1.6%
Posts:934
Views:137,245
Avg Likes:27,177
Avg Comments:254
Avg Views:137,245

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,775,939 · Engagements 27,922 · Rate 1.6%
Posts 934 · Views 137,245 · Avg Likes 27,177 · Avg Comments 254 · Avg Views 137,245
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 56%
25-34: 28%
13-17: 9%
35-44: 6%
Largest: 18-24 (56%); next: 25-34 (28%)
Gender Split Female: 46%
Male: 54%
Non-binary/Other: 0%
Skews male (54%)
Top Countries GERMANY (83%)
AUSTRIA (5%)
SWITZERLAND (3%)
UNITED STATES (2%)
ITALY (1%)
Top regions: GERMANY (83%), AUSTRIA (5%), SWITZERLAND (3%)
Platform Engagement Instagram: 15,946 avg likes/post · Tiktok: 116,300 avg views/post · Youtube: 20,945 avg views/post Best reach: Tiktok 116,300 avg views; best engagement: Instagram 15,946 avg likes

Top Brand Affinities

About you
Score: 43.32
Alpha Industries
Score: 29.06
Glossybox
Score: 28.64
Commerzbank
Score: 24.43
Edeka
Score: 22.76
Ellesse
Score: 20.83
Gamescom
Score: 16.40
Nakd
Score: 14.43
Zalando
Score: 14.10
Braun
Score: 12.17
BH Cosmetics
Score: 8.05
Calzedonia
Score: 7.81
Brand Category Score
About you 43.32
Alpha Industries 29.06
Glossybox 28.64
Commerzbank 24.43
Edeka 22.76
Ellesse 20.83
Gamescom 16.40
Nakd 14.43
Zalando 14.10
Braun 12.17
BH Cosmetics 8.05
Calzedonia 7.81
boohoo 7.71
ASOS 7.08
Champion 6.89
Stone Island 6.65
Bershka 6.18
Calvin Klein 5.47
Moncler 5.20
Tommy Hilfiger 5.06
Daniel Wellington 4.91
Dsquared 4.87
Hugo Boss 4.77
Michael Kors 4.74
Lacoste 4.74
shein 4.54
Fila 4.40
Superdry 4.18
Hollister Co 4.12
Puma 3.96
Lollapalooza 3.81
Dr. Martens 3.76
Primark 3.62
Audi 3.59
Nike 3.58
SheInside 3.56
Rover 3.45
NYX Cosmetics 3.45
Pull&Bear 3.42
Opel 3.41
H&M 3.29
Mercedes-Benz 3.26
Levi's 3.24
Aperol 3.16
Guess 2.93
Urban Outfitters 2.92
Moschino 2.89
Ray-Ban 2.85
Adidas 2.84
Kylie Cosmetics 2.64

Official Profiles

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Artist: badmómzjay

Date Range: 2025-10-03 → 2025-10-03
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Radio Spins (2025-08-21)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-21 02:02:30 Ohne Dich Delta Radio Kiel, DE 38
2025-08-21 00:22:39 Komm mit MDR Tweens Leipzig, DE 149

Popularity (2025-10-02)

Platform%
No data.