B. Praak

B. Praak — pop artist from IN.

B Praak is a prominent figure in the Punjabi and Bollywood music industry, known for his successful collaborations with lyricist Jaani. His notable…

Influence: 71.80% Fanbase: 71.79% Trending: 71.81% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Mahindra • 10.04% • Very Strong

As of 2025-09-30

13,534,017

Social Media Followers

As of 2025-09-30

00:00:00

Hours Airplay

2025-12-07 08:49:17 UTC

Genres

popdesi poppunjabi popindian poppop

Biography

B Praak is a prominent figure in the Punjabi and Bollywood music industry, known for his successful collaborations with lyricist Jaani. His notable contributions include producing hits such as "Do You Know" by Diljit Dosanjh and "Teri Mitti" for the movie Kesari. Praak's work has garnered recognition and acclaim, with songs like "Mann Bharrya" and "Baarish Ki Jaaye" becoming popular among audiences.

His partnership with Jaani has yielded significant success, with tracks like "Horn Blow" and "Backbone" making a mark in the Punjabi music scene. Praak's foray into Bollywood has further solidified his reputation, delivering hits like "O Saki Saki" for Batla House and "Filhall" featuring Akshay Kumar. With a string of successful releases, B Praak continues to make an impact in both Punjabi and Bollywood music realms.

Top Brand Affinities

Report Date: 2025-09-30

B. Praak builds repeat engagement among 18-24 & 25-34 audiences throughout INDIA, PAKISTAN, BANGLADESH. With a heavily male (86%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (53,029 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Mahindra, Maruti, PlayerUnknown's Battlegrounds point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist B. Praak score 1.08% — Moderate bucket.

Brand: MahindraBrand: MarutiBrand: PlayerUnknown's Battlegrounds

Followers:13,534,017

Engagements:146,491

Rate:1.1%

Posts:246

Avg Likes:146,452

Avg Comments:1,056

Avg Views:53,412

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 13,534,017 · Engagements 146,491 · Rate 1.1% Posts 246 · Views 53,412 · Avg Likes 146,452 · Avg Comments 1,056 · Avg Views 53,412	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 37% 13-17: 5% 35-44: 4%	Largest: 18-24 (54%); next: 25-34 (37%)
Gender Split	Female: 14% Male: 86% Non-binary/Other: 0%	Skews male (86%)
Top Countries	INDIA (86%) PAKISTAN (6%) BANGLADESH (2%) MALAYSIA (2%) SINGAPORE (2%)	Top regions: INDIA (86%), PAKISTAN (6%), BANGLADESH (2%)
Platform Engagement	Instagram: 144,963 avg likes/post · Tiktok: 383 avg views/post · Youtube: 53,029 avg views/post	Best reach: Youtube 53,029 avg views; best engagement: Instagram 144,963 avg likes

Top Brand Affinities

Mahindra

Score: 10.04

Maruti

Score: 8.51

PlayerUnknown's Battlegrounds

Score: 6.53

Superdry

Score: 5.00

musical.ly

Score: 4.76

Snapseed

Score: 3.56

Bajaj

Score: 3.54

KTM

Score: 2.89

MTV

Score: 2.75

Gymshark

Score: 2.64

Beats Electronics

Score: 2.61

Levi's

Score: 2.54

Brand	Category	Score
Mahindra		10.04
Maruti		8.51
PlayerUnknown's Battlegrounds		6.53
Superdry		5.00
musical.ly		4.76
Snapseed		3.56
Bajaj		3.54
KTM		2.89
MTV		2.75
Gymshark		2.64
Beats Electronics		2.61
Levi's		2.54
Ray-Ban		2.37
FashionNova		2.20
Jaguar		2.17
Travelgram		2.14
Puma		2.08
Zara		2.04
Tommy Hilfiger		2.03
Land Rover		1.98
Gucci		1.96
Armani		1.90
National Geographic		1.88
A Game of Tones		1.71
Nikon		1.64
Canon		1.58
Suzuki		1.56
WWE		1.51
Pizza Lover		1.49
H&M		1.48
Xiaomi		1.46
Rolex		1.42
Apple		1.40
Harley-Davidson		1.35
Yamaha		1.29
Versace		1.27
shein		1.25
Supreme		1.22
SheInside		1.20
Hyundai		1.20
Huda Beauty		1.19
Reebok		1.19
Calvin Klein		1.11
Prada		1.11
Sony		1.07
Lamborghini		0.99
Dodge		0.97
Nike		0.94
Grand Theft Auto		0.90
Toyota		0.89