Bad Bad Hats
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
23,769
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
Updated 2025-10-03 18:32:41 UTC
Genres
Scores
Biography
For booking inquiries, contact [email protected]. Photos courtesy of Zoe Prinds-Flash.
Bad Bad Hats is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, UNITED KINGDOM, CANADA. The audience is heavily male (56%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,043 avg views per post); Instagram builds the community layer. Affinity data highlights Ampeg, Live Nation, Warby Parker, suggesting immediate traction in Merchandise (t-shirts, hoodies), Vinyl records of latest album, Exclusive online concerts. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 23,769 · Engagements 482 · Rate 2.0% Posts 1,265 · Views 1,883 · Avg Likes 469 · Avg Comments 21 · Avg Views 1,883 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 35% 35-44: 11% 45-64: 9% |
Largest: 18-24 (40%); next: 25-34 (35%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (57%) UNITED KINGDOM (8%) CANADA (5%) PHILIPPINES (5%) BRAZIL (3%) |
Top regions: UNITED STATES (57%), UNITED KINGDOM (8%), CANADA (5%) |
| Platform Engagement | Instagram: 361 avg likes/post · Tiktok: 840 avg views/post · Youtube: 1,043 avg views/post | Best reach: Youtube 1,043 avg views; best engagement: Instagram 361 avg likes |
Top Brand Affinities
Ampeg
Live Nation
Warby Parker
bonappetitmag
MOOG
Arctic Fox hair Color
Lollapalooza
Glossier
Walgreens
Pro Tools
Spotify Music
Kickstarter
Recommendations
Products & Services
- Merchandise (t-shirts, hoodies)
- Vinyl records of latest album
- Exclusive online concerts
- Music lessons or workshops
- Collaborative playlists on Spotify
- Limited edition posters
- Fan club memberships
- Music streaming subscriptions
Marketing Angles
- Highlight local Minneapolis culture
- Emphasize indie music community
- Leverage nostalgia for 90s pop culture
- Engage fans through social media challenges
- Utilize storytelling in marketing campaigns
- Promote sustainability in merchandise
Content Themes
- Behind-the-scenes of music creation
- Tour diaries and travel experiences
- Fan stories and testimonials
- Music influences and inspirations
- Live performance highlights
- Collaborations with other artists
Partnership Brands
- Ampeg
- Live Nation
- Warby Parker
- bonappetitmag
- MOOG
- Arctic Fox hair Color
- Lollapalooza
- Glossier
- Walgreens
- Pro Tools
- Spotify Music
- Kickstarter
- Taco Bell
- Coors
- Verizon
- Showtime
- Hot Topic
- Paramount Pictures
- Ableton
- Free People
- Urban Outfitters
| Brand | Category | Score |
|---|---|---|
| Ampeg | Audio & Music Gear | 21.72 |
| Live Nation | Entertainment | 20.81 |
| Warby Parker | Accessories (Bags, Eyewear, Etc.) | 18.12 |
| bonappetitmag | Food & Snacks | 17.30 |
| MOOG | Automotive | 16.29 |
| Arctic Fox hair Color | Beauty & Personal Care | 15.81 |
| Lollapalooza | Entertainment | 10.64 |
| Glossier | Beauty & Personal Care | 10.32 |
| Walgreens | Health & Wellness | 7.95 |
| Pro Tools | Tools, DIY & Garden | 7.85 |
| Spotify Music | Entertainment & Media | 6.38 |
| Kickstarter | E-commerce & Marketplaces | 6.08 |
| Taco Bell | Restaurants & Food Service | 5.79 |
| Coors | Alcoholic Beverages | 5.77 |
| Verizon | Telecom & Internet Services | 5.67 |
| Showtime | Entertainment | 5.46 |
| Hot Topic | Apparel & Fashion | 5.45 |
| Paramount Pictures | Entertainment & Media | 5.41 |
| Pacific Northwest Wonderland | Apparel & Fashion | 5.38 |
| Ableton | Audio & Music Gear | 5.09 |
| Pilsner Urquell | Alcoholic Beverages | 4.91 |
| Free People | Apparel & Fashion | 4.73 |
| Polaroid | Cameras & Photography | 4.60 |
| Airbnb | Travel & Hospitality | 4.51 |
| Tinder | Technology | 4.48 |
| Emporium | Apparel & Fashion | 4.43 |
| Gatorade | Beverages | 4.33 |
| Dr. Martens | Apparel & Fashion | 4.27 |
| Chipotle Mexican Grill | Restaurants & Food Service | 4.15 |
| Kodak | Cameras & Photography | 4.07 |
| Target | Apparel | 4.00 |
| Heinz | Food & Snacks | 4.00 |
| Urban Outfitters | Apparel & Fashion | 3.84 |
| Busch | Beverages | 3.77 |
| Bethesda Softworks | Gaming & Esports (Software/Titles) | 3.71 |
| Columbia Pictures | Entertainment | 3.67 |
| Coachella | Apparel & Fashion | 3.49 |
| Nickelodeon | Entertainment | 3.44 |
| Chrysler | Automotive | 3.42 |
| SoundCloud | Entertainment | 3.41 |
| Carhartt | Apparel & Fashion | 3.39 |
| Fujifilm | Cameras & Photography | 3.08 |
| Activision Blizzard | Gaming & Esports (Software/Titles) | 2.82 |
| Guinness | Alcoholic Beverages | 2.81 |
| Costco | Grocery & Pantry | 2.58 |
| Cadillac | Automotive | 2.49 |
| MTV | Entertainment | 2.49 |
| Lush | Beauty & Personal Care | 2.48 |
| NBC | Entertainment & Media | 2.47 |
| Pixar | Entertainment | 2.42 |
Official Profiles
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LoginArtist: Bad Bad Hats
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 01:38:54 | Cruella | WUSM | Hattiesburg, US | 263 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |