B Young
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-22
863,593
Social Media Followers
As of 2025-09-22
00:00:00
Hours Airplay
2025-10-08 18:43:07 UTC
Genres
Biography
With a DIY ethos, B Young has released singles such as "Gucci Demon" and "Want2," amassing over 30 million streams and views within a year. Boasting over 400 live performances and 2 million single sales, he prioritizes quality in his music, focusing on memorable hooks and melodies. Through his independent label, B Young continues to carve his own path in the music industry.
B Young cuts through with 18-24 & 25-34 audiences and consistency across UNITED KINGDOM, INDIA, UNITED STATES. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 23,607 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with boohoo, River Island, MISSGUIDED, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 863,593 · Engagements 9,710 · Rate 1.1% Posts 139 · Views 23,607 · Avg Likes 9,682 · Avg Comments 193 · Avg Views 23,607 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 33% 13-17: 7% 35-44: 4% |
Largest: 18-24 (56%); next: 25-34 (33%) |
| Gender Split |
Female: 41% Male: 59% Non-binary/Other: 0% |
Skews male (59%) |
| Top Countries |
UNITED KINGDOM (23%) INDIA (12%) UNITED STATES (11%) KENYA (4%) SOUTH AFRICA (3%) |
Top regions: UNITED KINGDOM (23%), INDIA (12%), UNITED STATES (11%) |
| Platform Engagement | Instagram: 9,056 avg likes/post · Youtube: 23,607 avg views/post | Best reach: Youtube 23,607 avg views; best engagement: Instagram 9,056 avg likes |
Top Brand Affinities
boohoo
River Island
MISSGUIDED
SUSHISAMBA
Palm Angels
ITV
Vauxhall
Harrods
Dsquared
ASOS
Beauty Bay
Selfridges
| Brand | Category | Score |
|---|---|---|
| boohoo | 31.67 | |
| River Island | 25.21 | |
| MISSGUIDED | 21.31 | |
| SUSHISAMBA | 17.85 | |
| Palm Angels | 16.34 | |
| ITV | 15.57 | |
| Vauxhall | 11.62 | |
| Harrods | 10.20 | |
| Dsquared | 10.03 | |
| ASOS | 10.00 | |
| Beauty Bay | 9.86 | |
| Selfridges | 9.45 | |
| Champion | 9.13 | |
| Stone Island | 9.05 | |
| Next | 8.85 | |
| Primark | 8.44 | |
| Topshop | 8.16 | |
| OOTD Magazine | 8.08 | |
| Steve Madden | 7.76 | |
| Moncler | 7.54 | |
| Amazon Music | 7.26 | |
| Coach | 6.80 | |
| Pioneer | 6.65 | |
| Myprotein | 6.49 | |
| shein | 6.43 | |
| Alexander McQueen | 6.33 | |
| FashionNova | 6.08 | |
| JACQUEMUS | 6.03 | |
| Fenty beauty | 6.01 | |
| Moët & Chandon | 5.77 | |
| Vivienne Westwood | 5.58 | |
| Emporio Armani | 5.49 | |
| Bobbi Brown Cosmetics | 5.36 | |
| Huda Beauty | 5.35 | |
| Christian Louboutin | 5.23 | |
| BALMAIN | 5.19 | |
| SheInside | 5.12 | |
| Gymshark | 5.09 | |
| NARS Cosmetics | 4.91 | |
| Kiko | 4.90 | |
| Beats Electronics | 4.89 | |
| Benefit Cosmetics | 4.80 | |
| Versace | 4.62 | |
| Estee Lauder | 4.56 | |
| Armani | 4.32 | |
| Moschino | 4.30 | |
| Bershka | 4.12 | |
| Rimmel | 3.95 | |
| Fendi | 3.90 | |
| Rolls-Royce | 3.90 |
Official Profiles
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LoginArtist: B Young
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Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-21)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-21 05:05:57 | Jumanji | KISS XTRA | London, GB | 135 |
Popularity (2025-10-07)
| Platform | % |
|---|---|
| No data. | |
