Babyface Ray
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
407,214
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:58:25 UTC
Genres
Scores
Biography
My writing style is dynamic and versatile, allowing me to adapt to different audiences and platforms. From artist interviews to concert recaps, I approach each piece with a blend of creativity and professionalism, ensuring that my work is both engaging and informative. With a commitment to staying current with music trends and industry news, I continuously seek to provide readers with content that is not only entertaining but also thought-provoking and relevant to the ever-evolving world of music.
Babyface Ray cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, UNITED KINGDOM, NIGERIA. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 256,479 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with FashionNova, shein, SheInside, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 407,214 · Engagements 3,730 · Rate 0.9% Posts 170 · Views 262,741 · Avg Likes 3,580 · Avg Comments 123 · Avg Views 262,741 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 51% 25-34: 36% 13-17: 7% 35-44: 6% |
Largest: 18-24 (51%); next: 25-34 (36%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (86%) UNITED KINGDOM (2%) NIGERIA (2%) CANADA (1%) FRANCE (1%) |
Top regions: UNITED STATES (86%), UNITED KINGDOM (2%), NIGERIA (2%) |
| Platform Engagement | Instagram: 22 avg likes/post · Tiktok: 5,446 avg views/post · Youtube: 256,479 avg views/post | Best reach: Youtube 256,479 avg views; best engagement: Youtube 3,415 avg likes |
Top Brand Affinities
FashionNova
shein
SheInside
Amazon Music
Hennessy
Champion
Fenty beauty
Kodak
Forever 21
Revlon
FOREX
Sprite
| Brand | Category | Score |
|---|---|---|
| FashionNova | Apparel & Fashion | 14.37 |
| shein | Apparel & Fashion | 13.66 |
| SheInside | Apparel & Fashion | 11.33 |
| Amazon Music | Entertainment & Media | 10.22 |
| Hennessy | Alcoholic Beverages | 6.22 |
| Champion | Apparel & Fashion | 5.64 |
| Fenty beauty | Beauty & Personal Care | 5.45 |
| Kodak | Cameras & Photography | 3.99 |
| Forever 21 | Apparel & Fashion | 3.81 |
| Revlon | Beauty & Personal Care | 3.30 |
| FOREX | Finance, Banking & Insurance | 2.72 |
| Sprite | Beverages | 2.71 |
| Walmart | E-commerce & Marketplaces | 2.69 |
| Maybelline | Beauty & Personal Care | 2.59 |
| Tommy Hilfiger | Apparel & Fashion | 2.43 |
| SoundCloud | Entertainment & Media | 2.38 |
| Versace | Apparel & Fashion | 2.32 |
| Chrysler | Automotive | 2.28 |
| Balenciaga | Apparel & Fashion | 2.20 |
| Prada | Apparel & Fashion | 2.19 |
| CBS | Entertainment & Media | 1.99 |
| H&M | Apparel & Fashion | 1.97 |
| Gucci | Luxury & Designer | 1.86 |
| Paypal | Finance, Banking & Insurance | 1.86 |
| CBS Television Studios | Entertainment | 1.78 |
| New Balance | Footwear | 1.70 |
| NYX Cosmetics | Beauty & Personal Care | 1.67 |
| Puma | Apparel & Fashion | 1.66 |
| GIVENCHY | Apparel & Fashion | 1.61 |
| Anastasia Beverly Hills | Beauty & Personal Care | 1.59 |
| Burberry | Apparel & Fashion | 1.58 |
| Justin Bieber | Entertainment | 1.52 |
| Nike | Apparel & Fashion | 1.22 |
| Reebok | Apparel & Fashion | 1.20 |
| Vans | Footwear | 1.17 |
| Vogue | Apparel & Fashion | 1.15 |
| Pandora | Jewelry & Watches | 1.12 |
| Christian Dior | Luxury & Designer | 0.87 |
| Apple | Mobile Phones & Accessories | 0.86 |
| Supreme | Apparel & Fashion | 0.85 |
| Beats Electronics | Audio & Music Gear | 0.80 |
| Converse | Footwear | 0.77 |
| Chanel | Luxury & Designer | 0.74 |
| McDonald's | Restaurants & Food Service | 0.70 |
| Zara | Apparel & Fashion | 0.69 |
| Spotify Music | Entertainment & Media | 0.67 |
| Walt Disney | Entertainment | 0.66 |
| Lamborghini | Automotive | 0.58 |
| MAC Cosmetics | Beauty & Personal Care | 0.53 |
| Chevrolet | Automotive | 0.42 |
Official Profiles
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LoginArtist: Babyface Ray
The map shows every radio station that aired Babyface Ray today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-09-17)
Total: 49,082,303
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Audiomack |
46,466,872 | 94.67% |
| [+] |
Spotify |
2,065,484 | 4.21% |
| [+] |
Last.fm |
349,672 | 0.71% |
| [+] |
Pandora |
157,058 | 0.32% |
| [+] |
Yandex |
43,217 | 0.09% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 01:03:05 | Wavy Crete | WGPR | Detroit, MI, US | 127 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |