B.J. Thomas
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-08-16
97,600
Social Media Followers
As of 2025-08-16
00:00:00
Hours Airplay
2025-10-07 16:54:46 UTC
Genres
Biography
Throughout the '80s, Thomas continued to have hits on the country charts, peaking in 1983 and 1984 with number one hits like "Whatever Happened to Old Fashioned Love." Despite a decline in hits in the late '80s, he maintained a strong touring presence and released occasional records in the country and gospel genres. In 2013, he made a secular comeback with The Living Room Sessions, featuring duets with notable artists, and his classic hit "Raindrops Keep Fallin' on My Head" was inducted into the Grammy Hall of Fame. Thomas passed away in 2021 at the age of 78, leaving behind a legacy of influential music across multiple genres.
B.J. Thomas has momentum with 45-64 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, MEXICO. A heavily male (65%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 6,132 avg views per post, and Youtube keeps engagement compounding. Audience overlap with Spotify, Apple Music, Vinyl Me, Please signals obvious wins in Vinyl records of classic hits, Merchandise featuring iconic album art, Streaming subscriptions for classic music. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 97,600 · Engagements 138 · Rate 0.1% Posts 32 · Views 6,132 · Avg Likes 130 · Avg Comments 9 · Avg Views 6,132 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 28% 25-34: 25% 18-24: 24% 35-44: 21% |
Largest: 45-64 (28%); next: 25-34 (25%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (31%) BRAZIL (23%) MEXICO (4%) INDIA (4%) PHILIPPINES (3%) |
Top regions: UNITED STATES (31%), BRAZIL (23%), MEXICO (4%) |
| Platform Engagement | Youtube: 6,132 avg views/post | Best reach: Youtube 6,132 avg views; best engagement: Youtube 130 avg likes |
Top Brand Affinities
Recommendations
Products & Services
- Vinyl records of classic hits
- Merchandise featuring iconic album art
- Streaming subscriptions for classic music
- Concert tickets for tribute shows
- Music-themed apparel
- Collaborative albums with contemporary artists
- Digital music bundles
- Autographed memorabilia
Marketing Angles
- Nostalgia marketing focusing on the '60s and '70s
- Highlighting Grammy Hall of Fame induction
- Emphasizing crossover appeal in pop and country
- Engaging storytelling about his career journey
- Utilizing social media for fan interaction
- Creating themed playlists for streaming platforms
Content Themes
- Behind-the-scenes stories from his career
- Tributes from contemporary artists
- Live performance footage
- Fan stories and memories
- Music history and genre evolution
- Songwriting process insights
Partnership Brands
- Spotify
- Apple Music
- Vinyl Me, Please
- Merchbar
- Ticketmaster
- Classic Rock Magazine
- CMT (Country Music Television)
- PBS (Public Broadcasting Service)
- Amazon Music
- Oldies Radio Stations
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: B.J. Thomas
The map shows every radio station that aired B.J. Thomas today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
No streaming audience data is available for this artist yet.
Radio Spins (2025-08-23)
Showing spins for the UTC day. If the current UTC day has no spins yet, we display the most recent day with activity.
| Aired At | Song | Station | Location | Duration (s) |
|---|---|---|---|---|
| 2025-08-23 02:42:16 | Raindrops Keep Falling on My Head - Rerecorded | Radio Emotion | Nice, FR | 167 |
| 2025-08-23 01:32:59 | Raindrops Keep Falling On My Head (Original Mix) | Radio Lombardia | Rome, IT | 158 |
| 2025-08-23 00:34:38 | Raindrops Keep Falling on my Head | P3 | Stockholm, SE | 173 |
| 2025-08-23 00:34:37 | Raindrops Keep Falling on my Head | P4 | Stockholm, SE | 172 |
Popularity (2025-10-06)
| Platform | % |
|---|---|
| No data. | |
