Bad Gyal Brand Affinity ranks highest Maison Margiela at 11.75% . Very Strong. Score DMDB 56.52% | Fanbase 54.31%

Bad Gyal — hip-hop & rap artist from ES.

Bad Gyal is a prominent figure in the international music scene, boasting a catalog of hits that have earned her 19 Platinum and 5 Gold records. Collaborating…

Bad Gyal

Established

Country: ES | Gender: female | Artist ID: 11e81bcb-3de9-da6e-bf29-a0369fe50396

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Genres

hip-hop & raptrap latinohip-hop/raprap latinarap catalatrap catalaurbano latinolatinurbano espanolneoperreoreggaeton

Influential: 56.52% Fanbase: 54.31% Trending: 57.63%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Margiela • 11.75% • Very Strong

As of 2025-09-09

6,796,250

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 56.52% | Fanbase 54.31% | Trending 57.63% | CAREER STAGE: MID_LEVEL

Biography

Bad Gyal is a prominent figure in the international music scene, boasting a catalog of hits that have earned her 19 Platinum and 5 Gold records. Collaborating with renowned producers like Scott Storch, Supa Dups, and El Guincho, she has made a significant impact on the industry. In late 2022, Bad Gyal won the MTV EMA for Best Spanish Artist, solidifying her status as a key player in today's music landscape.

Her latest EP, "Warm Up" (Interscope/Universal Music Latin), released in 2021, debuted in the top 10 of Spotify's global album chart and has garnered over 150 million streams. Featuring artists such as Rauw Alejandro and Rema, the project has been well-received. Bad Gyal embarked on an international tour in 2022, performing tracks like "Sexy" and "Real G" (ft Quevedo) from her upcoming debut album set to release in 2023. The tour also showcased the viral hit "Chulo," further establishing her presence in the music scene. Additionally, her collaboration "KÁRMIKA" with Karol G and Sean Paul was featured on the Colombian artist's latest album.

Report Date: 2025-09-09

Bad Gyal resonates most with 18-24 & 25-34 audiences and shows durable presence in SPAIN, ARGENTINA, UNITED STATES. With a female-leaning (54%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (1,400,000 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Maison Margiela, Pull&Bear, Brandy Melville makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Bad Gyal score 5.43% — Very Strong bucket.

Brand: Maison MargielaBrand: Pull&BearBrand: Brandy Melville

Followers:6,796,250

Engagements:369,286

Rate:5.4%

Posts:736

Avg Likes:359,417

Avg Comments:2,496

Avg Views:1,550,608

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,796,250 · Engagements 369,286 · Rate 5.4% Posts 736 · Views 1,550,608 · Avg Likes 359,417 · Avg Comments 2,496 · Avg Views 1,550,608	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 25% 13-17: 8% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (25%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	SPAIN (40%) ARGENTINA (11%) UNITED STATES (6%) MEXICO (6%) CHILE (4%)	Top regions: SPAIN (40%), ARGENTINA (11%), UNITED STATES (6%)
Platform Engagement	Instagram: 232,700 avg likes/post · Tiktok: 1,400,000 avg views/post · Youtube: 150,608 avg views/post	Best reach: Tiktok 1,400,000 avg views; best engagement: Instagram 232,700 avg likes

Top Brand Affinities

Maison Margiela

Score: 11.75

Pull&Bear

Score: 11.35

Brandy Melville

Score: 9.08

Dsquared

Score: 8.15

Suavecito

Score: 8.01

Calzedonia

Score: 7.99

Bershka

Score: 7.35

Steve Madden

Score: 6.93

Loewe

Score: 6.87

Vivienne Westwood

Score: 6.78

Stradivarius

Score: 6.58

Movistar

Score: 6.11

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Top Brand Affinities

Brand	Category	Score
Maison Margiela		11.75
Pull&Bear		11.35
Brandy Melville		9.08
Dsquared		8.15
Suavecito		8.01
Calzedonia		7.99
Bershka		7.35
Steve Madden		6.93
Loewe		6.87
Vivienne Westwood		6.78
Stradivarius		6.58
Movistar		6.11
Lollapalooza		6.08
Emporio Armani		5.71
Champion		5.65
American Eagle		5.15
boohoo		4.99
Alexander McQueen		4.84
FashionNova		4.79
Coach		4.55
Primark		4.30
Patek Philippe		4.29
Kiko		4.05
Kodak		3.77
Tomorrowland		3.76
Forever 21		3.76
NYX Cosmetics		3.52
shein		3.44
Versace		3.34
Benefit Cosmetics		3.34
Kylie Cosmetics		3.33
Marc Jacobs		3.31
Urban Outfitters		3.27
Fenty beauty		3.08
Fendi		3.04
Dolce & Gabbana		3.02
ASOS		3.00
Lacoste		2.96
Dr. Martens		2.93
Fila		2.92
SheInside		2.90
Moschino		2.81
Stüssy		2.64
SoundCloud		2.60
Guess		2.58
L'Oréal Paris		2.51
Cafecito		2.48
Victoria's Secret		2.47
Coachella		2.46
Garnier		2.42