Backxwash
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
40,734
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-03 20:44:24 UTC
Genres
Scores
Biography
With her latest album, Only Dust Remains, released on March 28th, 2025, Backxwash continues to evolve her sound, exploring themes of mourning, reflection, and hope in a more melodic and complex sonic landscape. The album showcases her growth as an artist, deepening her storytelling with sincerity and depth while embracing a broader range of musical styles.
Backxwash reliably reaches 25-34 & 18-24 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (21,414 avg views per post); Youtube layers on depth and replies. The audience sits near MOOG, Mixcloud, Ableton, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,734 · Engagements 1,836 · Rate 4.5% Posts 884 · Views 22,156 · Avg Likes 1,769 · Avg Comments 95 · Avg Views 22,156 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 40% 35-44: 11% 45-64: 4% |
Largest: 25-34 (41%); next: 18-24 (40%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (34%) CANADA (14%) UNITED KINGDOM (9%) FRANCE (4%) GERMANY (4%) |
Top regions: UNITED STATES (34%), CANADA (14%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 802 avg likes/post · Tiktok: 742 avg views/post · Youtube: 21,414 avg views/post | Best reach: Youtube 21,414 avg views; best engagement: Youtube 881 avg likes |
Top Brand Affinities
MOOG
Mixcloud
Ableton
Scotiabank
Grindr
Amazon Music
Akai
SoundCloud
Spotify Music
Kickstarter
Lime Crime
Vivienne Westwood
| Brand | Category | Score |
|---|---|---|
| MOOG | 26.81 | |
| Mixcloud | 23.62 | |
| Ableton | 23.05 | |
| Scotiabank | 17.53 | |
| Grindr | 16.76 | |
| Amazon Music | 14.11 | |
| Akai | 13.38 | |
| SoundCloud | 11.93 | |
| Spotify Music | 9.37 | |
| Kickstarter | 7.46 | |
| Lime Crime | 6.60 | |
| Vivienne Westwood | 5.79 | |
| Beats Electronics | 5.65 | |
| Showtime | 5.07 | |
| Tinder | 4.84 | |
| Kodak | 4.47 | |
| Final Fantasy | 4.35 | |
| Polaroid | 4.10 | |
| Dr. Martens | 4.04 | |
| Budweiser | 3.44 | |
| Fallout | 3.34 | |
| Paypal | 3.33 | |
| Prismacolor | 3.28 | |
| Paramount Pictures | 3.25 | |
| Warner Bros | 3.18 | |
| Nokia | 3.02 | |
| The Witcher | 2.94 | |
| Cartier | 2.90 | |
| Emporium | 2.90 | |
| Coachella | 2.85 | |
| Fujifilm | 2.75 | |
| Columbia Pictures | 2.70 | |
| Nintendo | 2.68 | |
| WWE | 2.64 | |
| Carhartt | 2.58 | |
| Fenty beauty | 2.47 | |
| Nickelodeon | 2.31 | |
| Faber-Castell | 2.28 | |
| Sprite | 2.25 | |
| Activision Blizzard | 2.16 | |
| Skoda | 2.16 | |
| BBC | 2.14 | |
| Lollapalooza | 2.10 | |
| Adobe | 1.94 | |
| Lush | 1.92 | |
| CBS Television Studios | 1.84 | |
| McDonald's | 1.81 | |
| Airbnb | 1.80 | |
| ASOS | 1.79 | |
| Pepsi | 1.78 |
Official Profiles
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LoginArtist: Backxwash
The map shows every radio station that aired Backxwash today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 00:48:03 | Mukazi | CHYZ 94.3 FM | Quebec City, QC, CA | 197 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |