B. Praak Brand Affinity ranks highest Mahindra at 9.31% . Very Strong. Score DMDB 71.80% | Fanbase 71.79%

B. Praak — pop artist from IN.

B Praak is a prominent figure in the Punjabi and Bollywood music industry, known for his successful collaborations with lyricist Jaani. His notable…

B. Praak

Superstar

Country: IN | Gender: male | Artist ID: 11e83feb-0612-73aa-9d69-a0369fe50396

Find Artist

Genres

popdesi poppunjabi popindian poppop

Influential: 71.80% Fanbase: 71.79% Trending: 71.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 9.31% • Very Strong

As of 2025-09-09

13,462,416

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 71.80% | Fanbase 71.79% | Trending 71.81% | CAREER STAGE: SUPERSTAR

Biography

B Praak is a prominent figure in the Punjabi and Bollywood music industry, known for his successful collaborations with lyricist Jaani. His notable contributions include producing hits such as "Do You Know" by Diljit Dosanjh and "Teri Mitti" for the movie Kesari. Praak's work has garnered recognition and acclaim, with songs like "Mann Bharrya" and "Baarish Ki Jaaye" becoming popular among audiences.

His partnership with Jaani has yielded significant success, with tracks like "Horn Blow" and "Backbone" making a mark in the Punjabi music scene. Praak's foray into Bollywood has further solidified his reputation, delivering hits like "O Saki Saki" for Batla House and "Filhall" featuring Akshay Kumar. With a string of successful releases, B Praak continues to make an impact in both Punjabi and Bollywood music realms.

Report Date: 2025-09-09

B. Praak builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, PAKISTAN, BANGLADESH. With a heavily male (86%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (38,276 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mahindra, Maruti, musical.ly point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist B. Praak score 0.55% — Low bucket.

Brand: MahindraBrand: MarutiBrand: musical.ly

Followers:13,462,416

Engagements:73,839

Rate:0.5%

Posts:220

Avg Likes:73,794

Avg Comments:1,058

Avg Views:38,645

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,462,416 · Engagements 73,839 · Rate 0.5% Posts 220 · Views 38,645 · Avg Likes 73,794 · Avg Comments 1,058 · Avg Views 38,645	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 38% 13-17: 5% 35-44: 3%	Largest: 18-24 (53%); next: 25-34 (38%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (85%) PAKISTAN (7%) BANGLADESH (3%) MALAYSIA (2%) SINGAPORE (2%)	Top regions: INDIA (85%), PAKISTAN (7%), BANGLADESH (3%)
Platform Engagement	Instagram: 72,778 avg likes/post · Tiktok: 369 avg views/post · Youtube: 38,276 avg views/post	Best reach: Youtube 38,276 avg views; best engagement: Instagram 72,778 avg likes

Top Brand Affinities

Mahindra

Score: 9.31

Maruti

Score: 8.25

musical.ly

Score: 5.00

Bajaj

Score: 4.29

Genesis

Score: 3.77

G-shock

Score: 3.08

KTM

Score: 2.97

Beats Electronics

Score: 2.88

FashionNova

Score: 2.82

MTV

Score: 2.76

Land Rover

Score: 2.61

Snapseed

Score: 2.28

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Top Brand Affinities

Brand	Category	Score
Mahindra		9.31
Maruti		8.25
musical.ly		5.00
Bajaj		4.29
Genesis		3.77
G-shock		3.08
KTM		2.97
Beats Electronics		2.88
FashionNova		2.82
MTV		2.76
Land Rover		2.61
Snapseed		2.28
Travelgram		2.27
Ray-Ban		2.26
Zara		2.26
Levi's		2.06
Gymshark		2.05
Nikon		2.03
A Game of Tones		1.93
Tommy Hilfiger		1.87
Gucci		1.84
Canon		1.83
Jeep		1.82
Puma		1.56
H&M		1.53
Sony		1.44
Prada		1.40
SheInside		1.38
Apple		1.36
National Geographic		1.35
KFC		1.34
Supreme		1.32
Hyundai		1.28
Burberry		1.25
Grand Theft Auto		1.22
Huda Beauty		1.18
Xiaomi		1.15
Yamaha		1.12
Rolex		1.11
Ferrari		1.07
Lamborghini		1.06
BMW		1.05
Adobe		1.05
WWE		1.04
Calvin Klein		1.03
Ford		1.03
Red Bull		1.03
SoundCloud		1.01
Suzuki		1.01
Toyota		0.98