Bad Bunny
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-17
85,800,000
Social Media Followers
As of 2025-08-17
00:00:00
Hours Airplay
Updated 2025-10-03 20:49:49 UTC
Genres
Scores
Biography
Bad Bunny indexes high with fans in the 18-24 range in UNITED STATES, MEXICO, ARGENTINA. The skew is female-leaning (51%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 3,522,044 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Accor Hotels, Sandro, Alexander Wang, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Bad Bunny when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 85,800,000 · Engagements 5,467,709 · Rate 6.4% Posts 196 · Views 51,761,723 · Avg Likes 5,219,082 · Avg Comments 35,798 · Avg Views 51,761,723 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 41% 35-44: 8% 13-17: 6% |
Largest: 18-24 (44%); next: 25-34 (41%) |
| Gender Split |
Female: 51% Male: 49% Non-binary/Other: 0% |
Skews female (51%) |
| Top Countries |
UNITED STATES (21%) MEXICO (11%) ARGENTINA (11%) COLOMBIA (9%) CHILE (9%) |
Top regions: UNITED STATES (21%), MEXICO (11%), ARGENTINA (11%) |
| Platform Engagement | Instagram: 3,522,044 avg likes/post | best engagement: Instagram 3,522,044 avg likes |
Top Brand Affinities
Accor Hotels
Sandro
Alexander Wang
Andis
Glossier
Movistar
Lime Crime
Maison Margiela
Suavecito
American Airlines
Barber Shop Connect
VidaSana
| Brand | Category | Score |
|---|---|---|
| Accor Hotels | Travel & Hospitality | 12.30 |
| Sandro | Apparel & Fashion | 11.57 |
| Alexander Wang | Apparel & Fashion | 11.06 |
| Andis | Beauty & Personal Care | 7.89 |
| Glossier | Beauty & Personal Care | 7.72 |
| Movistar | Telecom & Internet Services | 7.34 |
| Lime Crime | Beauty & Personal Care | 7.13 |
| Maison Margiela | Apparel & Fashion | 6.39 |
| Suavecito | Beauty & Personal Care | 6.01 |
| American Airlines | Travel & Hospitality | 5.36 |
| Barber Shop Connect | Beauty & Personal Care | 5.22 |
| VidaSana | Health & Wellness | 5.14 |
| Loewe | Apparel & Fashion | 4.87 |
| Pull&Bear | Apparel & Fashion | 4.79 |
| Iberostar Hotels & Resorts | Travel & Hospitality | 4.11 |
| Cafecito | Food & Snacks | 3.96 |
| Stradivarius | Apparel & Fashion | 3.87 |
| shein | Apparel & Fashion | 3.68 |
| ASOS | Apparel & Fashion | 3.63 |
| Moschino | Apparel & Fashion | 3.54 |
| Topshop | Apparel & Fashion | 3.43 |
| Kylie Cosmetics | Beauty & Personal Care | 2.99 |
| SheInside | Apparel & Fashion | 2.89 |
| Fenty beauty | Beauty & Personal Care | 2.89 |
| Dolce & Gabbana | Luxury & Designer | 2.84 |
| Gymshark | Apparel & Fashion | 2.83 |
| Urban Outfitters | Apparel & Fashion | 2.75 |
| Coachella | Apparel & Fashion | 2.73 |
| FashionNova | Apparel & Fashion | 2.73 |
| Fujifilm | Cameras & Photography | 2.71 |
| Lollapalooza | Entertainment | 2.65 |
| Dr. Martens | Apparel & Fashion | 2.63 |
| AMC | Entertainment | 2.56 |
| Forever 21 | Apparel & Fashion | 2.38 |
| MTV | Entertainment | 2.30 |
| Nickelodeon | Entertainment | 2.18 |
| Lacoste | Apparel & Fashion | 2.18 |
| FIFA | Gaming & Esports (Software/Titles) | 2.07 |
| Urban Decay Cosmetics | Beauty & Personal Care | 2.06 |
| The North Face | Apparel & Fashion | 2.05 |
| Tomorrowland | Apparel & Fashion | 1.93 |
| Showtime | Entertainment | 1.93 |
| Anastasia Beverly Hills | Beauty & Personal Care | 1.82 |
| Too Faced Cosmetics | Beauty & Personal Care | 1.78 |
| Spotify Music | Entertainment & Media | 1.78 |
| Pixar | Entertainment | 1.74 |
| Los Angeles Lakers | Sports & Outdoors | 1.70 |
| Guess | Apparel & Fashion | 1.66 |
| Puma | Apparel & Fashion | 1.66 |
| Bershka | Apparel & Fashion | 1.64 |
Official Profiles
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LoginArtist: Bad Bunny
The map shows every radio station that aired Bad Bunny today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-05-28)
Total: 1,789,358
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Last.fm |
1,789,358 | 100.00% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Spotify |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-22)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-22 13:13:06 | Safaera | Los 40 Urban [KeBuena] | Madrid, ES | 237 |
| 2025-08-22 13:12:01 | Vete | Latidos 93.7 | Santo Domingo, DO | 6 |
| 2025-08-22 13:10:33 | DtMF | Radio Moda | Lima, PE | 21 |
| 2025-08-22 13:05:28 | BAILE INoLVIDABLE | WRSB Mega 97.5 | Rochester, US | 160 |
| 2025-08-22 13:04:48 | WELTiTA | Radio Disney Uruguay | Montevideo, UY | 183 |
| 2025-08-22 13:02:45 | Después de la Playa | WSKQ-FM (La Mega New York 97.9 FM) | New York, NY, US | 12 |
| 2025-08-22 13:02:33 | NUEVAYoL | Top FM | Marseille, FR | 185 |
| 2025-08-22 13:02:30 | BAILE INoLVIDABLE | Latidos 93.7 | Santo Domingo, DO | 165 |
| 2025-08-22 13:00:21 | La Jumpa | La Fresca FM | Alicante, ES | 247 |
| 2025-08-22 12:59:30 | NUEVAYoL | La Karibeña | Lima, PE | 204 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |