Backstreet Boys Brand Affinity ranks highest Movistar at 8.27% . Very Strong. Score DMDB 75.27% | Fanbase 72.96%

Backstreet Boys — pop artist from US.

The Backstreet Boys, a prominent pop group, have been active for 25 years and are recognized as one of the best-selling boy bands in history, with over 130…

Backstreet Boys

Superstar

Country: US | Artist ID: 11e81bc9-2a4c-bb9a-811e-a0369fe50396

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Genres

popdance poppopboy bandmainstream pop

Influential: 75.27% Fanbase: 72.96% Trending: 76.43%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 8.27% • Very Strong

As of 2025-09-09

17,259,033

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 75.27% | Fanbase 72.96% | Trending 76.43% | CAREER STAGE: SUPERSTAR

Biography

The Backstreet Boys, a prominent pop group, have been active for 25 years and are recognized as one of the best-selling boy bands in history, with over 130 million worldwide sales, numerous #1 hits, record-setting tours, and multiple awards.

Their 10th studio album "DNA" was released on January 25, 2019, featuring the GRAMMY-nominated hit "Don't Go Breaking My Heart" along with other singles like "Chances" and "No Place." The group embarked on "The DNA World Tour" on May 11, 2019, marking their biggest arena tour in 18 years. Additionally, they launched a successful Las Vegas residency titled "Backstreet Boys: Larger Than Life" at The AXIS at Planet Hollywood on March 1, 2017.

Report Date: 2025-09-09

Backstreet Boys reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, INDIA. The demographic tilt is female-leaning (54%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 468,700 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Movistar, Tim Hortons, Power Rangers suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Backstreet Boys score 0.60% — Low bucket.

Brand: MovistarBrand: Tim HortonsBrand: Power Rangers

Followers:17,259,033

Engagements:104,360

Rate:0.6%

Posts:4,480

Avg Likes:100,479

Avg Comments:2,198

Avg Views:547,490

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 17,259,033 · Engagements 104,360 · Rate 0.6% Posts 4,480 · Views 547,490 · Avg Likes 100,479 · Avg Comments 2,198 · Avg Views 547,490	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 39% 35-44: 10% 13-17: 5%	Largest: 18-24 (44%); next: 25-34 (39%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (16%) BRAZIL (13%) INDIA (7%) PHILIPPINES (5%) INDONESIA (5%)	Top regions: UNITED STATES (16%), BRAZIL (13%), INDIA (7%)
Platform Engagement	Instagram: 57,005 avg likes/post · Tiktok: 468,700 avg views/post · Youtube: 78,790 avg views/post	Best reach: Tiktok 468,700 avg views; best engagement: Instagram 57,005 avg likes

Top Brand Affinities

Movistar

Score: 8.27

Tim Hortons

Score: 5.89

Power Rangers

Score: 5.68

iHeartRadio Music Awards

Score: 5.20

Verizon

Score: 4.49

NORDSTROM

Score: 3.42

OLD NAVY

Score: 3.33

Babybump

Score: 3.10

Mary Kay

Score: 2.91

Cafecito

Score: 2.90

Lollapalooza

Score: 2.85

NBC

Score: 2.80

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Top Brand Affinities

Brand	Category	Score
Movistar		8.27
Tim Hortons		5.89
Power Rangers		5.68
iHeartRadio Music Awards		5.20
Verizon		4.49
NORDSTROM		3.42
OLD NAVY		3.33
Babybump		3.10
Mary Kay		2.91
Cafecito		2.90
Lollapalooza		2.85
NBC		2.80
Columbia Pictures		2.72
Revlon		2.64
Nickelodeon		2.55
MTV		2.52
VidaSana		2.44
LEGOLAND		2.38
Busch		2.34
AMC		2.33
Victoria's Secret		2.32
Too Faced Cosmetics		2.30
Tarte Cosmetics		2.27
Pixar		2.25
Showtime		2.19
Ferrero		2.17
Universal		2.16
Sephora		2.14
Snoopy And The Peanuts Gang		2.12
Pokemon Go		1.99
Dolce & Gabbana		1.98
Tinder		1.93
Michael Kors		1.90
Star Wars		1.83
Sunnies Studios		1.80
Warner Bros		1.78
Walt Disney		1.77
OREO		1.74
Lego		1.73
Airbnb		1.72
Paramount Pictures		1.72
Bellagio		1.69
HBO		1.69
Costco		1.69
Walmart		1.65
shein		1.64
NYX Cosmetics		1.63
Urban Decay Cosmetics		1.62
Starbucks		1.60
SWAROVSKI		1.59