
Baaba Maal
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
184,058
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
Updated 2025-10-04 10:51:34 UTC
Genres
Scores
Biography
Baaba Maal's musical journey began in the 1970s when he joined the 70-piece Asly Fouta and later teamed up with Mansour Seck to record the album "Djam Leelii." Forming the group Daande Lenol, Maal continued to push boundaries with his unique sound that transcends cultural boundaries. His collaborations with artists like The Very Best and Self Esteem further showcase his versatility and willingness to explore new musical territories. Recognized as the voice of Wakanda, Maal's influence extends beyond the music industry, making him a cultural ambassador for African music on a global scale.
Baaba Maal reliably reaches 25-34 & 18-24 audiences in SENEGAL, UNITED STATES, FRANCE. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,919 avg views per post); Instagram layers on depth and replies. The audience sits near Sotheby's, MOOG, Accor Hotels, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
Metric | Value | Why It Matters |
---|---|---|
Social Snapshot |
Followers 184,058 · Engagements 1,242 · Rate 0.7% Posts 740 · Views 1,919 · Avg Likes 1,236 · Avg Comments 25 · Avg Views 1,919 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
Age Breakdown |
25-34: 44% 18-24: 35% 35-44: 12% 45-64: 5% |
Largest: 25-34 (44%); next: 18-24 (35%) |
Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
Top Countries |
SENEGAL (23%) UNITED STATES (16%) FRANCE (10%) UNITED KINGDOM (7%) INDIA (5%) |
Top regions: SENEGAL (23%), UNITED STATES (16%), FRANCE (10%) |
Platform Engagement | Instagram: 1,081 avg likes/post · Youtube: 1,919 avg views/post | Best reach: Youtube 1,919 avg views; best engagement: Instagram 1,081 avg likes |
Top Brand Affinities
Sotheby's
MOOG
Accor Hotels
Amazon Music
Pro Tools
Ableton
Pioneer
CNN
iHeartRadio Music Awards
Leica
Spotify Music
Kickstarter
Brand | Category | Score |
---|---|---|
Sotheby's | 20.04 | |
MOOG | 17.07 | |
Accor Hotels | 9.04 | |
Amazon Music | 8.24 | |
Pro Tools | 7.10 | |
Ableton | 6.06 | |
Pioneer | 6.01 | |
CNN | 4.93 | |
iHeartRadio Music Awards | 4.70 | |
Leica | 4.40 | |
Spotify Music | 3.77 | |
Kickstarter | 3.57 | |
BALMAIN | 3.44 | |
ASOS | 3.42 | |
BBC | 3.41 | |
NBC | 3.06 | |
Guinness | 3.05 | |
Lollapalooza | 3.01 | |
MTV | 2.98 | |
Timberland | 2.84 | |
SoundCloud | 2.81 | |
Carrefour | 2.71 | |
The Olympic Games | 2.57 | |
Lacoste | 2.52 | |
Hermès | 2.47 | |
Fendi | 2.46 | |
Vogue | 2.45 | |
Beats Electronics | 2.42 | |
Dr. Martens | 2.37 | |
Moschino | 2.34 | |
Showtime | 2.33 | |
Polaroid | 2.27 | |
Paramount Pictures | 2.22 | |
FashionNova | 2.21 | |
KENZO | 2.20 | |
Dolce & Gabbana | 2.19 | |
Armani | 2.18 | |
National Geographic | 2.16 | |
Polo Ralph Lauren | 2.12 | |
Christian Louboutin | 2.11 | |
Balenciaga | 2.11 | |
Coachella | 2.09 | |
Fenty beauty | 2.09 | |
Kodak | 2.05 | |
Geocaching | 2.05 | |
Burberry | 1.88 | |
HBO | 1.84 | |
Los Angeles Lakers | 1.82 | |
Yves Saint Laurent | 1.80 | |
Bershka | 1.79 |
Official Profiles
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LoginArtist: Baaba Maal
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
Aired At | Song | Station | Location | Duration (s) |
---|---|---|---|---|
2025-08-23 00:04:58 | There Will Be Time | WOCM | Ocean City, US | 226 |
Popularity (2025-10-03)
Platform | % |
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No data. |