Baaba Maal

Baaba Maal

Country: SN | Gender: male

Influential: 55.63% Fanbase: 35.20% Trending: 65.85%
As of: 2025-10-04

Top Brand Affinity

Highest overlapping lifestyle brand

Sotheby's • 20.04% • Very Strong

As of 2025-09-08

184,058

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

Updated 2025-10-04 10:51:34 UTC

Genres

popafropopothersworldwideworldafricanmbalaxgriotmusique peulebluesdesert blues

Scores

Score: DMDB 55.60% | Fanbase 35.20% | Trending 65.90% | CAREER STAGE: MID_LEVEL

Biography

Baaba Maal, a visionary singer and epic storyteller, defied tradition by pursuing a music career despite being born into the fisherman's caste in northern Senegal. Drawing inspiration from a diverse range of musical genres, Maal challenged the monopoly of the griot caste by fusing traditional African instruments with an innovative electronic approach. His acclaimed solo albums, including "Wango" and "The Traveller," showcase his unique sound that blurs diverse musical forms and reflects his passion for exploration. Maal is also celebrated for his collaboration with artists like Mumford & Sons and for his role in creating the sound of Marvel's Black Panther movies. His upcoming album, "Being," is set to be released on March 31st, 2023, via Marathon Artists.

Baaba Maal's musical journey began in the 1970s when he joined the 70-piece Asly Fouta and later teamed up with Mansour Seck to record the album "Djam Leelii." Forming the group Daande Lenol, Maal continued to push boundaries with his unique sound that transcends cultural boundaries. His collaborations with artists like The Very Best and Self Esteem further showcase his versatility and willingness to explore new musical territories. Recognized as the voice of Wakanda, Maal's influence extends beyond the music industry, making him a cultural ambassador for African music on a global scale.
Login to Update Artist Data Next refresh: —
Top Brand Affinities
Open Full Social Media Report

Baaba Maal Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Baaba Maal reliably reaches 25-34 & 18-24 audiences in SENEGAL, UNITED STATES, FRANCE. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,919 avg views per post); Instagram layers on depth and replies. The audience sits near Sotheby's, MOOG, Accor Hotels, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Baaba Maal score 0.67%Low bucket.
Brand: Sotheby'sBrand: MOOGBrand: Accor Hotels
Followers:184,058
Engagements:1,242
Rate:0.7%
Posts:740
Views:1,919
Avg Likes:1,236
Avg Comments:25
Avg Views:1,919

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 184,058 · Engagements 1,242 · Rate 0.7%
Posts 740 · Views 1,919 · Avg Likes 1,236 · Avg Comments 25 · Avg Views 1,919
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 44%
18-24: 35%
35-44: 12%
45-64: 5%
Largest: 25-34 (44%); next: 18-24 (35%)
Gender Split Female: 29%
Male: 71%
Non-binary/Other: 0%
Skews male (71%)
Top Countries SENEGAL (23%)
UNITED STATES (16%)
FRANCE (10%)
UNITED KINGDOM (7%)
INDIA (5%)
Top regions: SENEGAL (23%), UNITED STATES (16%), FRANCE (10%)
Platform Engagement Instagram: 1,081 avg likes/post · Youtube: 1,919 avg views/post Best reach: Youtube 1,919 avg views; best engagement: Instagram 1,081 avg likes

Top Brand Affinities

Sotheby's
Score: 20.04
MOOG
Score: 17.07
Accor Hotels
Score: 9.04
Amazon Music
Score: 8.24
Pro Tools
Score: 7.10
Ableton
Score: 6.06
Pioneer
Score: 6.01
CNN
Score: 4.93
iHeartRadio Music Awards
Score: 4.70
Leica
Score: 4.40
Spotify Music
Score: 3.77
Kickstarter
Score: 3.57
Brand Category Score
Sotheby's 20.04
MOOG 17.07
Accor Hotels 9.04
Amazon Music 8.24
Pro Tools 7.10
Ableton 6.06
Pioneer 6.01
CNN 4.93
iHeartRadio Music Awards 4.70
Leica 4.40
Spotify Music 3.77
Kickstarter 3.57
BALMAIN 3.44
ASOS 3.42
BBC 3.41
NBC 3.06
Guinness 3.05
Lollapalooza 3.01
MTV 2.98
Timberland 2.84
SoundCloud 2.81
Carrefour 2.71
The Olympic Games 2.57
Lacoste 2.52
Hermès 2.47
Fendi 2.46
Vogue 2.45
Beats Electronics 2.42
Dr. Martens 2.37
Moschino 2.34
Showtime 2.33
Polaroid 2.27
Paramount Pictures 2.22
FashionNova 2.21
KENZO 2.20
Dolce & Gabbana 2.19
Armani 2.18
National Geographic 2.16
Polo Ralph Lauren 2.12
Christian Louboutin 2.11
Balenciaga 2.11
Coachella 2.09
Fenty beauty 2.09
Kodak 2.05
Geocaching 2.05
Burberry 1.88
HBO 1.84
Los Angeles Lakers 1.82
Yves Saint Laurent 1.80
Bershka 1.79

Official Profiles

Login to view Contact

Login

Artist: Baaba Maal

Date Range: 2025-10-04 → 2025-10-04
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Baaba Maal today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-08-23)

Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.

Aired At Song Station Location Duration (s)
2025-08-23 00:04:58 There Will Be Time WOCM Ocean City, US 226

Popularity (2025-10-03)

Platform%
No data.