Baauer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-15
205,600
Social Media Followers
As of 2025-08-15
00:00:00
Hours Airplay
Updated 2025-10-03 18:50:09 UTC
Genres
Scores
Biography
Under his real name Harry Rodrigues, Baauer made his mark in 2012 with the release of "Dum Dum" and "Harlem Shake," the latter becoming a mainstream sensation through a viral meme. Baauer's unique sound garnered critical acclaim and industry recognition, leading to collaborations with notable artists and the release of successful projects like the "ß" EP and debut album "Aa." Currently, Baauer is working on his highly anticipated second album while continuing to release standalone singles.
Baauer is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The audience is heavily male (67%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (96,300 avg views per post); Tiktok confirms credibility in-thread. Affinity proximity to leading lifestyle names points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 205,600 · Engagements 7,152 · Rate 3.5% Posts 490 · Views 105,455 · Avg Likes 6,391 · Avg Comments 94 · Avg Views 105,455 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 34% 13-17: 7% 35-44: 5% |
Largest: 18-24 (53%); next: 25-34 (34%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED STATES (25%) UNITED KINGDOM (6%) BRAZIL (5%) INDIA (4%) INDONESIA (4%) |
Top regions: UNITED STATES (25%), UNITED KINGDOM (6%), BRAZIL (5%) |
| Platform Engagement | Tiktok: 96,300 avg views/post · Youtube: 9,155 avg views/post | Best reach: Tiktok 96,300 avg views; best engagement: Tiktok 6,094 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
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Official Profiles
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LoginArtist: Baauer
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 00:01:39 | take your vibes and go | WICB | Ithaca, NY, US | 129 |
Popularity (2025-10-02)
| Platform | % |
|---|---|
| No data. | |