BABYMONSTER Brand Affinity ranks highest Siam Discovery at 399.62% . Very Strong. Score DMDB 66.19% | Fanbase 62.40%

BABYMONSTER — pop artist from KR.

BABYMONSTER is a multinational girl band formed by YG Entertainment, featuring members from Korea, Thailand, and Japan. In April, the group debuted as a septet…

BABYMONSTER

Recognizable

Country: KR | Artist ID: 6ee0ba95-5396-41bb-b368-7d5fdadbea6a

Find Artist

Genres

popk-popk-pop girl groupkorean poppopasian pop

Influential: 66.19% Fanbase: 62.40% Trending: 68.08%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Siam Discovery • 399.62% • Very Strong

As of 2025-09-09

28,146,274

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.19% | Fanbase 62.40% | Trending 68.08% | CAREER STAGE: MAINSTREAM

Biography

BABYMONSTER is a multinational girl band formed by YG Entertainment, featuring members from Korea, Thailand, and Japan. In April, the group debuted as a septet with their first MINI ALBUM [BABYMONS7ER], achieving notable milestones such as highest first-week sales for a girl group debut album and fastest girl group debut music video to reach 100 million views with their title track "SHEESH." They also hit 100 million streams on Spotify within two months, establishing themselves as rising newcomers in the music industry. Following the success of their debut, BABYMONSTER released the digital single [FOREVER] three months later, showcasing their energy and charisma. Their upcoming 1st FULL ALBUM [DRIP], set to release in November, promises a diverse range of music styles and continued charm, further solidifying their presence in the global music scene.

Report Date: 2025-09-09

BABYMONSTER connects with 18-24 & 25-34 audiences and shows durable traction across INDONESIA, THAILAND, PHILIPPINES. With a heavily female (72%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 2,400,000 avg views per post; Tiktok adds dependable engagement depth. Overlap with Siam Discovery, Siam Center, GENTLE MONSTER highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: BABYMONSTER moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist BABYMONSTER score 3.26% — Very Strong bucket.

Brand: Siam DiscoveryBrand: Siam CenterBrand: GENTLE MONSTER

Followers:28,146,274

Engagements:917,009

Rate:3.3%

Posts:1,962

Avg Likes:876,175

Avg Comments:9,018

Avg Views:3,552,462

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 28,146,274 · Engagements 917,009 · Rate 3.3% Posts 1,962 · Views 3,552,462 · Avg Likes 876,175 · Avg Comments 9,018 · Avg Views 3,552,462	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 24% 13-17: 12% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (24%)
Gender Split	Female: 72% Male: 28% Non-binary/Other: 0%	Skews female (72%)
Top Countries	INDONESIA (24%) THAILAND (14%) PHILIPPINES (9%) UNITED STATES (6%) INDIA (5%)	Top regions: INDONESIA (24%), THAILAND (14%), PHILIPPINES (9%)
Platform Engagement	Instagram: 376,317 avg likes/post · Tiktok: 2,400,000 avg views/post · Youtube: 1,152,462 avg views/post	Best reach: Tiktok 2,400,000 avg views; best engagement: Tiktok 403,600 avg likes

Top Brand Affinities

Siam Discovery

Score: 399.62

Siam Center

Score: 172.63

GENTLE MONSTER

Score: 135.61

Casetify

Score: 116.17

Melissa

Score: 99.99

Courrèges

Score: 89.99

Maison Kitsuné

Score: 85.67

Thai Airways

Score: 53.07

TOD's

Score: 44.22

Coach

Score: 41.93

Boucheron

Score: 39.41

Ermenegildo Zegna

Score: 39.19

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Top Brand Affinities

Brand	Category	Score
Siam Discovery		399.62
Siam Center		172.63
GENTLE MONSTER		135.61
Casetify		116.17
Melissa		99.99
Courrèges		89.99
Maison Kitsuné		85.67
Thai Airways		53.07
TOD's		44.22
Coach		41.93
Boucheron		39.41
Ermenegildo Zegna		39.19
Palm Angels		39.17
Warner Music		35.31
Loewe		32.84
Live Nation		32.29
Loro Piana		31.99
Thom Browne		31.72
JACQUEMUS		31.33
Ajinomoto		30.50
Diane von Furstenberg		29.68
Sandro		28.76
Knorr		27.61
Rexona		24.20
Tory Burch		23.75
Alexander Wang		23.56
La Roche-Posay		23.40
THEFACESHOP		23.24
Rakuten		22.42
Oppo		21.80
SK-II		21.67
Miu Miu		21.12
Longchamp		21.01
Bulgari		20.51
Maison Margiela		20.44
7-Eleven		18.98
Armani Beauty		18.87
Vivienne Westwood		18.52
Unilever		18.24
Dyson		17.61
Riot Games		17.08
Bioderma		17.05
WNBA		16.85
Garnier		16.53
Guerlain		14.78
Acne Studios		14.29
Caudalie		14.19
Onitsuka Tiger		13.82
UNIQLO		13.69
Jimmy Choo		13.65