Babyface Brand Affinity ranks highest WNBA at 28.17% . Very Strong. Score DMDB 64.91% | Fanbase 52.40%

Babyface — r&b, funk & soul artist from US.

Babyface, a highly acclaimed recording artist, songwriter, and producer, boasts a remarkable career spanning over five decades. He has achieved significant…

Babyface

Recognizable

Country: US | Gender: male | Artist ID: 11e81bca-9e9e-2f3c-9b48-a0369fe50396

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Genres

r&b, funk & soulr&burban contemporaryneo soulnew jack swingquiet stormr&b/soul

Influential: 64.91% Fanbase: 52.40% Trending: 71.16%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

WNBA • 28.17% • Very Strong

As of 2025-09-09

1,952,357

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.91% | Fanbase 52.40% | Trending 71.16% | CAREER STAGE: MAINSTREAM

Biography

Babyface, a highly acclaimed recording artist, songwriter, and producer, boasts a remarkable career spanning over five decades. He has achieved significant success with three consecutive multi-platinum albums: Tender Lover (1989), For the Cool in You (1993), and The Day (1996). Babyface has also garnered 13 Grammy Awards and is renowned for his work producing hits for a wide array of artists, including Bobby Brown, Boyz II Men, Madonna, and Michael Jackson. In 2024, he won his 13th Grammy Award for Best R&B Song for “Snooze” by SZA.

In recent years, Babyface has continued to make an impact on the music scene. In 2023, his single “As a matter of fact” topped the Billboard Adult R&B Airplay chart, marking his first solo #1 in 26 years. His 2022 album, Girls Night Out, featured collaborations with prominent female R&B artists like Ella Mai and received critical acclaim, earning a Grammy nomination for Best Traditional R&B Performance.

Report Date: 2025-09-09

Babyface connects with 25-34 & 18-24 audiences and shows durable traction across UNITED STATES, SOUTH AFRICA, BRAZIL. With a heavily female (69%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,570,075 avg views per post; Youtube adds dependable engagement depth. Overlap with WNBA, Live Nation, Amazon Music highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Babyface moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Babyface score 1.83% — Moderate bucket.

Brand: WNBABrand: Live NationBrand: Amazon Music

Followers:1,952,357

Engagements:35,698

Rate:1.8%

Posts:522

Avg Likes:32,874

Avg Comments:2,007

Avg Views:3,678,575

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,952,357 · Engagements 35,698 · Rate 1.8% Posts 522 · Views 3,678,575 · Avg Likes 32,874 · Avg Comments 2,007 · Avg Views 3,678,575	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 34% 35-44: 15% 45-64: 5%	Largest: 25-34 (43%); next: 18-24 (34%)
Gender Split	Female: 69% Male: 31% Non-binary/Other: 0%	Skews female (69%)
Top Countries	UNITED STATES (54%) SOUTH AFRICA (11%) BRAZIL (4%) UNITED KINGDOM (4%) NIGERIA (3%)	Top regions: UNITED STATES (54%), SOUTH AFRICA (11%), BRAZIL (4%)
Platform Engagement	Instagram: 7,826 avg likes/post · Tiktok: 108,500 avg views/post · Youtube: 3,570,075 avg views/post	Best reach: Youtube 3,570,075 avg views; best engagement: Youtube 14,985 avg likes

Top Brand Affinities

WNBA

Score: 28.17

Live Nation

Score: 20.82

Amazon Music

Score: 16.86

REVOLVE

Score: 11.29

iHeartRadio Music Awards

Score: 8.82

Verizon

Score: 8.51

Pro Tools

Score: 8.20

NBC

Score: 7.82

FOX

Score: 7.76

JACQUEMUS

Score: 7.60

CNN

Score: 7.58

Coach

Score: 7.16

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Top Brand Affinities

Brand	Category	Score
WNBA		28.17
Live Nation		20.82
Amazon Music		16.86
REVOLVE		11.29
iHeartRadio Music Awards		8.82
Verizon		8.51
Pro Tools		8.20
NBC		7.82
FOX		7.76
JACQUEMUS		7.60
CNN		7.58
Coach		7.16
Steve Madden		6.80
Barbie		6.63
Macy's		6.45
Alexander McQueen		6.15
Moët & Chandon		5.97
ESPN		5.66
NORDSTROM		5.58
MTV		5.52
BALMAIN		5.35
Jimmy Choo		5.22
Marc Jacobs		5.19
Publix		5.17
ASOS		5.03
American Airlines		4.89
Loewe		4.71
FashionNova		4.69
Urban Outfitters		4.63
OLD NAVY		4.38
Los Angeles Lakers		4.35
Lululemon Athletica		4.01
Kate Spade		3.99
Ferragamo		3.86
NFL		3.80
Walmart		3.71
Spotify Music		3.59
Fendi		3.57
Timberland		3.53
Hennessy		3.51
SoundCloud		3.34
NBA		3.34
Beats Electronics		3.33
Fenty beauty		3.32
Philips		3.20
Hermès		3.18
Nickelodeon		2.80
Calvin Klein		2.79
Dr. Martens		2.68
Tiffany & Co		2.65