Backstreet Boys
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-30
17,259,033
Social Media Followers
As of 2025-09-30
00:00:00
Hours Airplay
2025-12-07 08:53:36 UTC
Genres
Biography
Their 10th studio album "DNA" was released on January 25, 2019, featuring the GRAMMY-nominated hit "Don't Go Breaking My Heart" along with other singles like "Chances" and "No Place." The group embarked on "The DNA World Tour" on May 11, 2019, marking their biggest arena tour in 18 years. Additionally, they launched a successful Las Vegas residency titled "Backstreet Boys: Larger Than Life" at The AXIS at Planet Hollywood on March 1, 2017.
Backstreet Boys reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, BRAZIL, INDIA. The demographic tilt is female-leaning (54%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 468,700 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Movistar, Tim Hortons, Power Rangers suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 17,259,033 · Engagements 104,360 · Rate 0.6% Posts 4,480 · Views 547,490 · Avg Likes 100,479 · Avg Comments 2,198 · Avg Views 547,490 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 39% 35-44: 10% 13-17: 5% |
Largest: 18-24 (44%); next: 25-34 (39%) |
| Gender Split |
Female: 54% Male: 46% Non-binary/Other: 0% |
Skews female (54%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (13%) INDIA (7%) PHILIPPINES (5%) INDONESIA (5%) |
Top regions: UNITED STATES (16%), BRAZIL (13%), INDIA (7%) |
| Platform Engagement | Instagram: 57,005 avg likes/post · Tiktok: 468,700 avg views/post · Youtube: 78,790 avg views/post | Best reach: Tiktok 468,700 avg views; best engagement: Instagram 57,005 avg likes |
Top Brand Affinities
Movistar
Tim Hortons
Power Rangers
iHeartRadio Music Awards
Verizon
NORDSTROM
OLD NAVY
Babybump
Mary Kay
Cafecito
Lollapalooza
NBC
| Brand | Category | Score |
|---|---|---|
| Movistar | 8.27 | |
| Tim Hortons | 5.89 | |
| Power Rangers | 5.68 | |
| iHeartRadio Music Awards | 5.20 | |
| Verizon | 4.49 | |
| NORDSTROM | 3.42 | |
| OLD NAVY | 3.33 | |
| Babybump | 3.10 | |
| Mary Kay | 2.91 | |
| Cafecito | 2.90 | |
| Lollapalooza | 2.85 | |
| NBC | 2.80 | |
| Columbia Pictures | 2.72 | |
| Revlon | 2.64 | |
| Nickelodeon | 2.55 | |
| MTV | 2.52 | |
| VidaSana | 2.44 | |
| LEGOLAND | 2.38 | |
| Busch | 2.34 | |
| AMC | 2.33 | |
| Victoria's Secret | 2.32 | |
| Too Faced Cosmetics | 2.30 | |
| Tarte Cosmetics | 2.27 | |
| Pixar | 2.25 | |
| Showtime | 2.19 | |
| Ferrero | 2.17 | |
| Universal | 2.16 | |
| Sephora | 2.14 | |
| Snoopy And The Peanuts Gang | 2.12 | |
| Pokemon Go | 1.99 | |
| Dolce & Gabbana | 1.98 | |
| Tinder | 1.93 | |
| Michael Kors | 1.90 | |
| Star Wars | 1.83 | |
| Sunnies Studios | 1.80 | |
| Warner Bros | 1.78 | |
| Walt Disney | 1.77 | |
| OREO | 1.74 | |
| Lego | 1.73 | |
| Airbnb | 1.72 | |
| Paramount Pictures | 1.72 | |
| Bellagio | 1.69 | |
| HBO | 1.69 | |
| Costco | 1.69 | |
| Walmart | 1.65 | |
| shein | 1.64 | |
| NYX Cosmetics | 1.63 | |
| Urban Decay Cosmetics | 1.62 | |
| Starbucks | 1.60 | |
| SWAROVSKI | 1.59 |
Official Profiles
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LoginArtist: Backstreet Boys
The map shows every radio station that aired Backstreet Boys today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-30)
Total: 27,607,173
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
25,842,433 | 93.61% |
| [+] |
Pandora |
1,132,543 | 4.10% |
| [+] |
Audiomack |
469,339 | 1.70% |
| [+] |
Yandex |
106,632 | 0.39% |
| [+] |
Jiosaavn |
56,226 | 0.20% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 08:00 UTC | Backstreet Boys | Planai-Stadion | Schladming, Austria | |
| 2025-12-08 03:00 UTC | Backstreet Boys | Dachstein | Schladming, Austria | |
| 2025-12-27 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2025-12-27 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2025-12-28 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2025-12-28 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2025-12-29 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2025-12-29 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2025-12-31 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2025-12-31 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-01-01 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-01-01 06:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-01-03 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-01-03 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-01-04 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-01-04 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-02-06 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-02-06 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-02-07 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-02-07 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-02-08 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-02-08 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-02-12 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-02-12 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-02-14 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-02-14 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-02-15 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States | |
| 2026-02-15 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-02-16 04:00 UTC | Backstreet Boys | The Sphere | Las Vegas, United States | |
| 2026-02-16 04:00 UTC | Backstreet Boys | Sphere | Las Vegas, United States |
